We believe that the facial expression of the Hina dolls is the most important thing.

The charm of your face

human-shaped

A doll,

The expression on your face

Very important

It's something you see many times every year.

Just as people care about looks,

I chose this face,
Will I be able to be proud of my daughter in a few years?

The starting point for choosing a Hina doll is
It always starts here.

Why facial expressions are the most important

Even 20 years later,
Do you think, "I'm happy with my face?"

Reason 1: We've been staring at each other every year for 20 years.

Hina dolls are displayed only once a year, but that once period lasts for 20 years.
From the first Doll Festival to Coming of Age Ceremony, we always see their faces every March.
That's why facial expressions are so important .

Reason 2: Eight-head body proportions are the standard of beauty

The standard for beauty is an 8-head body, and the same goes for Hina dolls.
The face is small and in proportion to the body.
This can only be made with the skills of a craftsman .

It is very difficult to achieve an eight-head body ratio in a compact Hina doll.
But its beauty will not fade for 20 years .

Reason 3: A dignified expression that grows more beautiful as the dog grows

Your daughter will grow from 0 to 20 years old.
Your facial preferences change as you age.

Her adorable face may make her look a little young at around 10 years old .
That's why its dignified and elegant look will be loved for a long time.

The grown-up daughter says, "What a beautiful Hina doll."
That is the beauty we aim for.

A beautiful figure with an 8-head body and a dignified expression.
Even 20 years from now, we will continue to watch over the smiles of families.

Because we meet every day,

The expression on your face

The most important

It is a part

The best facial expression is...

No matter how high-quality the clothing,
No matter how carefully tailored it is,

The last thing that remains in my mind is,
This is the face we see every year.

When my grown-up daughter looked back at it,

"I like this Hina doll."

I wonder if you can say that.

So we,

Not based on trends or what's cute right now,

We only care about facial expressions that we can be proud of for years to come.

Face creation by limited number of head makers

So this face,
It's not something that anyone can make.

Specializing in the "faces" of Hina dolls,
A limited number of leaders
It has been finely tuned many times to create the perfect piece.

Even if it's the same model, it won't have the same expression.
That's because the maker's hands are involved.

we,
"What will you think when you see this face in 20 years?"

While shouldering that responsibility together with the head priest,
It is tailored.

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Your face is gentle even when viewed from an angle

A princess who watches over her family's Hinamatsuri festival

There is a gentleness that makes you feel at ease

Slightly pinkish face

I want to gaze upon you with my daughter on Hinamatsuri

The face of a princess

It is said to be a gentle look

Sparkling crystals on the crown

Sparkling and shining crystals

The pink and colorless colors are stylish.

Lipstick is slightly pink

Small pink lips

It brings out the beauty

The dignified expression of the lord

The male lord has a dignified expression.

It makes me feel calm

The gentle face of the lord

Straight nose

The proud expression on his face is lovely

Continue watching your family grow

Combining traditional techniques with modern design

It is the original face.

The crown has

Decorated with sparkling crystals.

・The pure white, old-fashioned faces are scary. I've never liked Hina dolls since I was little.

・10 years later, 20 years later "I loved this face on my daughter...!"
I want to be told that

If we could resolve such urgent customer concerns...

It was born from this idea.