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About us

About Us

Things I want to cherish


Making "things" seriously


Our manufacturing




Write... erase...














What is our white campus?

Passing on the "artisanal skills" to future generations...

With peace and happiness


We want to bring traditional Japanese techniques to your home.

What Hinasei aims to be

"The arrival of spring = Hinamatsuri"
Our goal is to deliver a new Japanese culture that values people, things, and space.














My family,
Watchful Eyes


Hina dolls are

The expression on your face

It's important








With a gentle expression, he continues to watch over me


Every year, Hinamatsuri is celebrated with this gentle face watching over us.
The image of a future filled with smiling faces of the whole family crossed my mind.
I want to continue enjoying these happy times...

The expressions on the dolls' faces quietly and gently convey these feelings.

That is why facial expression has always been one of the most important elements.

About the face | Learn more

Our, temporary

Repeat small tests


Temporary fastening pins


The combination of a pin and kimono fabric

It brings out new designs,
Failing or...

・First, take a step forward and try a needle

"Our temporary stop" means,

It's about trying it.

The weight of just one stitch

The weight of just one stitch and one piece of fabric


The color balance of the Hina dolls was designed by a female member

We pay particular attention to the color scheme and how to utilize materials.
We will begin planning in early spring to create Hina dolls with a high-quality feel.

The female members worked together to create something that was satisfactory,
I am improving my sense every day.





Interwoven colors

Dance "Colors"










 

Shiny and moist...


Japanese colors are unique even on a global scale.

Hina dolls with unique Japanese colors

With this combination,
A beautiful Hina doll that changes colour seven times.

When you decorate your home,
We continue to pursue designs that satisfy

Learn more about "Designing Color"







Transparency of Hinasei, not hiding



we...

"Traditional techniques that we want you to see"






But I want to continue to be particular

Sure, it may be out of sight.

But we have a passion and attitude towards making things.

It has been ripening for the past 10 years.
"Authentic tailoring" that will not lose its shape even after 20 years .

it is···
Until the day your daughter comes of age...



That's why we have the beauty and tradition to offer you.


What is Hontate? Learn more

Many cannot be made
Maybe

Picture frame finish


Even the pros don't know...
Even if I knew, I couldn't make it...
The technology is hidden

There you can see the techniques that have been perfected over the years by skilled craftsmen.


Why? Is this technology the best?

taciturn

The role of each individual is the strength of the organization



To build an effective organization,
I believe that we need to make the most of each individual role.

Each individual strives to be professional

That is,
I think this is Hinasei's stance.











Continue to be loved

I want to be a maker









Heartfelt satisfaction...


Bringing out the comfort of family space that people desire


To create works that will be loved for generations to come,
There are things we value


That is,

  1. Supporting your lifestyle
  2. Diverse creativity
  3. A fusion of living space and craftsmanship

Learn more about "Wood Warmth Workshop"







Write "wa"


"Peaceful"





















The word "wa" means "harmony"


The "harmony" we want to cherish


The story behind the development of the Old House Style (Brown)









Every space...

Modern














The arrival of spring is overflowing with Hinamatsuri


The Flower Girl series adds a touch of style


Spring is the start of the four seasons. Spring is the season when buds begin to sprout.

The ancient Hinamatsuri festival, March 3rd

New Space

New release of Flower girl series

"Flower girl series" development story

Video





















Family ties that we want to cherish





Heartwarming video

Click below

Please watch

I want to

 


This time,

to you

There's something I want to do for you




What we value Learn more


Smiling comments from many families






























Please take a look at what our customers have to say

Thank you for the "connection"...

Thank you


Wishes and thoughts from the family to their daughter

The beginning of wanting to cherish Hinamatsuri


Thank you very much for the memories of our first Doll Festival.


Representative Takeaki Aoki









For your favorite doll

I hope we can meet...







Search from the list of stylish Hina dolls

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