Souvenirs for foreigners, Japanese goods made in Japan
60% profit margin with wholesale from 4 manufacturers
"Which Japanese goods are really beneficial as souvenirs for foreigners?"
To buyers who have questions.
In fact, what foreigners want to buy most is
"Genuine Japanese goods handmade by Japanese artisans. "
The Hina Doll and May Doll industry has been going for 300 years.
There is a hidden route that allows you to purchase products at 40% off the manufacturer's price .
- Why do 500 yen crepe paper fans sell better to foreigners than 30,000 yen Hina dolls?
・We purchase directly from traditional craft manufacturers at 40% off the price,
Want to know how to secure a 60% profit margin?
・Super delivery will never be successful,
What's the secret to buying artisan-made Japanese goods at low prices?
Fans, crepe paper crafts, lacquerware accessories, military goods, etc.
The materials used are made using traditional techniques from the Hina doll industry.
All our products are handmade by domestic artisans, which addsvalue to them.
These items are not available at general Japanese goods wholesalers.
Utilizing the industry's backdoor route of "direct procurement from the manufacturer's workshop,"
We will teach you authentic methods for procuring products that will impress foreigners.
Read this guide and
"Oh, I see! So that's why it sells!" I thought, and at the same time, I realized the unknownbenefits .
You will be able to acquire a purchasing strategy with a 60% success rate.
Japanese-made Japanese goods that sell as souvenirs for foreigners. For inbound buyers.
Supplier
Product Law Review to Ensure Profit
How to distinguish traditional crafts made by artisans
Foreigner Satisfaction Improvement Act
"Why do 500 yen folding fans sell better to foreigners than 30,000 yen Hina dolls?"
The mystery that solves the mystery is
It has an excellent balance of "ease of taking home", "authenticity" and "price range" .
actually,
What foreign tourists value most is the story of "Made in Japan by Japanese craftsmen. "
These accessories are the result of artisanal techniques cultivated over 300 years in the Hina doll industry.
The frame of a folding fan, the stitching of crepe paper crafts, the maki-e technique of lacquerware...these are
All of these products are applications of the "artisanal techniques cultivated through the production of Hina dolls. "
Compared to similar products, you can feel the difference in texture the moment you touch it.
The beautiful surface of the fan when opened, and the finish that makes it easy to hold in your hand. China
The difference in quality that foreigners intuitively know is "this is the real thing"leads them to buy it again and again.
①Compact size that fits in a suitcase②500
Affordable prices from 1,000 yen to 3,000 yen
3) The design is symbolic of Japanese culture.
Of particular interest are products that are "signed" or "marked with the workshop name. "
These items sell out immediately even at 1.5 times the regular price, and the craftsmenare the "decisive factor in differentiation."
[Q&A Part 1] Top 10 Japanese Goods Purchased by Foreign Tourists
Can you sell a fan for 500 yen? A crepe paper craft for 3000 yen?
Wholesale buyer
Balance of featured products by price range and profit margins
Q: What Japanese goods sell best among foreigners?
A: Surprisingly, the number one item is the "folding crepe fan" (500-800 yen).
The reason is clear: it has four qualities: lightweight, compact, practical, and Japanese.
Here are the top 5 actual match rankings.
1st place: Handmade folding fan(purchase price 200 yen → sale price 500 yen)
Profit margin 60%, turnover rate 200 bottles per month
2nd place: Chirimen craft trinket box(purchase price 800 yen → sale price 2000 yen)
Profit margin 60%, turnover rate 80 units per month
3rd place: Lacquerware chopsticks and chopstick rest set(purchase price 400 yen → sale price 1200 yen)
Profit margin 66%, turnover rate 150 sets per month
4th place: Hand towels and furoshiki(purchase price 300 yen → sale price 800 yen)
Profit margin 62%, turnover rate 100 per month
5th place: Samurai goods (helmet ornaments)(purchase price 1,200 yen → sale price 3,500 yen)
Profit margin 65%, turnover rate 30 units per month
It'scommon knowledge that the higher the price, the higher the profit margin .
If a product costs 3,000 yen, we can purchase it for 1,800 yen and sell it for 5,000 yen, and foreigners will be happy to buy it.
The mentality that "it's a good deal if you can buy it in Japan" is high
I am considering purchasing the product for now.
40% of the cost price is purchased from the manufacturer's workshop
Hidden Routes in the Hina Doll Industry
Tips for procuring Japanese goods at low prices
The secret of purchasing directly from artisans that you can never get from general wholesalers
"Why are Hina doll manufacturers the best suppliers of Japanese goods?"
Let us tell you the "hidden truth"of this industry .
In fact,there are more than 30 specialized processesinvolved in the production of Hina dolls and May dolls .
Fan craftsmen, crepe craftsmen, lacquer craftsmen, gold leaf craftsmen...these craftsmen
They use the extra energy from making Hina dolls to make these accessories.
The crucial difference between us and other general Japanese goods manufacturers is our "level of technology. "
The craftsman who painted the faces of the Hina dolls also painted the folding fans.
The craftsmen who sew kimonos carefully make the crepe
Craftsmanship.
The biggest advantage of purchasing directly from the manufacturer's workshop is the "40% off price. "
Products that are sold at 60-70% off for general wholesalers,
If you purchase directly from the workshop, you can procure at 40% of the cost price.
However, purchasing directly from a workshoprequires a minimum lot size and a relationship of trust .
Many workshops require a minimum purchase of 100 units.
However, if this condition is met
Achieved a profit margin of 60%, something that could never be replicated by previous companies .
This will become a "golden purchasing route" thatwill enable a store with monthly sales of 5 million yen to secure a gross profit of 3 million yen .
Seasonal calendar of Japanese goods for foreigners. Year-round sales are a lie.
Fans only in summer? Chirimen all year round
?
Seasonal strategies and purchasing timing to maximize inventory turnover
The ideathat "fans only sell in the summer" is a complete misconception.
Looking at the actual sales data reveals some surprising facts.
Annual sales trends of folding fans (store data)
Spring (March-May): 35% Summer (June-August): 30% Autumn (September-November): 25% Winter (December-February): 10%
Why is spring the best selling season?
The answerlies in the "peak of souvenir demand."
The peak number of foreign tourists visiting Japan is from April to May, andmany people purchase items during this time with the intention of using them in the summer .
Even more surprising is the seasonal variation in crepe crafts.
It is often thought that sales occur all year round, but in reality there are big fluctuations.
Annual sales trends of Chirimen crafts
Spring: 40% (cherry blossom pattern is popular) Summer: 20% Autumn: 30% (autumn leaves pattern) Winter: 10%
The most important discovery was the effect of "purchasing ahead of the season. "
If you purchase summer products in April and autumn products in July,
You can get it 20-30% cheaper than usual .
The workshop also places importance on "securing work during the off-season,"
We offer special pricesfor all orders, regardless of the season.
The items that sell consistently throughout the year are "military commander goods" and "lacquerware accessories. "
These are not seasonal and are always great to stock.
Smart supplierslower their costs by purchasing goods three months before the peak season .
We achieve stable profits by "ensuring that products are available year-round."
Zero return rate due to Japanese quality standards
How to distinguish traditional crafts made by artisans How to improve the satisfaction of foreign visitors
The secret to completely avoiding quality issues by purchasing directly from the factory
"The product I purchased was defective and I had to return it..."
I wish all the best to all suppliers who have had such painful experiences.
However, the products purchased from the Hina Dolls industry workshops are
We boast amazing quality with a return rate of less than 0.1% .
Why is the quality of the chicks so high?
The reasonlies in the "perfectionism cultivated through doll making."
Hina dolls are luxury items that cost tens of thousands to hundreds of thousands of yen each.
Our craftsmen have been trained in a world where even the slightest flaw or distortion is unnoticeable.
We produce Japanese goods using the same standards.
Specific points of quality check
①In the case of a fan
・The bones are uniformly curved (evidence of manual work, which is impossible to do by machine)
- No air bubbles when gluing the fan surface
- A pleasant "click" sound when opening and closing
② In the case of crepe crafts
-Stitch spacing is uniform and less than 1mm
- Beautifully finished corners with no fraying
・The "original texture of Chirimen" can be felt by touch
③In the case of lacquerware
・The surface has a uniform gloss like a mirror
- Perfect adhesion to the wood (no worries about the fun)
・The gentle color unique to lacquer
The biggest advantage of purchasing directly from the workshop is quality assurance.
In the unlikely event of a malfunction, a craftsman will respond directly,
Maintain both customer satisfaction and trust.
Foreign tourists expect "genuine Japanese quality."
Product reviews that meet these expectationsare the deciding factor in "gaining repeat customers."
[Q&A Mid-price] Obi 500 yen - 5000 yen
Wholesale price with guaranteed 60% profit margin, ideal price for foreign visitors to Japan
The psychology behind pricing that makes foreigners feel it's "cheap"
Q: What price range should we set for foreign tourists?
A: It's a surprising fact, but foreignerstend to assume that "the more expensive it is, the more authentic it is."
The 1,500 yen folding fan sells better than the 500 yen folding fan.
Japanese-style fans can be purchased in the US for 3,000 to 5,000 yen.
The psychology at work is that 1,500 yen in Japan is a great bargain.
Psychological price range examples (in order of sales ranking)
① 1200-1800 yen zone(40% of monthly sales)
The perfect price for a "nice little souvenir"
Profit margin 65%, great customer improvement effect
② 2500-3500 yen zone(30% of monthly sales)
"Gifts for special people" price range
Profit margin of 70% and high repeat rate
③500-800 yen zone(20% of monthly sales)
"Multiple purchases and souvenirs"
Profit margin 55% and highest turnover rate
Continue reading from "The 999 Yen Effect" to "The Peace of Mind at 1200 Yen. "
Foreigners feel that fractional prices are "cheap,"
Prices that are round numbers are considered to be "trustworthy."
Formula for securing a 60% profit margin
Workshop Purchase price x 2.5 = Selling price
(Example: Purchase for 800 yen → Sell for 2000 yen = Profit margin 60%)
With this price setting,foreignerswill feel that it is "cheap for the quality, "
Supplierscan "secure a sufficient profit. "
Sales triple with Japanese goods packaging that looks great on foreigners' social media
Package design equivalent to Instagram spread
Optimization Techniques
Strategic packaging that creates a dramatic "moment of unpacking"
"Why is that store selling three times as much of the same product?"
The secretlies in the drama of the unboxing experience .
70% of foreign tourists "post their souvenirs on social media. "
What they are looking for is not the product itself,
It's proof that you had a special experience in Japan .
Three key elements of packaging that look great on social media
①Combination of washi paper and mizuhiki
Cost: 30 yen extra per piece
Effect: Posting rate increased by 85%, repeat rate increased by 40%
Utilizing authentic Japanese paper used in the Hina doll industry
② "Made by Japanese craftsmen" sticker in English
Cost: 10 yen per piece
Effect: Purchase and improve by 30%, up to 20%
If you include a photo of the craftsman, the effect will be even greater.
3. Surprise performance at the opening
The product is double wrapped in Japanese paper,
Message cost on the inside: "Thank you for choosing authentic crafts"
: 20 yen Effect: 300% increase in review posting rate
Here are some actual success stories.
A Kyoto fan specialty store, Store A, saw a 240% increase in monthly sales after improving its packaging.
The reasongiven was the "free advertising effect of posting on Instagram."
A particularly effective feature ispackaging that emphasizes how the product looks when taken home .
Or on the train or at the airport, people ask me, "Where did you buy that beautiful packaging?"
As it becomes a hot topic,it will naturally attract new customers .
Packaging costs are an additional investment of 30 to 50 yen per item,
With a 20% increase in customer-only sales and increased repeat purchase rates,
The ROIis an astounding 2.3 months on average .
Optimizing the procurement of Japanese goods by location has a positive effect on tourism
Airport vs Region vs
For wholesalers purchasing from foreign tourists
Product selection techniques to maximize sales by analyzing customer demographics by location
"Even though it's the same Japanese goods, the sales volume can be 10 times greater depending on the location..."
This is no coincidence.
This is because there are clear differences in the foreign customer base at each location.
① Features of airports and train stations
Customers: "Last-minute purchases" just before returning home
Budget: Over 5,000 yen
Desired product: Lightweight, luxurious, and trendy
The items on sale early are "Folding Fans Signed by Craftsmen" (2,500 yen)and
"Gold leaf lacquerware accessories" (4,500 yen).
People tend to buy it as a "last souvenir" without worrying about the weight.
②Characteristics of tourist destinations (Asakusa, Kyoto, etc.)
Customers: "Souvenir hunting" at the beginning of their stay
Budget: Mid-range, 1,000-3,000 yen
Desired products: Practical, photogenic, cultural experience
"Experience-based products"are overwhelmingly popularin tourist destinations .
A fan painting experience set (1,800 yen),
Origami crepe crafts (1,200 yen), etc.
We place importance on the feeling of "bringing Japanese culture home with you."
③Characteristics of the area and shopping district
Customer demographic: "Comparative purchase" during stay
Budget: 500-1500 yen, practicality-oriented
Product: Cost-effective, practical, multiple purchases
The spotfocuses on "gifts to give away."
Hand towels (800 yen), chopstick sets (600 yen), etc.
Peoplebuy multiple copies as souvenirs for colleagues and friends .
As a successful example of location-specific optimization,
There is a price differential strategy for the same product .
Airport: 2500 yen Tourist spot: 1800 yen Site: 1200 yen
By reflecting the "location value" in the pricein this way ,
We can maintain a profit margin of over 60% across all locations.
Multilingual POP creation doubles purchase rates
Supports English, Chinese, and Korean. Cultural explanation and promotional tool effectiveness.
Cultural story appeal method that convinces people "why it's so expensive"
"Why does this fan cost 3,000 yen?"
Multilingual POP is the magical tool that can turnforeigners' doubts into "convincing."
A simple product description is not enough.
What's importantis to convey the "story of the artisans" and "cultural value."
Proven Effective POP Configuration
①Craftsman introduction part(purchase rate increased by 40%)
"This fan was made by Mr. Tanaka, a third-generation craftsman with 40 years of experience.
.
It's the same technique used to make Empress dolls."
②Explanation of the production process(reliability increased by 60%)
"It takes three days to complete one fan.
Hand painted using natural pigments.
It was made using 47 carefully selected bamboo ribs.
3) Explanation of cultural meaning(50% increase in purchases)
"In Japanese culture,
The fan brings good luck and protection.
It's the perfect gift for someone special."
Effective approaches vary depending on the language.
Japanese-speaking countries: Detailed explanations of craftsmanship are effective
Chinese-speakingcountries: Emphasis on good luck and quality assurance
Korean-speaking countries: Appealing for a balance between beauty and practicality
In actual success cases,
Sales increased by 234% after introducing multilingual POP.
In particular, sales of high-priced items priced at over 3,000 yen have improved dramatically.
The production cost of a POP is about 500 yen.
However, if the product has monthly sales of 500,000 yen,
POP investmentachieved an astonishing result of increasing sales by 1.17 million yen.
The important thing is to be proud of your noble cause.
The moment foreigners become convinced that "it's expensive but worth it,"
This translates to a repeat customer conversion rate of over 80% .
[Q&A Part 2] 2025 Souvenir Trends for Foreigners
Next-generation inbound demand
New product development for wholesale suppliers
Combining AI and traditional crafts creates new market opportunities
Q: How will the souvenir market for foreigners change after 2025?
A: There are incredible changes happening.
"Products that combine AI technology and traditional crafts" are creating a new boom.
One specific example that is attracting attention is a fan with a QR code .
Print a QR code on the fan and scan it with your smartphone.
A system that allows you to watch "craftsman's production videos" and "how-to-use lessons."
Traditional fan (800 yen) → Fan with QR code (1500 yen)
Even with an 87% increase in added value , sales are three times higher than the conventional product .
Top 3 New Trends for 2025
① Explosive demand for "experience-based Japanese goods"
Chirimen craft kit (2,800 yen)
Lacquerware gold repair experience set (4,500 yen)
The fun of "buying in Japan and experiencing in the country" is popular
② The rise of "customized Japanese goods"
Personalized folding fan (made in the workshop in 30 minutes: 2,200 yen)
Chirimen accessories with photo (completed in 1 hour: 3,800 yen)
The unique feeling of being "one of a kind" stimulates buying
3) Rapid growth of "sustainable Japanese goods"
Interest in bamboo products and recycled washi paper is on the rise
Particularly popular in the western region where environmental awareness is high
It can be sold at 30-50% higher prices than conventional products
The most important discovery was the digital native generation's view of Japanese goods.
They buy experiences and stories, not things.
Workshops in the Hina doll industry have already begun to adapt to this change.
We develop products that combine traditional techniques with the latest technology .
We are leading the market in 2025.
Concerns about Japanese goods procurement risk management can avoid slowdowns
Countermeasures for fluctuations and improvement of inventory turnover
Systems for wholesalers and distributors
The stability of direct procurement from the workshop and a complete avoidance of unexpected risks
"Even if the profit margin is currently 60%, there is still considerable inventory risk and I am still worried..."
Such worries can be completely eliminated by purchasing directly from the workshop.
Furthermore, the Hina doll industryis "100% domestically-sponsored."
Because everything from raw materials to manufacturing is done in Japan,
It is not affected by exchange rate fluctuations.
Three Pillars of Risk Management
①Risk Risk = Zero
Transactions with domestic workshops are in yen only
No fluctuations in purchase price due to exchange rate fluctuations like with imported products
Maintain stable profit margins throughout the year
②Minimize inventory risk
We purchase only what we need through a one-time ordering system with our chemical workshop.
Minimum order quantity is 100 units (general wholesale is 500 units or more).
Additional product orders will be processed within two weeks.
3) Complete avoidance of quality risks
Quality assurance from a 300-year-old traditional workshop
Defective product rate 0.1% or less (industry average 5%)
In the unlikely event of an accident, the workshop will handle and replace the product directly.
Even more surprising is the "seasonal adjustment system. "
The workshop adjusts inventory based on forecast needs,
Suppliers do not need to worry about "remaining risks for the time being. "
In terms of actual numbers,
Risk loss rate for general imported Japanese goods: 15-20% of annual sales
Risk loss rate of direct purchase from the workshop: Less than 2% of annual sales
If your store has an annual turnover of 10 million yen,
Risk management alonecan help you avoid anxiety worth 1.3 to 1.8 million yen per year .
This is the amount that is directly added to net income.
Cases where annual sales have reached 300 million yen are achievable
Direct purchase from manufacturer
Product composition and sales promotion methods for store utilization
A supplier's perfect strategy that increased sales 30 times in 5 years
"Can we really achieve annual sales of 300 million yen?"
A companyin Tokyo thatactually increased its annual sales from 10 million yen to 300 million yen by purchasing directly from manufacturers
We will introduce the case of Company B, a Japanese goods specialty store.
A four-step process for success
Stage 1: Workshop Development Period (Year 1)
Direct contracts with five Hina doll workshops
Number of products: 50 → Profit rate: 60%
Annual sales: 10 million yen → 18 million yen (80% increase)
Stage 2: Product diversification period (2nd-3rd year)
Expanded business with 15 workshops, total number of products: 200
Introduction of SNS package and optimization by type
Annual sales: 18 million yen → 65 million yen (261% increase)
Phase 3: Multi-store expansion period (4th year)
Three stores opening simultaneously, sharing know-how for success
Each store will have a specialized product lineup
Annual sales: 65 million yen → 180 million yen (177% increase)
Stage 4: Systemization period (5th year)
Contracts with workshops and original product development
Start of sales of experience-based products for foreigners
Annual sales increased from 180 million yen to 320 million yen (78% increase)
Key Strategies for Success
Obtained "WorkshopPartnershipCertification ."
Introduced the "Foreign Repeat Customer System."
We will record the buyer's home address and send them information about new products.
International ordersgrow to over 40% of total sales.
The most important contribution to success is the "thorough pursuit of profit margins. "
Even with annual sales of 300 million yen, we maintain a profit margin of 60%.
Achieved astonishing profitability with a net profit of 180 million yen .
Comment from the president of Company B:
"Direct purchasing from the workshop is not a simple purchasing method.
It is a cultural project thataims to bring the "real Japan" to foreign tourists .
That's why we're able to achieve such great results."
Now that we have a clear path to achieving annual sales of 300 million yen, it's time to take action
Thank you for reading this far.
Foreignersreveal the full story of the "hidden golden route" of the Japanese goods industry
I think you can understand this.
・Profit margin of 60% secured by purchasing at 40% from the manufacturer's workshop
・Overwhelming quality created by craftsmanship with 300 years of experience in the Hina doll industry
・Social media-friendly packaging and multilingual POP tripled sales
・Maintain a 60% profit margin for all stores through location-specific optimization
・A domestic long-term purchasing system with almost zero risk
By implementing these strategies,
You can build a profit structure that will never be replicated in the future .
The number of foreign tourists will continue to increase in the future.
It is predicted that by 2030, the number will exceed 60 million per year.
With "genuine Japanese quality"as our weaponin this huge market ,
Achieve stable, high profits.
We are rooting for your success in the purchasing industry.
