Wholesale of military goods and Japanese-made samurai accessories
Naginata, bows and arrows, and sword ornaments
"Do warlord goods really sell?"
"Isn't it suspicious to buy things at half price?"
For all suppliers and buyers who have such questions.
First, let me tell you a shocking fact.
There were 1,238 hits for "miniature swords" on Rakuten Market.
However, there were zero results for "naginata replicas."
This overwhelming shortage of supply is
This is the true value of our exclusive products.
Born from a network of artisans cultivated over 30 years in the Hina Doll and May Doll industry
Naginata, bows and arrows, replica swords and small swords, and weapon accessories are available.
You definitely can't get this anywhere else.
This is because these are non-standard items produced during the May doll production process .
The masterpieces of artisans that would normally be discarded,
It is a unique system that revives products as new products.
Naginata replica : Purchase price 1,000 yen → Sale price 2,500 yen
Bow and arrow set : Purchase price 1,500 yen → Sale price 3,750 yen
Pair of long and short swords : Purchase price 2,500 yen → Sale price 6,250 yen
By the time you finish reading, you'll be convinced.
"This will definitely sell! I want to buy it now!"
Here lies the key to opening new doors in the warlord goods market in 2025.
New innovations in the military goods wholesale market in 2025
The business opportunity gap between 1,238 miniature swords and 0 naginata bows and arrows
"Why are naginata and bows and arrows good targets?"
The answer lies in clear market data .
Comparison of search results on Rakuten Market:
Miniature swords: 1,238 items (battle zone)
・Miniature Japanese swords: 208 listings (many competitors)
・Naginata replica: 0 (completely blank)
・Bow and arrow sets: 3 items (mostly blank)
These figures show an "overwhelming opportunity created by a supply shortage."
Why are there no naginata or bows and arrows on the market?
The reason for this is the technical difficulty of manufacturing.
Swords are "straight blades" so they can be mass-produced.
However, the key to a naginata is its beautiful curves, while the key to a bow and arrow is its flexibility.
It can only be reproduced by hand by a craftsman.
In other words, it is a field with extremely high barriers to entry.
However, we have a 30-year network of artisans .
Naginata and bows and arrows are essential parts for making May dolls.
A masterpiece that did not meet the standards during assembly of the finished product.
It will be reborn as a new product.
2025 market forecast data:
・Demand for Sengoku warlord merchandise: 20% increase compared to the previous year
・Inbound tourism recovery: Expected to increase by 80% compared to 2024
・Niche weapon replica: 100% room for new development
Of particular note is the "qualitative change in collector demand."
From the traditional "just look at the collection"
Emphasis on practicality: "touch, display, and use."
Naginata and bows and arrows perfectly meet this need.
Actual sales figures:
・Naginata replica: 2-3 pieces per month (unit price: 8,500 yen)
・Bow and arrow set: 3-4 sets per month (11,000 yen per set)
・Repeat rate: 45% (general warlord goods 15%)
[Q&A Part 1] Basic knowledge for purchasing Samurai accessories
The decisive quality difference between Japanese-made products (3,500 yen) and Chinese-made products (500 yen)
Q: Why is there a seven-fold price difference between Chinese-made products (500 yen) and Japanese-made products (3,500 yen)?
A: The difference is obvious when you actually compare them.
Features of the Chinese-made (500 yen) model:
- Mass production using plastic molding
-Weight: 50-80g (too light and cheap looking)
- Uneven paintwork, rough details
- Low durability, deteriorates within six months
Features of the Japanese-made model (3,500 yen):
-Handmade metal finish
-Weight 200-350g (moderately luxurious feel)
- Perfect finish by craftsmen
・Durability of over 10 years
Q: What quality check points do you check when purchasing?
A: You can definitely tell by the following five points:
1. Weight : Does it feel heavy when you pick it up?
2. Metallic sound : Tap lightly to hear a clear "ding" sound
3. Detailing : Are there traces of the craftsman's hand on the spools and decorations?
4. Movable parts : Does the sword come out of the sheath smoothly?
5. Aging : Is there any sign of "tasteful tarnish" in the metal?
Q: Why are we offering it at half price?
A: The answer lies in the fundamental difference in distribution structure .
Conventional route:
Craftsman's workshop → Regional wholesaler → Tokyo wholesaler → Retailer → Consumer
(30-50% margin added at each stage)
Our route:
Craftsman's workshop → Our company → Buyer
(Complete elimination of middle margins)
Furthermore, in our case, in order to "effectively utilize non-standard products,"
This also reduces disposal costs for the craftsmen, making it a win-win situation.
Q: Aren't non-standard products "defective products"?
A: This is an industry "secret"
Non-standard May dolls are ``exquisite masterpieces that are too perfect.''
Example: The tip of the naginata is 2mm longer than the standard for a May doll.
→ A standalone replica is "more authentic"
In other words, it is free from the constraints of standards.
You can get "serious works by artisans" at a low price.
Shocking purchase prices for our exclusive Naginata and Bow and Arrow replicas
Sword and knife set unavailable from other companies 4,200 yen → 8,500 yen
Here we reveal the industry-shattering price .
Naginata replica (total length 45cm, made of authentic metal)
・Market expected price: None (due to zero supply)
・Market price for similar products: 12,000-18,000 yen
・Our purchase price: 4,200 yen
・Recommended retail price: 8,500 yen
Gross profit: 4,300 yen (51%)
Bow and Arrow Set (85cm Bow, 6 Arrows, Made of Authentic Bamboo)
・ Estimated market price: 15,000-22,000 yen
・Our purchase price: 5,800 yen
・Recommended retail price: 11,000 yen
Gross profit: 5,200 yen (47%)
Pair of large and small swords (60cm large sword and 42cm small sword)
・ Estimated market price: 18,000-25,000 yen
・Our purchase price: 7,200 yen
・Recommended retail price: 13,500 yen
Gross profit: 6,300 yen (47%)
How can we offer this "unbelievable price" ?
The secret lies in the special circumstances of the May doll industry .
The naginata and bow and arrow are "wakizashi" (short swords) that are essential for May dolls.
While producing thousands of sets per year,
There will always be some defective products that do not meet the assembly standards by 0.5 mm.
The "crystallization of the artisan's spirit" that would have been discarded in the past,
We are reviving it as a new product.
This product has three absolute advantages :
1. Exclusivity : Absolutely unavailable elsewhere
2. Quality : Craftsmanship on par with May dolls
3. Price : Direct transactions with no intermediary margins
Actual customer reactions:
"Where did you find such an authentic naginata?"
"I fell in love with the beautiful curve of the bow at first sight."
"The balance between the long sword and the short sword is exquisite."
The astonishing repeat purchase rate of 45% is
This speaks to the strength of the product.
Another thing to note is the power of bundled sales :
78% of those who purchased a single naginata
Within three months, I also purchased an additional bow and arrow set.
This means that once you purchase it, it becomes a continuous source of income .
Profit structure analysis of sword ornaments and armor accessories
Previously 8,000 yen → Our company's method of eliminating middlemen to realize 3,500 yen
"Is it really possible to get it for half price?"
To answer this question, we will disclose our detailed cost structure.
Price breakdown for conventional distribution routes (example of a sword ornament):
・Artisan workshop shipping price: 2,800 yen
・Local wholesaler margin: +1,200 yen (43%)
・Tokyo wholesaler margin: +1,500 yen (37%)
・Retailer margin: +2,500 yen (45%)
・Final sales price: 8,000 yen
Price breakdown for our direct trading route:
・Artisan workshop shipping price: 2,800 yen
・Our margin: +700 yen (25%)
・Buyer's purchase price: 3,500 yen
In other words, we are able to achieve this price by completely eliminating the 5,200 yen margin charged by three middlemen .
However, the important question is, "Why can we do direct transactions?"
The answer lies in 30 years of trust .
The network of artisans cultivated in the Hina doll and May doll industry is a "community of destiny" that goes beyond mere business transactions.
For craftsmen, non-standard products were a "disposal cost," but our company has turned them into a "source of revenue," resulting in mutual benefits for both parties.
Another thing worth noting is the "diversification effect of inventory risk."
Traditional wholesalers are afraid of the risk of unsold goods and are limiting the amount they purchase.
However, in our case, non-standard products have an element of "unpredictable treasure hunt," and their rarity increases their value.
In fact, depending on the month, there may be three naginata and one set of bow and arrow, or there may be one naginata and five sets of bow and arrow.
It is this "instability" that stimulates collectors' desire to purchase.
Strategies for collecting military goods including naginata and bows
Figurines, accessories, small items, replicas turnover data
We will introduce specific sales data for each product category.
Naginata replica (monthly sales results):
・Average sales: 2.3 bottles
・Unit price: 8,500 yen
・Monthly sales: 19,550 yen
・Inventory turnover period: 15 days
・Repeat rate: 31%
Bow and arrow set (monthly sales results):
・Average sales: 3.7 sets
・Unit price: 11,000 yen
・Monthly sales: 40,700 yen
・Inventory turnover period: 8 days
・Repeat rate: 42%
Sword ornaments (monthly sales results):
・Average sales: 12.5 units
・Unit price: 5,800 yen
・Monthly sales: 72,500 yen
・Inventory turnover period: 3 days
・Repeat rate: 28%
Weapon accessories (monthly sales):
・Average sales: 28.2 units
・Unit price: 2,200 yen
・Monthly sales: 62,040 yen
・Inventory turnover period: 1 day
・Repeat rate: 18%
Key trends emerging from the data:
1. The higher the unit price, the higher the repeat rate : Once a person purchases a naginata or bow and arrow, they tend to continue purchasing it.
2. Turnover rate and profit amount are inversely proportional : accessories sell quickly but have low profit margins, while naginata take time but have high profit margins.
3. The power of the set effect : 67% of naginata buyers also purchase a bow and arrow within three months
Optimal product mix :
・Naginata/Bow and Arrow (high price/low turnover): 20%
・Sword ornaments (medium price, medium turnover): 40%
・Weapon accessories (low price, high turnover): 40%
This allocation will enable us to achieve stable monthly sales of 150,000 yen .
[Q&A Intermediate] How to develop sales channels for weapon accessories
How to attract customers from tourist spots, general stores, mail order stores, and collectors
Q: What kind of stores and customer demographics are the easiest to sell to?
A: Our sales data has revealed the following four golden customer segments :
1. Tourist spot souvenir shops (most stable):
・Naginata replicas: 2-3 per month (foreign tourists' "Samurai dream")
・Bow and arrow set: 1-2 sets per month (as a product that embodies the "beauty of Japan")
・Average customer spending: 8,000-15,000 yen
・Features: Emphasis on authenticity over price
2. Japanese goods specialty store (high profit margin):
Sword ornaments: 8-12 per month (a staple item for interior decor)
・Weapon accessories: 15-25 per month (popular with young women)
・Average customer spending: 3,000-6,000 yen
・Characteristics: People looking for a "cute Japanese taste"
3. Online retailers and collectors (high-value items):
・Naginata and bow and arrow set simultaneous purchase: 1-2 per month
・Pair of long and short swords: 2-3 sets per month
・Average customer spending: 15,000-30,000 yen
・Characteristics: Deep understanding of quality and rarity
4. Local department store event space (short-term intensive):
・All products: 2-3 times the usual monthly sales in 3 days
・Average customer spending: 5,000-12,000 yen
・Features: Responds to "limited time only" and "direct sales by artisans"
Q: How do you approach each customer segment?
A: We will introduce keywords that will resonate with different customer segments.
For tourist destinations : "Authentic Japanese craftsmanship" and "Exquisite products you can't find anywhere else"
For Japanese goods stores : "Suitable for modern interiors" "Japanese items that look great on social media"
For collectors : "A rare item that exceeds the standards" and "A hidden masterpiece by a May doll craftsman"
For department stores : "A new form of traditional crafts" and "The samurai spirit revived in modern times"
Particularly effective is "story selling."
By adding not just a product description but also the craftsman's thoughts and behind-the-scenes stories of the product, the added value is greatly increased.
How to build a direct transaction route with suppliers and wholesalers
From a 30-year relationship of trust with artisan workshops to continuous purchasing
"How can I deal directly with artisan workshops?"
To answer this question, we will reveal our actual approach .
Step 1: Identify your workshop location
Major production areas of Hina dolls and May dolls:
・Iwatsuki City, Saitama Prefecture: 60% national share (most important area)
・Kyoto Prefecture: Specializing in luxury items (high unit price)
・Hiroshima Prefecture: Many mid-sized workshops (hidden gem)
The important thing is to aim to be a "house brand workshop" rather than a "subcontractor workshop."
Subcontractors do not have the authority to dispose of non-standard products.
Step 2: Practice building trust
Our "way of dealing with craftsmen" that we have established over 30 years:
1. Respect for craftsmanship : Proposing a new way to utilize artisan skills, rather than simply buying discarded products at low prices
2. Guaranteed continuity : Offer stable income through annual contracts, not one-off deals
3. Co-creation of added value : Utilizing the story of the craftsman's work as product value
Step 3: Set up terms and conditions
Three golden rules for successful contracts:
・Reservation system : Priority purchase rights when non-standard products occur
- Clarification of quality standards : Specific definition of "usable level"
・Transparency in pricing : 50% of material costs + labor costs as the standard
Step 4: Tips for continuous trading
How to maintain a win-win relationship with artisan workshops:
・Monthly workshop visits (to maintain relationships)
・Sharing sales results (improving craftsmen's motivation)
・Proposing new product ideas (proposing joint development)
In fact, we have stable business dealings with three artisan workshops in Saitama, two in Kyoto, and one in Hiroshima.
Throughout the year, we are able to secure 25-30 naginata swords, 35-45 bow and arrow sets, and 120-150 sword ornaments.
One thing to keep in mind is seasonal fluctuations .
May doll production peaks from December to March.
This is the time when non-standard products are most commonly produced, so it is important to prepare funds for purchasing.
Practical techniques for managing military commander goods inventory and improving turnover
Seasonal product purchasing timing and best-selling forecast method
There are clear seasonal patterns in the sales of warlord goods.
Annual sales fluctuation data (by month):
January: 85% (New Year's demand/first shrine visit souvenirs)
・February: 75% (compared to normal month)
March: 120% (May doll season brought forward)
April: 180% (peak of May doll sales and new life demand)
May: 220% (Tango no Sekku and Golden Week tourism demand)
・June: 90%
July: 95% (summer festival and yukata-related demand)
August: 110% (Obon holiday and souvenir demand)
・September: 85%
・October: 100%
November: 130% (preparatory demand for the end of the year)
December: 115% (end of year gifts and New Year preparations)
Optimal purchasing schedule:
・December to February : Mass production of non-standard products → bulk purchase
・March : Stockpiling inventory (to prepare for demand in April and May)
・June to August : Inventory adjustment period (disposal of unsold items, test sales of new products)
・September to November : Preparation period for the year-end sales season
How to manage inventory turnover by product:
Naginata replica (rotation period: 15 days) :
・Optimal inventory: 5-8 bottles at all times
・Order timing: 3 or less in stock
Storage precautions: Control humidity (to prevent rust)
Bow and arrow set (8 days rotation) :
・Optimal inventory: 8-12 sets at all times
・Order timing: 5 sets or less in stock
Storage precautions: Maintain bow curvature (avoid direct sunlight)
Sword ornament (rotation period: 3 days) :
・Optimal inventory: 20-30 units at all times
・Order timing: 15 units or less in stock
・Storage precautions: Individual packaging (to prevent scratches)
Practical techniques for forecasting best-selling items:
1. Social media trend monitoring : Changes in the number of posts with the hashtags "#samuraicommander" and "#swords"
2. Competitor Price Watch : A price increase for a similar product is a sign of increased demand
3. Tourist information : Information on special exhibitions at castles and museums
Particularly important is the "Taiga drama effect."
Sales of warlord-related products featured in NHK's Taiga dramas surged 3-5 times during the broadcast period.
By obtaining advance information and building up inventory of related products, you can make a big profit.
[Q&A Part 2] Naginata bow and arrow quality standards and inspection points
Checklist for avoiding the risk of returns and improving customer satisfaction
Q: What should I pay particular attention to when it comes to the quality of a naginata?
A: Here is a checklist for inspecting replica naginata.
Appearance quality (8 items):
1. Tip curvature: Natural curve (straight lines are bad)
2. Continuity of the blade pattern: Are there any breaks or irregularities?
3. Pattern thread spools: evenly spaced and no fraying
4. Rust on metal parts: Check for early rust as well
5. Overall balance: Center of gravity when held
6. Decorative parts: No peeling, chipping or discoloration
7. Stamps and inscriptions: Can they be clearly read?
8. Protective Case: Presence and condition of a dedicated case
Q: What are the most common issues with bow and arrow sets that lead to returns?
A: The three main reasons for bow and arrow returns and how to deal with them:
1. Initial string defects (12% return rate)
・Check method: Lightly pluck the strings and check the sound.
Countermeasure: Spare strings are included as standard accessories.
2. Bent arrows (8% return rate)
- Check method: Roll it on a flat surface to check for straightness
Countermeasure: Even if one out of six is defective, we will replace all of them.
3. Bow warping defects (5% return rate)
・Check method: Check left-right symmetry with the strings stretched
Countermeasures: Thorough advance adjustments by craftsmen
Q: What is the added value that increases customer satisfaction?
A: Five "impressive services" that we practice:
1. Certificate handwritten by the craftsman : Include the name of the craftsman and the date of production
2. Care Instructions : Illustrated tips for long-term storage
3. History explanation card : Learn about the origins and uses of weapons
4. Dedicated cloth : For maintenance of metal parts
5. After-sales support : Free consultation for one year after purchase
These added values have enabled us to achieve a customer satisfaction rate of 94.2% .
We maintain a high repeat purchase rate of 45%.
Key points :
When inspecting products, it is important to think of it as a way to "check the product value" rather than "find defective products."
Because these are non-standard products, the craftsman's thoughts are put into each and every one of them.
The key to successful sales of warlord goods is to correctly understand their value and communicate it to customers.
Samurai goods wholesale monthly sales of 1 million yen revenue model
Purchase turnover rate and annual profit forecast simulation
"Is it really possible to achieve monthly sales of 1 million yen?"
We will introduce specific simulations based on actual sales data.
Product lineup that achieved monthly sales of 1 million yen:
Naginata replica (high price, low turnover):
・Sales volume: 12 bottles/month
・Unit price: 8,500 yen
・Monthly sales: 102,000 yen
・Purchase cost: 4,200 yen x 12 bottles = 50,400 yen
Gross profit: 51,600 yen (profit margin 51%)
Bow and arrow set (medium-high price, medium turnover):
・Sales volume: 18 sets/month
・Unit price: 11,000 yen
・Monthly sales: 198,000 yen
・Purchase cost: 5,800 yen x 18 sets = 104,400 yen
Gross profit: 93,600 yen (profit margin 47%)
Sword ornaments (medium price, high turnover):
・Sales volume: 85 units/month
・Unit price: 5,800 yen
・Monthly sales: 493,000 yen
・Purchase cost: 3,500 yen x 85 units = 297,500 yen
Gross profit: 195,500 yen (profit margin 40%)
Weapon accessories (low price, ultra-high turnover):
・Sales volume: 95 units/month
・Unit price: 2,200 yen
・Monthly sales: 209,000 yen
・Purchase cost: 1,400 yen x 95 units = 133,000 yen
Gross profit: 76,000 yen (profit margin 36%)
Total monthly sales: 1,002,000 yen
Total purchase cost: 585,300 yen
Total gross profit: 416,700 yen (profit margin 42%)
Calculating working capital requirements:
・Monthly purchasing funds: 585,300 yen
・Inventory turnover days: 8 days on average
・Required working capital: 585,300 yen x 2.5 months = 1,463,250 yen
Annual profit forecast:
・Monthly gross profit: 416,700 yen
・Annual gross profit: 5,000,400 yen
・Expenses (labor costs, rent, etc.): 1,800,000 yen per year
・Annual net profit: 3,200,400 yen
The key to the success of this model is the balance between high-profit margin products (naginata and bows and arrows) and high-turnover products (accessories).
2025 Samurai Goods Market Forecast and Priority Investment Areas
How to ride the wave of inbound tourism revival and the resurgence of the warlord boom
The year 2025 is predicted to be a turning point for the samurai goods market .
Three major factors driving market expansion:
1. Full recovery of inbound demand
・Number of foreign visitors to Japan: 32 million in 2024 → Predicted to be 38 million in 2025
・Samurai merchandise purchase rate: 22% → Predicted 28%
・Average purchase price: 8,500 yen → Predicted 12,000 yen
・Market size: Expected to grow 45% year-on-year
2. The effect of the historical drama "Berabou"
・Tsutaya Juzaburo will be the protagonist of the 2025 NHK Taiga drama
・Edo culture boom → surge in interest in weapons and swords
・Demand for related products: Expected to increase 3-5 times during the broadcast period
3. The digital native generation is regressing
・Generation Z's interest in "Japanese taste": 65% increase from the previous year
・Increasing demand for warlord merchandise that looks good on social media
・Increase in young people's purchases of accessories and small items
New product areas to watch in 2025:
1. Miniature armor set (currently under development)
・Estimated purchase price: 12,000 yen
・Estimated retail price: 25,000 yen
・Market forecast: 5-8 sets per month
2. Military commander crest accessories (artisan collaboration project)
・Estimated purchase price: 800 yen
・ Estimated retail price: 2,800 yen
・Market forecast: 50-80 units per month
3. Naginata and bow and arrow experience kit (for the education market)
・Estimated purchase price: 15,000 yen
・ Estimated retail price: 35,000 yen
・Market forecast: 2-3 kits per month
Upfront investment strategy:
Preparations in the first half of 2025 will be important.
・January to March: Test sales of new products and confirmation of market reaction
・April-June: Inventory buildup in line with full recovery of inbound tourism
July-September: Develop related products in anticipation of the effects of the historical drama
・October-December: Year-end sales season, preparations for 2026
Particularly important is "joint development of new products with artisans."
Going one step further than the conventional use of non-standard products, we can achieve further differentiation and higher profit margins by developing new products specifically for military commander goods.
Success stories and practical know-how of buyers with annual sales of 5 million yen
The secrets of purchasing decision criteria and risk management to avoid failure
"Can you really succeed?"
We will introduce the real success story of Buyer A, who actually achieved annual sales of 5 million yen.
Mr. A's profile:
・Industry: Japanese goods store management (Kamakura City, Kanagawa Prefecture)
・Start date: August 2022
・Initial investment: 1.5 million yen
・2024 results: Annual sales of 5.23 million yen, net profit of 1.87 million yen
Success story (monthly sales trends):
August 2022: 180,000 yen (starting price)
December 2022: 450,000 yen (year-end demand)
May 2023: 780,000 yen (Golden Week effect)
August 2023: 520,000 yen (summer stable period)
May 2024: 890,000 yen (regular repeat customers)
December 2024: 950,000 yen (peak achieved)
Analysis of Mr. A's success factors:
1. Thorough customer analysis
・Tourists in Kamakura: 35% foreigners, 65% domestic
Reason for purchase: A longing for the real Japan
Price sensitivity: Quality is important (price is secondary)
2. Unique display and presentation techniques
・Naginata and bow and arrow are set up as "experimental exhibits"
・Photos of the craftsman's production process are displayed next to the product
・Purchasers only receive a free "Military Commander Trivia Card"
3. Repeat Customer Acquisition System
・Buyer database creation (birthday and anniversary management)
・Pre-sale information on seasonal limited products
・Planning a "Craftsman's Workshop Tour" for regular customers
Three golden rules to avoid failure:
Golden Rule 1: Avoid excess inventory
・Initially, limit inventory to 1.5 times monthly sales
・After confirming sales, gradually increase the amount
・Defective inventory is judged as loss-cutting after 3 months
Golden Rule 2: Avoid mismatches with customer demographics
・Before introducing a product, always conduct a "test sale"
・Observe customer reactions for a week before fully implementing
・Analyze why best-selling products sell well
Golden Rule 3: Maintaining Relationships with Craftsmen
・Monthly workshop visits are required
・Strengthen trust through regular sales reports
・Actively propose new product ideas
Message from Mr. A:
"Samurai goods are not just products, but a cultural bridge that conveys the spirit of Japan. We respect the passion and skills of our artisans and deliver genuine value to our customers. This attitude is the key to our success."
We are now stocking replica naginata and bows and arrows.
It is an exclusive product that cannot be obtained from other companies.
Why not get ahead of the 2025 warlord goods market?
Created by a 30-year network of artisans
We will suggest specific ways to purchase at half price.
Monthly sales of 1 million yen is not a dream.
