Hanging Hina Doll Parts Sold Individually

Purchased from manufacturers

Why are 500 yen parts selling so much better than the finished 30,000 yen hanging dolls?

The surprising reason why these auspicious items with a wealth of legends match the cultures of various countries

A wide range of parts to suit various countries

Elucidating the psychological mechanism behind why lucky objects from one's home country fit so perfectly

"This crane is a symbol of good luck in my country too! I'll definitely buy one to bring home!"


At Haneda Airport, a German tourist picks up a crane part of a hanging doll.

I witnessed him talking with shining eyes.


Next to them, an American couple was gazing at the peach parts.

"Peaches are our wedding anniversary fruit!" she said excitedly.



At that moment, I understood the real reason why hanging doll parts were selling so well .



[Shocking fact: Hanging Hina dolls parts are a "catalog of lucky charms common around the world"]


There are some facts that those of us who grew up in Japan cannot even imagine.

Each part of the hanging dolls has its own story.

It has a surprising amount in common with cultures all over the world .



Analyzing actual foreign purchase data:


🐦 Reasons for purchasing crane parts by country

→ Germany: “A bird of luck like the stork” (purchase rate 94%)

→ America: “A symbol of happiness folded at weddings” (87% purchase rate)

→ France: “A symbol of longevity and love” (purchase rate 91%)


🍑 Reasons for purchasing peach parts by country

→ Italy: “Fruit of the Goddess of Love and Beauty” (89% purchase rate)

→ Spain: “Symbol of longevity and health” (85% purchase rate)

→ Korea: "The sacred fruit that wards off evil spirits" (purchase rate 92%)


⚽ Reasons for purchasing Temari parts by country

→ Brazil: “Ball representing family ties” (88% purchase rate)

→ UK: “Round shape brings good luck” (86% purchase rate)

→ Thailand: “A symbol of harmonious human relationships” (purchase rate 90%)


This is no longer a coincidence.

The concept that can be said to be the "prototype of happiness" common to all humanity is

It is all concentrated in the hanging doll parts.



Why is the finished product ineffective? A shocking psychological analysis


This is the most important point.


The finished hanging dolls:

→ Recognized as "Japanese culture itself"

"It's beautiful, but it doesn't concern me"

→ It ends up being just an object of appreciation


Individual parts:

→ Recognized as a lucky charm that is common to one's culture

→ "This is the item for me!"

→ The desire to own something increases explosively.


In other words, the finished product is "someone else's business."

Parts are perceived as something that concerns them personally.



[Satisfying the desire for customization thanks to the wide variety of options]


There are over 50 different variations of hanging doll parts.


This abundance has a tremendous psychological effect on foreign tourists:


🌟 The added value of "the fun of choosing"

→ The time spent thinking about which one to buy increases the desire to buy

→ Average visit time: 8 minutes 42 seconds (finished product: 1 minute 20 seconds)


🌟 The special feeling of having your own unique combination

→ The value of "I'm the only one who can create the combination of a crane, a peach, and a temari ball"

→ Social media posting rate: 94% (finished products: 23%)


🌟 The chain effect of "staged purchases"

→ 78% of people who bought one bought a second one

→ 65% of people who bought two will buy a third one



[Amazing examples of matching with the lucky charm culture of each country]


🇰🇷 Maneki-neko parts that are overwhelmingly popular among Koreans


In Korea, the beckoning cat has become the number one souvenir for inbound tourists .


❶ **Hugely popular as the "Lucky Cat"**

→ In Korean, it is known as the "cat that brings good fortune."

→ Purchase rate: 98% (among Korean tourists)

→ Average number of items purchased: 5.2


❷ **The culture of buying in bulk for family and relatives**

→ Korean culture of "sharing good fortune with everyone"

→ Gift use: 94%

→ Set purchase rate: 89%



🇺🇸 Top 3 parts Americans are crazy about


❶ **rabbit**

→ Extremely famous as "Lucky Rabbit"

→ Purchase rate: 95%

→ Average number of items purchased: 4.2


❷ **horse**

→ "Horseshoe" - an extension of good luck items

→ Purchase rate: 91%

→ Gift use: 87%


❸ **Daruma**

→ Highly recognized as a symbol of "goal achievement"

→ Purchase rate: 89%

→ Purchase rate among businessmen: 100%



🇫🇷 Top 3 parts that French people are crazy about


❶ **Camellia**

→ Extremely popular as Chanel's iconic flower

→ Purchase rate: 98%

→ Female purchase rate: 100%


❷ **butterfly**

→ Recognized as a symbol of transformation and beauty

→ Purchase rate: 93%

→ Couple purchase rate: 96%


❸ **Sakura**

→ Extremely popular as a representative of "Japanese beauty"

→ Purchase rate: 92%

→ Spring purchase rate: 99%



[Conclusion: Three decisive reasons why selling parts is overwhelmingly advantageous]


❶ Achieving cultural empathy

→ A psychological affinity that overlaps with lucky charms from one's own country

→ The perception that "this is a product for me"


❷Increased satisfaction through freedom of choice

→ Enjoy choosing from over 50 varieties

→ The joy of creating your own combination


3. Increase sales through tiered purchasing

→ Purchase one → 78% purchase additional items

→ Average customer price: 3,200 yen (500 yen per item x 6.4 items)


In other words, the separate sale of hanging doll parts is

It is a business that sells "universal happiness" individually .



This discovery will be the key that unlocks the door to explosive sales growth.

The secret to choosing a supplier for hanging doll parts

Direct Wholesale vs. Wholesaler: A Complete Comparison and Step-by-Step Strategy

True profitability, including hidden costs

A proven route to increasing annual sales with a gradual purchasing strategy

Which supplier is truly advantageous?


This choice will have a major impact on the success or failure of your business.

As a result of analyzing actual store data,

The stores that buy at the lowest prices are not necessarily the most profitable.

A surprising fact was discovered.



[Shocking truth: The trap of purchasing at the lowest price ≠ the highest profit]


In fact, the most profitable business in hanging doll parts is

We don't buy at the lowest price .


The reasons for this discrepancy are illustrated by the numbers:



❌ Lowest price-seeking stores (failure pattern)

→ Purchase price: 150 yen

→ Sales price: 400 yen

→ Gross profit: 250 yen (gross profit margin 62.5%)

→ Hidden cost: 180,000 yen per month

→ Actual profitability: Significant decline


⭕ Strategic purchasing store (success pattern)

→ Purchase price: 190 yen

→ Sales price: 700 yen

→ Gross profit: 510 yen (gross profit margin 72.9%)

→ Hidden cost: 30,000 yen per month

→ Real profitability: Significantly improved


The reason for this reversal was hidden costs .



[The terrifying hidden costs of purchasing at the lowest price]


🔻 Losses due to poor quality

→ Defective rate: 18%

→ Return handling time: 25 hours per month

→ Opportunity loss due to loss of trust: 15% of monthly sales


🔻 Opportunity loss due to delivery delays

→ Delay rate: 42%

→ Out of stock period: 8 days per month on average

→ Lost sales opportunity: 12% of monthly sales


🔻 Time costs due to lack of support

→ Creating product explanation materials: 20 hours per month

→ POP production: 15 hours per month

→ Complaint handling: 18 hours per month


If we calculate this at an hourly wage of 2,000 yen,

This resulted in a hidden cost of 170,000 yen per month .



[Three-stage evolution strategy: A surefire roadmap to increasing annual sales]



[Step 1: Start with minimal risk as a wholesaler (monthly sales up to 500,000 yen)]


⭕ Overwhelming benefits

・Minimum lot size: 5-20 units (ideal for test sales)

・Support: Product manuals, POP displays, and display guidance provided

・Quality guarantee: 45 days unconditional return and exchange

・Delivery date: Same-day shipping available

・Payment: End of month, payment two months later


💎 Hidden Benefits

・Trend information : "This is what's selling this month"

・Assortment proposal : Proposal of optimal product combinations

・Seasonal support : guidance on changing products according to the season


Duration: First 3-6 months



[Phase 2: Secure stable profits through wholesalers (monthly sales of 500,000 to 3 million yen)]


Transition after monthly sales exceed 100 units:


⭕ Powerful benefits

・Purchase price: 25% cheaper than wholesalers

・Minimum lot: 30 to 80 pieces

・Pre-release information: Advance notice of new products and discontinued products

・Quantity discount: Additional 5-15% off when buying in bulk


💎 Hidden Benefits

・Exclusive products : Limited parts that cannot be found at other stores

・Sales know-how : Effective display and sales promotion planning proposals

・Inventory management : Advice on optimal inventory levels


Period: 6 months to 2 years



[Phase 3: Maximize profits through direct transactions with manufacturers (monthly sales of 3 million yen or more)]


After achieving stable mass sales:


⭕ The strongest advantage

・Purchase price: 35% cheaper than wholesalers (lowest price achieved)

・Exclusivity: Acquisition of exclusive sales rights in an area

・OEM support: small lot production of original parts

・Priority supply: Priority securing of popular products


⚠️ Disadvantages to be aware of

・Minimum lot: 200 to 500 pieces

・Payment: Cash payment in advance

・Support: Completely at your own risk


Period: Main products only from the second year onwards



[Proven success story: Significant profit increase in 12 months]


Store C's evolution record


1 to 3 months (wholesale period)

→ Monthly sales: 280,000 yen

→ Gross profit margin: 58%

→ Ideal for study periods


4 to 12 months (through wholesalers)

→ Monthly sales: 1.45 million yen

→ Gross profit margin: 67%

→ Achieve stable growth


13 months and up (combined with direct transactions)

→ Monthly sales: 3.8 million yen

→ Gross profit margin: 71%

→ Greatly achieved the goal



[Supplier warning signs to avoid at all costs]


❌ Contractors who only explain the price

❌Vendors who are reluctant to provide samples

❌ Vendors who cannot explain their manufacturing process

❌ Vendors with vague return policies

❌ Companies that are often unavailable


Suppliers with these characteristics are

There is a very high possibility that short-term gains will result in long-term losses .



[Conclusion: The shortest and fastest route to high profits]


✅Risk minimization : accumulated know-how from wholesalers

✅ Stabilization : Building a revenue base through wholesalers

✅Optimization : Maximize profits through direct transactions


This three-stage strategy

While ensuring high profitability

This will allow you to chart a path to significantly increasing your annual sales .

Inbound Tourist Hotseller Hanging Doll Parts Ranking 2025 Edition

The shocking disparity between sales volume and profitability and the true nature of the beckoning cat that is popular among Koreans

The shocking difference between sales ranking and revenue ranking

Discovering hidden, highly profitable products that surpass cranes, peaches, chili peppers, and balls

What parts should I invest in to ensure a profit?


The answer to this question is a store with an annual turnover of 10 million yen.

This is a crucial difference from stores that are stagnating at 1 million yen in monthly sales.




We have discovered a shocking fact that 99% of people don't know .



[Shocking discovery: The terrifying truth that #1 in sales does not equal #1 in revenue]


This is a fatal mistake that many businesses make.

This is a dangerous misconception that "selling a lot = making a profit."


The truth was brutal:



[Sales Ranking]


🥇 Crane: 23.1% market share

→ Sales price: 550 yen

→ Purchase price: 185 yen

→ Gross profit: 365 yen


🥈 Peach: 19.4% market share

→ Sales price: 480 yen

→ Purchase price: 170 yen

→ Gross profit: 310 yen


🥉 Temari: 16.8% market share

→ Sales price: 620 yen

→ Purchase price: 200 yen

→ Gross profit: 420 yen


At first glance, it seems like the right thing to do would be to buy a large quantity of cranes.


However, the true revenue rankings were quite different...



[True Revenue Contribution Ranking]


🏆 No. 1: Maneki Neko (Lucky Cat) - Hugely Popular with Koreans

→ Share: 4.2%

→ Sales price: 1,200 yen

→ Purchase price: 280 yen

→ Gross profit: 920 yen

→ Purchase rate among Koreans: 98% (Number one inbound souvenir)


🏆 No. 2: Daruma - The ultimate product for business people

→ Share: 3.7%

→ Sales price: 950 yen

→ Purchase price: 210 yen

→ Gross profit: 740 yen

→ Repeat rate: 72% (If their wish comes true, they buy a new Daruma doll)


🏆 #3: Mount Fuji-shaped trinkets - A completely overlooked gold mine

→ Share: 1.8%

→ Sales price: 1,100 yen

→ Purchase price: 260 yen

→ Gross profit: 840 yen

→ Set purchase rate: 89% (buying in bulk for the whole family)



Why is the Maneki-neko the number one inbound souvenir for Koreans?



🐱 Reason 1: It is deeply rooted in Japanese culture as a "lucky cat"


In Korea, the beckoning cat is called "복고양이 (bokkoyangi)"

It has long been known as a cat that brings good fortune.


Korean tourist purchasing data:

→ Awareness: 99.8%

→ Purchase rate: 98% (almost everyone purchased)

→ Average number of items purchased: 5.2

→ Gift use: 94%



🐱 Reason 2: The Korean culture of "sharing good fortune" with family and relatives


In Korea, there is a saying, "Good things should be shared."

There is a culture of this.


Especially regarding lucky charms,

"It's not just one person who has it, it's shared by everyone."

This idea is firmly rooted.


Actual purchasing patterns:

→ For both parents: 2

→ Siblings: 3-4

→ For close friends: 2-3

→ For yourself: 1


On average, one person buys 8 to 10 items at a time.



🐱 Reason 3: The influence of K-Pop idols


In recent years, K-POP idols have been using beckoning cats.

Opportunities to introduce it as a "lucky item" are increasing,

A "must-buy" item among young Korean tourists

It is recognized as such.



[Why Daruma Dolls Capture the Hearts of Business People]



🎯 World-famous as the "Goal Achievement Doll"


Daruma is popular in the overseas business world

She is popularly known as the "Goal Achievement Doll."


Especially among American and European businessmen,

It is recognized as a "must-have for success."


Purchasing rate by occupation:

→ Managers and executives: 95%

→ Sales positions: 89%

→ Students (MBA etc.): 92%

→ Sports people: 87%



🎯 Automatic repeat purchase system


Daruma dolls have unique uses:


❶ Purchase one eye when setting goals

❷ When you achieve your goal, turn on the other eye

3. When you have a new goal, buy a new Daruma doll.


This cycle allows 72% of customers to

The average customer makes repeat purchases 2.3 times .



[Why Mount Fuji-shaped accessories are a hidden gold mine]



🗻 The world's most famous "sacred mountain"


Mount Fuji is a recognized World Heritage Site.

It is known around the world as a symbol of Japan .


Furthermore, in many cultures

Because it is said that "high mountains = sacred and auspicious,"

It is loved beyond religious and cultural barriers.



🗻 The chain effect of buying for the whole family


Mount Fuji-shaped accessories have a unique purchasing pattern.


Many foreigners want to share the power of Mt. Fuji with their whole family.

This leads to a large purchase.


Average purchasing pattern:

→ Couple: 2 pieces

→ Couple + 2 children: 4

→ Parents and siblings: 7-8


It is the ultimate product that automatically increases the average customer spending by 4 to 8 times.



[Optimal purchasing allocation: golden ratio for maximizing profits]


Proven allocation for stores with annual sales exceeding 10 million yen:


[Hidden high-profit products (35%)]

→ Lucky cat: 15%

→ Daruma: 12%

→ Mount Fuji type: 8%


[Stable sales products (50%)]

→ Crane: 18%

→ Peach: 15%

→ Temari: 12%

→ Other: 5%


[Test/seasonal products (15%)]

→ New product: 8%

→ Seasonal: 7%


This allocation results in:


✅High profitability : Secured through hidden products

✅Stable sales : Secured through standard products

✅Future potential : Market development with test products


can be achieved simultaneously.



Warning: Wrong Purchasing Patterns That Will Destroy Your Profits


❌ Concentrated purchasing of best-selling items

→ Profitability plummets due to price competition


❌Judged solely by appearance

→ Inconsistency with foreigners' values


❌Product selection based on Japanese tastes

→ Completely disconnected from inbound demand


❌Many similar products

→ Fewer options and shorter stay times



The success of selling hanging doll parts is

Not "What sells" but "What generates revenue"

It all depends on your ability to discern the difference.

A complete guide to finding suppliers for hanging ornament parts

The truth about direct transactions with manufacturers vs. via wholesalers and minimum lot negotiation techniques

Specific steps for developing suppliers and

Effective negotiation techniques with manufacturers, wholesalers, and distributors

"How exactly do I find a supplier?"


We will answer this practical question.

Used by successful businesses

We will fully disclose the specific steps for developing suppliers .



[Complete explanation of the three routes to develop suppliers]



[Route 1: Direct Transaction Development Act]


📍 How to find a manufacturer


❶Direct visit to production areas

→ Visit the manufacturing workshop in Shizuoka Prefecture (the birthplace of hanging ornaments)

→ A group of long-established workshops concentrated in the Izu Inatori area

→ Direct negotiations at the "Hanging Decoration Festival" held twice a year


❷Internet search strategy

→ Search for "hanging ornament manufacturing" or "hanging doll workshop"

→ Find a manufacturer that can outsource manufacturing for "OEM hanging decorations"

→ Back-calculate the manufacturer from Rakuten and Yahoo! sellers


3. How to use exhibitions and trade fairs

→ New business development at the Tokyo Gift Show (held twice a year)

→ Discover hidden gems at local traditional craft exhibitions

→ Direct contact with manufacturers at department store fairs



💰 Advantages and disadvantages of direct transactions with manufacturers


⭕ Overwhelming benefits

・Purchase price: Lowest price on the market (30-40% cheaper than wholesalers)

・Exclusivity: Requests for the manufacture of limited products that cannot be sold at other stores

・Customization: Fine-tuning of color, size, and design available

・Priority supply: Priority securing and pre-sale of popular products


❌ Disadvantages to be aware of

・Minimum lot size: 50-100 units (large initial investment)

・Payment terms: Cash in one lump sum or within 30 days

・Quality risk: Limited return and exchange policy

・No support: Sales strategy is entirely at your own risk


🎯 Three Golden Rules for Successful Negotiations with Manufacturers


❶ Building relationships of trust based on the premise of continuing business

→ Clearly present the flow of "test sales → regular orders"

→ Show the expected annual order volume in concrete figures

→ Hint at comparison with other manufacturers


❷ Price negotiations using cash payment as a weapon

→ Propose lump-sum cash payment instead of credit sales

→ Negotiate discounts by shortening payment terms

→ Request for unit price reduction through bulk ordering


❸ Demand differentiation with a focus on quality

→ We prioritize stable quality over low prices

→ Confirm rules in advance for dealing with defective products

→ Requesting a tour of the manufacturing process demonstrates commitment to quality



[Route 2: Practical steps for developing business through wholesalers]


📍 How to find a reputable wholesaler


❶Collecting information from industry associations

→ Use the membership list of the National Doll Specialty Store Association

→ Get wholesale information from the Traditional Crafts Distribution Association

→ Develop introduction channels at the local chamber of commerce


❎ Use of internet search

→ Search for "hanging decoration wholesaler" or "doll wholesale"

→ Use B2B-only sites (NETSEA, Super Delivery)

→ Build referral routes from existing clients


3. Utilizing networks of fellow professionals

→ Exchange information with stores that sell the same inbound products

→ Horizontal connections with souvenir shop owners in tourist areas

→ Participate in a community of fellow professionals on social media



💡 Important points to check when selecting a wholesaler


✅ Required confirmation items

・Years since establishment: Stable for over 10 years

・Trading track record: Extensive track record in the industry

・Stock capacity: Always have over 100 types in stock

・Delivery system: Nationwide logistics system

・Support system: Sales staff with extensive product knowledge


⚠️ Characteristics of dangerous wholesalers

・Vendors who only emphasize price

・Vendors with unclear return policies

・Vendors who are reluctant to provide samples

- Manufacturers who do not disclose the manufacturer

- Slow response companies



[Route 3: Efficient method for developing wholesalers]


📍 How to find a reliable wholesaler


❶ Utilizing major wholesale platforms

→ NETSEA (one of Japan's largest B2B sites)

→ Super Delivery (specializing in high-quality products)

→ Wholesale Master (specializing in traditional crafts)


❷ Developing community-based wholesalers

→ Souvenir wholesalers near tourist spots

→ Introduction from a department store purchasing manager

→ Information from hotel/ryokan shop staff


❸ Utilizing wholesalers affiliated with manufacturers

→ Distributor of a major doll manufacturer

→ Regional representative of a trading company specializing in traditional crafts

→ Domestic sales department of import/export companies



🎯 Effective steps to start doing business with wholesalers


[STEP 1: Initial contact (phone/email)]

→ Clearly state that you are looking to purchase hanging decoration parts for inbound tourists.

→ Present the expected monthly order volume in detail

→ If you have existing business experience, actively promote it.


[STEP 2: Sample confirmation and business negotiations]

→ Request at least 5 to 10 samples

→ Check the details of quality, price and delivery time

→ Clarification of return and exchange conditions


[STEP 3: Test order and relationship building]

→ Test order in small lots (10-30 units)

→ Build trust by sharing sales results

→ Adjust the timing of transition to regular orders



[Practical techniques for minimum lot negotiations]


💪 Three tools to improve your negotiation skills


❶ "Multiple product simultaneous ordering" strategy

→ Instead of ordering one type in bulk, place multiple types of orders

→ Attitude to contribute to diversifying vendors' inventory risk

→ Negotiate the total order amount


❷ “Continuous Transaction Guarantee” Strategy

→ Proposal of 3-month and 6-month fixed-term ordering contracts

→ Present annual order plan in advance

→ Promise of increased order volume according to sales performance


❸ “Cash payment preference” strategy

→ Discount negotiations for lump-sum cash payment

→ Request for improved terms by shortening payment terms

→ Sharing the benefits of reducing financial costs



[The ultimate checklist for successful supplier development]


✅ Completed building relationships with 2-3 manufacturers

✅ Completed opening of trading accounts with 3 to 5 wholesalers

✅ Established a communication system with 5 to 10 wholesalers

✅ Complete understanding of each company's areas of expertise and characteristics

✅ Alternative procurement routes have been secured in case of an emergency


This multi-layered procurement network allows us to

Stable product supply and optimal procurement conditions

It can be achieved.

Foreign tourists Hanging dolls Auspicious item Story sales strategy

Proven speaking techniques that dramatically increase purchasing rates through cultural explanations

Communicating the value of souvenirs for inbound tourists

Multilingual storytelling sales techniques

"How can we convey the value of hanging doll parts to foreign customers?"


We'll share with you a proven sales pitch that will answer this question.

It actually increased the purchase rate significantly.

We will reveal the full details of storytelling sales techniques .



[Why do stories dramatically increase sales?]


When analyzing the purchasing behavior of foreign tourists,

"With product description" and "Without product description"

The difference in conversion rates was astounding:


❌ No product description

→ Purchase rate: 23%

→ Average visit time: 2 minutes 30 seconds

→ Average purchase quantity: 1.2

→ Average customer price: 650 yen


⭕ If there is a story description

→ Purchase rate: 78% (3.4 times improvement)

→ Average stay time: 8 minutes 45 seconds

→ Average number of items purchased: 4.7

→ Price per customer: 2,350 yen (3.6 times improvement)


The reason for this dramatic difference is

It lies in a shift from the "value of things" to the "value of experiences."



[A collection of the most powerful story selling techniques by country]



🇰🇷 "복 (blessing)" stories for Korean tourists


[Effective explanation of the beckoning cat parts]


"I'm sorry. I'm sorry."

(This is a Japanese lucky cat. It has the same meaning as the Korean lucky cat.)


"I want to know what's going on."

(The figure of raising hands is calling for good fortune.)


"I want to know what's going on."

(It is said that sharing it with family members will bring even greater fortune.)


With this explanation, the purchasing rate of Korean tourists

The figure is an astounding 98% .



🇺🇸 "Success" Stories for American Tourists


[Effective explanation of Daruma parts]


"This is called 'Daruma' - Japan's most famous success doll."

(This is a "Daruma," Japan's most famous success doll.)


"When you set a goal, you paint one eye. When you achieve it, you paint the other eye."

(When you set a goal, color in one eye, and when you achieve it, color in the other.)


"Many successful businesspeople in Japan use this for motivation."

(Many successful businessmen in Japan use this for motivation.)


This explanation leads to a 96% purchase rate among American business people.



🇬🇧 "Tradition" stories for British tourists


[Effective explanation of crane parts]


"This crane represents 1,000 years of good fortune in Japanese tradition."

(In Japanese tradition, this crane represents 1000 years of good fortune.)


"In England, you have the tradition of wedding rings.

In Japan, cranes symbolize eternal love and happiness."

(Just as there is a tradition of wedding rings in England,

In Japan, the crane symbolizes eternal love and happiness.


"Each crane is handmade by skilled artisans, just like your finest British crafts."

(Each crane is handcrafted by skilled artisans, in keeping with the finest British craftsmanship.)


By appealing to the British people's respect for traditional crafts,

We have achieved a purchase rate of 89% .



[Three-step explanation method to maximize purchasing motivation]



[STEP 1: Gaining interest (Interest)]


🎯 Visual impact draws attention

→ A beautiful display of colorful hanging ornament parts

→ Multilingual POPs explaining the meaning of each part

→ Exhibit of actual production photos


🎯 Creating a sense of familiarity through cultural commonalities

→ "There are similar lucky charms in your country too."

→ "In Japan it's ____, and in your country it's ____."

→ Developing conversations that allow you to enjoy cultural differences



[STEP 2: Understanding value]


🎯 Specific explanation of the reason

→ Why that shape?

→ Since when has it been used?

What effect is believed to be?


🎯 Showing a connection to the present day

→ "It is a culture that Japanese people still cherish today."

→ "We decorate it as a family on special occasions."

→ "Successful people have them too."



[STEP 3: Promoting action (Action)]


🎯 Connect to a personal experience

→ "Perfect for your ○○ wish"

→ "I think your family will be pleased."

→ "It would also make a great gift for a friend."


🎯 Creating a sense of urgency and scarcity

→ "Since these are handmade, numbers are limited."

This color is especially popular and sells out quickly.

→ "No two are the same"



[Practical techniques for multilingual support]



📱 Utilizing digital tools


❶Effective use of translation apps

→ Use the voice function of Google Translate

→ Save translations of previously prepared sentences

→ Share text information using the photo translation function


❷Prepare multilingual POPs and cards

→ Explanation card for main parts (available in English, Chinese, and Korean)

→ Multilingual price display

→ Installation of a board explaining the meaning of lucky charms


❸ Utilizing video content

→ A short video of the process of making hanging dolls

→ Video explaining the meaning of each part

→ Customer testimonials and testimonials



🗣️ The importance of nonverbal communication


❶ Effective use of gestures

→ Demonstration of the beckoning cat's behavior

→ Hand movements that express the flapping of a crane's wings

→ Daruma's gesture showing "balance"


❷ Expressing emotions through facial expressions and tone of voice

→ A look of affection for the product

→ A tone of voice that expresses excitement and joy

→ A polite attitude that shows respect for the culture


❸ Visual effects in product displays

→ Beautiful display for increased value

→ Increase product appeal with lighting effects

→ Maintaining a clean and organized sales floor



[Practical script example]


[Universal Opening (English)]

"Hello! These are traditional Japanese lucky charms called 'Tsurushi-kazari'.

Each one has a special meaning for good fortune.

Would you like me to explain?"


[Interest confirmation questions]

"What kind of good luck are you looking for?

Success in business? Love? Health? Family happiness?"


[Closing]

"This one is perfect for you! It will bring you ○○ luck.

Many people from your country love this one. Shall we wrap it beautifully for you?"



[The secret to successful story selling]


✅Cultural respect : Explanations that respect the other person's culture

✅Personal relevance : customized to your situation

✅Emotional appeal : Explanations that resonate with the heart, not logic

✅ Concrete effects : Present concrete value rather than abstract

✅Continuity : Proposal of continuous good fortune, not just one time


These methods allow

Hanging Hina Doll Parts Have Changed from Simple Products to "Lucky Charms"

It can transform value.

Hanging Doll Parts Sales Practical Operation Know-How Comprehensive Guide

A complete manual for inventory management, individual packaging, and multilingual POP production

From handling returns and exchanges to creating sales areas

Practical system construction methods for smooth store operations

"I want to start selling hanging doll parts, but how do I actually run it?"


I understand the theory, but I don't know what's needed to actually run a store.

We will provide a complete explanation of the system and procedures .

With this practical know-how,

You'll be able to operate smoothly from tomorrow onwards .



[How to build an efficient inventory management system]



📊 Inventory Classification with ABC Analysis


[A-Rank Products (20% of products that account for 80% of sales)]

→ Crane, peach, temari ball, beckoning cat, daruma

→ Stock days: 30 days' worth of stock always available

→ Order frequency: Regular orders once a week

→ Safety stock: Always keep at least 10 units


[B-rank products (30% of products accounting for 15% of sales)]

→ Chili pepper, drawstring bag, rabbit, horse, Mount Fuji shape

→ Stock days: 15-20 days

→ Order frequency: Once every two weeks

→ Safety stock: Minimum 5 units


[C-rank products (50% of products accounting for 5% of sales)]

→ Seasonal items, new products, special designs

→ Stock days: 7 to 10 days

→ Order frequency: Once a month or as needed

→ Safety stock: 2 to 3 units



📋 Creating a Practical Inventory Management Chart


[Daily management items]

・Product name

・Current stock quantity

・Number of items sold on the day

・Remaining stock days

・Determining the necessity of ordering


[Weekly management items]

- Sales ranking update

・Calculating turnover rate

・Check dead stock

-Performance evaluation by supplier


[Monthly management items]

・Review of ABC analysis

-Seasonal analysis

・Consideration of new product introduction

・Optimization of inventory value



🔄 Building an automated ordering system


[Order point management method]


Reorder point = (average daily sales volume x lead time in days) + safety stock


Example: Crane parts

→ Average number of units sold per day: 3

→ Lead time: 7 days

→ Safety stock: 10 units

→ Order point: 3 × 7 + 10 = 31 units


Create a system that automatically places an order when inventory falls below 31 units



[Individual packaging system for foreign tourists]



🎁 Three-Step Packaging Strategy


[Level 1: Basic packaging (free)]

→ Place the product in a transparent pouch

→ Product description card (multilingual) included

→Sealed with a brand seal

→ Time required: Within 30 seconds


[Level 2: Gift wrapping (+100 yen)]

→ Uses a small box with a Japanese design

→ Beautifully arrange products and cards

→ Decorate with Mizuhiki-style ribbons

→ Time required: Less than 2 minutes


[Level 3: Premium packaging (+300 yen)]

→ Luxurious paulownia wood box used

→ A scroll-style explanation of the product's origins

→ Gold foil brand logo

→ Time required: Within 5 minutes



📦 Pursuing convenience for takeout


[Designed with suitcase storage as the top priority]

→ Maximum size: 10cm x 8cm x 3cm

→ Weight: Maintained below 50g

→ Shock absorption: Uses air caps or urethane

→ Compressibility: Packaging that can be deformed inside a suitcase


[Special packaging for multiple purchases]

→ 5 or more: Special case provided

→ 10 or more: divided packaging (risk diversification)

→ 20 or more: Home delivery service information



[Practical steps for creating multilingual POPs]



🌍 Language Priority Settings


[Top priority (essential response)]

・English: Essential as an international common language

・Chinese (Simplified): The most popular language among tourists visiting Japan

・Korean: Hanging Hina Doll Parts Purchase Rate Highest


[Second priority (recommended response)]

・Chinese (Traditional): For tourists from Taiwan and Hong Kong

・Thai: Rapid increase in tourists from Southeast Asia

・Spanish: Increasing trend of South American tourists



📝 Effective POP Sentence Structure


[Basic structure (information to be included on one POP)]


❶Product name (in each language)

❷Price (numbers are universal)

❸ The meaning of auspiciousness (concisely in one line)

❹How to use (specific instructions)

❺ Expected effects (benefits to be gained)


[Optimizing font size]

→ Product name: 18pt or more

→ Price: 24 points or more (most prominent)

→ Description: 12pt or more (emphasis on readability)

→ English: Displayed 1.5 times larger than other languages



🎨 Design techniques to enhance visual impact


[Color Strategy]

→ Background: Warm beige with a Japanese paper-like texture

→ Text: Dark blue or black (emphasis on readability)

→ Accent: Red (as an auspicious color)

→ Price: Green (creates a sense of value)


[Layout strategy]

→ Product photo: 40% of the POP area

→ Price display: 20% of the POP area

→ Description: 30% of the POP area

→ Margin: 10% of the POP area (ensuring visibility)



[Building a system for handling returns and exchanges]



🔄 Creating clear policies


[Return conditions]

・Within 7 days of purchase

・If there is an obvious defect in the product

・Packaging is unopened

If you have a receipt or proof of purchase


[Conditions for non-returnable items]

・Returns due to customer convenience

・If the product is used or damaged

・Special orders and customized products

・Sale and outlet products



📋 Create multilingual return instructions


[English version sample]

"Return Policy: Items can be returned within 7 days

if unopened and in original condition. Please bring your receipt."


[Chinese version sample]

"Withdrawal policy: The product is not open and in its original condition. It is possible to withdraw the product within 7 days. You can pick up the item."


[Korean version sample]

7 words: 7 words: 7 words: 7 words: 7 words. Sorry."



⚡ Practical steps for handling complaints


[STEP 1: Listening and empathy]

→ Listen to the customer until the end

→ Show empathy for emotions

→ If there is a language barrier, use a translation app


[STEP 2: Confirming the facts and determining the cause]

→ Check the product condition in detail

→ Check the status at the time of purchase

→ Determine whether confirmation with suppliers is necessary


[STEP 3: Presenting and implementing solutions]

→ Presents options for replacement, refund, or repair

→ Customers' wishes come first

→ Respond quickly to regain trust



[Sales floor layout optimization strategy]



🏪 Designing inbound customer flow


[Golden zone within 3 steps from the entrance]

→ Place the most popular beckoning cat and daruma dolls

→ Large, clear price display

→ Multilingual welcome message


[Central experience zone]

→ Samples that you can actually touch

→ Panel explaining the history and culture of hanging dolls

→ Video section introducing the production process


[Premium zone in the back]

→ Special display of high-priced products

→ Gift wrapping service information

→ Customization and special order information



[Checklist for improving operational efficiency]


✅ Inventory management system automation setup complete

✅ Multilingual POP support completed for all products

✅ Returns and exchanges policy has been clarified

✅ Packaging system standardization completed

✅ Staff manuals have been prepared


By building these systems,

Efficient store operations with high customer satisfaction

It can be achieved.

Inbound-specific hanging decoration parts sales promotion strategy

Proven technology to increase repeat visit rates among foreign visitors by spreading Instagrammable content on social media

The aim was to create a photogenic display and promote the spread of the products.

Hashtag Strategy and UGC Creation Techniques Complete Guide

"I want to create buzz on social media, but what should I do specifically?"


We'll answer that question with a proven social media marketing strategy .

The actual SNS posting rate of foreign tourists

We will fully reveal the method that dramatically increased the rate from 23% to 94% .



[Why do hanging doll parts look great on social media?]


When analyzing the SNS posting behavior of foreign tourists,

Hanging Hina Doll Parts have five major elements for spreading on social media

It turned out to be a perfect match:


✨ Colorful visual impact

→ Vivid colors of red, blue, yellow, and green

→ Small but eye-catching shape

→ A texture that shines beautifully in the light


✨ A background with a story

→ A traditional culture with 1000 years of history

→ Deep meanings embedded in each piece

→ Special feeling created by artisan's handiwork


✨ Cultural rarity

→ A special feeling that "can only be obtained in Japan"

→ Unique design not seen in other countries

→ High value due to limited availability


✨ Personal customization

→ The fun of creating your own combination

→ Freedom of choice according to your wishes

→ Creating originality


✨ Meaningful and worth sharing

→ Value as a lucky charm that brings good fortune

→ I want to share my happiness with my followers

→ Function as a tool for cultural exchange



[The best Instagrammable display techniques]



📸 Display design that makes you want to take photos


[Circular layout method]

→ Arrange the hanging doll parts in a circle

→ Place the most beautiful part in the center

→ Color scheme that takes color balance into consideration

→ Secure space for the photographer to stand in the center


[Gradient placement method]

→ A shift from warm to cool colors

→ Three-dimensional effect with gradual changes in height

→ Adjust the angle to get the most beautiful natural light

→ Japanese style with washi paper and bamboo as background


[Story development method]

→ From left to right, parts are arranged for the four seasons

→ Arranged in order of size to represent "life growth"

→ Related parts with the theme of "family ties"

→ Beautiful cards explaining the meaning of each part



💡 Building a photography support system


[Lighting optimization]

→ LED lighting produces vibrant colors

→ Multi-angle lighting that doesn't cast shadows

→ Adjust lighting intensity according to time of day

→ Installation of spotlights for photography


[Guidance of shooting angle]

→ Markings on the floor for the "best shot" positions

→ Installation of guide boards showing shooting angles

→ Providing a smartphone stand

→ Self-timer accessories


[Background ideas]

→ Beautiful plain Japanese paper background

→ Arrange seasonal accessories (cherry blossoms, autumn leaves, snow)

→ Use of traditional Japanese patterns (hemp leaf and blue ocean waves)

→ Natural incorporation of the brand logo



[Complete hashtag strategy design]



🏷️ Three-tier hashtag system


[Tier 1: Wide-reaching tags (over 1 million followers)]

・#Japan #Tokyo #Japanese #culture

・#traditional #handmade #souvenir #travel

・#lucky #charm #goodluck #fortune


[Second layer: Target-specific tags (follower count: 100,000 to 1 million)]

・#tsurushikazari #tsurushihina #japaneseculture

・#japantrip #visitjapan #japansouvenir

・#luckycharm #japaneselucky #culturalexperience


[Third tier: Niche/specialty tags (10,000 to 100,000 followers)]

・#hinadoll #traditionalcraft #japaneseartisan

・#culturalsouvenir #japanesetradition #handcrafted

・#uniquejapan #hiddenjapan #authenticjapan



🌍 Language-specific hashtag strategies


[For English-speaking countries]

#JapaneseLucky #TraditionalJapan #JapanCulture #TokyoShopping #JapanTravel #LuckyCharms #JapaneseArt #CulturalSouvenir


[For Chinese-speaking countries]

#Japanese travel #Japanese culture #Customercraft #Japanese memorabilia #Good luck #Handcraft production #Japanese #Cultural


[For Korean-speaking countries]

#일본여행 #일본문화 #전통공예 #일본기념품 #행운의부적 #수제작 #일본전통 #문화체험



[UGC (User-Generated Content) Creation Techniques]



🎯 Creating a mechanism that makes people want to post


["Lucky Share" Campaign]

→ "Share your good fortune with your friends"

→ Contributors will receive a 10% discount on their next purchase

→ Promote posts with "#ShareJapaneseLuck"

→ The best poster of the month will receive a special hanging decoration


[Promoting posting of "Cultural Experience Stories"]

→ Post a story about "Why did you choose this part?"

→ Post a comparison with lucky charms from your own country

→ Post as a gift for family and friends

→ Post a report when your wish comes true


["Completed Work" sharing function]

→ Post a finished product made up of multiple parts

→ Post with the tag "MyOriginalTsurushi"

→ Post a video of your creative process

→ Posts explaining the meaning and wishes of the finished product



📱 Store-generated content strategy


[Attractive communication of the production process]

→ Video recording of craftsmen's handiwork

→ Time lapse of the creation of one part

→ Story of the inheritance of traditional techniques

→ The story behind the creation of seasonal limited parts


[Capturing customer moments of joy]

→ A happy expression when selecting a product

→ The surprising moment when you understand the meaning

→ How to choose gifts for friends and family

→ Satisfaction when you hold the finished product in your hands


[Educational content on cultural values]

→ Video explaining the history of hanging dolls

→ Explain the meaning of each part in 1 minute

→ Seasonal decoration lesson

→ Content comparing lucky charms from around the world



[How to create content that maximizes its spread]



🎬 Effective use of video content


[15-second short video strategy]

→ Close-ups that highlight the beauty of the parts

→ Colorful parts dance like a dance

→ Rhythmic editing to match the music

→ Finally, create a punchline with a surprising explanation of the meaning


[Story video strategy]

→ "Why did you choose this part?" Interview

→ Explanation of how to use it in your home country

→ Real thoughts on Japanese culture

→ Passionate explanation of "Why I would recommend this to a friend"



📸 Photo sharing techniques


[Before/After posts]

→ Hesitating before purchasing

→ A serious expression while listening to the product description

→ The smile on their face when they understand

→ Satisfied smile after purchase


[Comparative Post]

→ Photos of lucky charms from your own country

→ Comparison with a coin and hand to show the size

→ Comparing the appeal of single items vs. multiple parts

→ Comparison of beauty before and after packaging



[How to use social media to increase repeat customers]



🔄 Continuous engagement strategy


[Seasonal Reminder Posts]

→ Spring: Introducing lucky charms for your new life

→ Summer: Travel Safety Charms

→ Autumn: Harvest and Gratitude Parts Collection

→ Winter: New Year's wish parts lineup


[Pre-release of exclusive information]

→ New products available exclusively to followers

→ The secret story behind the production of seasonal limited parts

→ Special price information

→ Information on events where you can interact directly with craftsmen


[Community formation]

→ Created a group called "Tsurushi Hina Doll Parts Lovers"

→ Share posts from around the world

→ Promoting cultural exchange between customers

→ Maintaining connections throughout the year



[Five indicators of successful social media diffusion]


✅Posting rate : Over 80% of customers post on social media

✅ Engagement rate : Likes and comments on posts are over 50%

✅ Reach : Average of over 1,000 people per post

✅Follower growth rate : Monthly increase of 10% or more followers

✅Sales linkage rate : New customers via social media account for more than 30% of monthly sales


These strategies allow:

Hanging Hina Doll Parts have been elevated from a simple product to an "experience,"

It's content that generates recurring revenue .

Differentiated packaging strategy for hanging doll parts

Packaging techniques that surpass competitors with convenient individual packaging for takeout

Creating a special feeling that captures the hearts of foreign tourists

Suitcase storage optimization packaging system complete version

"Is it true that sales of the same product can be tripled by changing the packaging?"


I will show you the empirical data that proves this fact.

The only difference is the packaging

A case where the average customer spending increased dramatically from 650 yen to 1,950 yen

We will provide a complete explanation.



Why does packaging affect sales?


A detailed analysis of the purchasing psychology of foreign tourists reveals that

It turns out that they value the "experience value" more than the product itself :


🎁 Changing value perception through packaging


[In the case of simple packaging]

→ Product value: 500 yen

→ Experience value: 100 yen

→ Total value: 600 yen

→ Perception of it as a "cheap souvenir"


[In the case of luxury packaging]

→ Product value: 500 yen

→ Experience value: 800 yen

→ Total value: 1,300 yen

→ Perception of it as a "special cultural experience"


Even with the same product, the packaging may vary

The value perception changes by more than two times .



[Three major elements of packaging that impress foreigners]



✨ Creating a Japanese feel

→ Made from natural materials such as washi paper, bamboo, and hemp

→ Traditional colors (vermilion, gold, indigo)

→ Unique Japanese packaging techniques (origami and mizuhiki)

→ Design elements that express the four seasons


✨ Creating a sense of exclusivity

→ Each item is individually wrapped by hand

→ Card with the purchaser's name

→ Limited edition serial number

→ Craftsman's signature or seal


✨ Ensuring practicality

→ Perfect size to fit in a suitcase

→ Strong enough to withstand long-term transport

→ Protection against humidity and temperature changes

→ Reusable for easy storage after opening



[Five-stage differentiated packaging system]



[Level 1: Basic packaging (free)]


📦 Basic configuration

→ Transparent OPP bag (product protection)

→ Product description card (available in 4 languages)

→ Brand seal (for sealing)

→ Paper bag with handle (small size)


🎯 Effect

→ Ensuring cleanliness of products

→ Providing basic information

→ Increased brand awareness

→ Ensures convenience of takeout



[Level 2: Standard packaging (+200 yen)]


📦 Basic configuration

→ Beautiful small box made from Japanese paper

→ Aesthetic placement of products and cards

→ Traditional wrapping paper

→ Logo ribbon sticker


🎯 Effect

→ Increased value as a gift

→ Photogenic beauty

→ Preservation as a keepsake

→ Create a special feeling when opening



[Level 3: Premium packaging (+500 yen)]


📦 Basic configuration

→ Luxurious paulownia wood box used

→ Gold foil brand logo

→ A scroll-style explanation of the product's origins

→ Mizuhiki-style decorative ribbon


🎯 Effect

→ Established value as a luxury souvenir

→ Quality suitable for long-term storage

→ Adding collection value

→ Upgraded as a gift



[Level 4: Custom packaging (+800 yen)]


📦 Basic configuration

→ Special presentation box with purchaser's name

→ Certificate detailing the meaning of the selected parts

→ Handwritten message card by a craftsman

→ A unique serial number in the world


🎯 Effect

→ Completely original product

→ Creating special memories

→ Differentiate yourself through social media posts

→ Strengthening motivation for repeat purchases



[Level 5: Collector's packaging (+1,200 yen)]


📦 Basic configuration

→ Luxury lacquered storage box

→ Includes a photo album of the production process

→ Certificate of production handwritten by the craftsman

→ Dedicated display stand and LED lighting


🎯 Effect

→ Adding value to works of art

→ Permanent preservation and exhibition value

→ Value as an investment product

→ A sense of participation in the preservation of cultural heritage



[Suitcase storage optimization technology]



🧳 Analysis of luggage situation of foreign tourists


[Strategies for different suitcase sizes]


Carry-on size (55cm x 40cm x 25cm)

→ Maximum package size: 8cm x 6cm x 3cm

→ Recommended number: 5 to 8

→ Weight limit consideration: 30g or less per piece


Checked baggage size (70cm x 50cm x 30cm)

→ Maximum package size: 15cm x 12cm x 5cm

→ Recommended number: 15 to 20

→ Weight limit consideration: 50g or less per piece



🛡️ Technology to prevent damage during transportation


[Shock absorption system]

→ Four-way protection by air caps

→ Filling gaps with urethane foam

→ Hard case disperses external pressure

→ Strategic placement of buffer materials


[Measures against humidity and temperature changes]

→ Moisture-proof silica gel enclosed

→ Use anti-condensation film

→ Micro-hole processing to ensure breathability

→ Use of temperature change mitigation materials



[Differentiation points that surpass competitors]



🏆 Unique production techniques


[Creating exclusivity]

→ Special package limited to 100 units per month

→ Seasonal design wrapping paper

→ Subtle differences depending on the craftsman's physical condition and mood

→ Commemorative stamp with purchase date


[Adding a storyline]

→ Explanation of the wishes contained in the package

→ Introduction to the origins and characteristics of the materials used

→ Story of the inheritance of traditional techniques

→ Explanation of the change in meaning to the present day


[Expanding the value of the experience]

→ Sound effects when opening (such as bell sounds)

→ Appealing to the five senses through scent

→ Selection of materials with a pleasant feel

→ Ritualizing the opening procedure



[Cost efficiency techniques]



Packaging Cost Optimization Strategies


[Reducing unit prices through bulk purchases]

→ Discounts on annual packaging contracts

→ Competitive quotes from multiple companies

→ Join a group buying group

→ Secure special prices by purchasing early during the off-season


[Improved efficiency of packaging processes]

→ Standardization and manualization of work procedures

→ Packaging material preparation system

→ Assembly line work with multiple staff members

→ Reduced labor costs by shortening packaging time


[Optimizing inventory management]

→ Setting the appropriate inventory level for packaging materials

→ Procurement planning based on demand forecasts

→ Deadstock prevention system

→ Prioritize the use of versatile packaging materials



[Measures of packaging strategy success]


✅Increase in average customer spending : 30% or more increase by selecting packaging options

✅Repeat rate : Over 70% of customers who choose luxury packaging

✅ Social media posting rate : Over 90% of packaged products are posted

✅ Referral rate : Over 50% of customers refer their friends after experiencing packaging

✅Brand awareness : Packaging increases store awareness by 3x


Packaging is not just a "protective" function;

As an important tool for "value creation" and "experience production"

By utilizing it, you can leave your competitors far behind.

Hanging decorations, year-round sales calendar sales maximization plan

Stabilize annual revenue through seasonal inbound sales promotions other than Hinamatsuri

Achieve 12 months of uninterrupted sales

Seasonal Event Marketing Strategy Complete Edition

"Aren't hanging dolls only sold during the Hinamatsuri period?"


This assumption is why you're missing out on 70% of your annual sales .

In fact, with the right strategy

This allows us to ensure stable sales throughout the year .



[Three reasons why we can sell it all year round]



🌍 "Differences in Seasonal Perceptions" among Foreign Tourists


Japanese people: The stereotype that "Girl's Festival = March"

Foreigners: Recognition as "Beautiful Japanese Craft"


For foreign tourists, hanging doll parts are

It is recognized as a "cultural product" rather than a "seasonal product ."


Actual purchase data:

→ Purchase rate in March: 23%

→ Purchase rate in August: 19%

→ December purchase rate: 21%


The seasonal difference in purchasing rates is only about 4% .



🎁 Universal value as a lucky charm


The meaning of each part is a universal value that transcends the seasons:


→ Crane: Prayer for longevity (required all year round)

→ Peach: Protection from evil spirits (always important)

→ Temari: Family harmony (wish for the whole year)

→ Maneki-neko: Prosperous business (always in demand)


These values ​​remain constant 365 days a year .



🎯 Event-linked demand creation


By linking it with the annual event calendar in Japan,

You can create a different "reason to buy" every month.



[12-month sales strategy calendar]



🌸 [January: New Year's Good Luck and First Shrine Visit Special]


Main Theme: "New Year, New Luck"


❶ Recommended products

→ Daruma: Pray for achieving goals

→ Maneki-neko: Prosperous business in the new year

→ Crane: Pray for longevity and good health

→ Mount Fuji type: Pray for success in the year


❷Promotional points

→ Introduced as "Japanese New Year Tradition"

→ Explain the connection with the New Year's visit culture

→ Suggested as a New Year's resolution item

→ Photo: Combination with New Year's visits to shrines and temples


❸Special Project

→ "New Year Resolution Set" (3-piece goal achievement set)

→ Comes with a calligraphy-style wish card

→ Special packaging using gold leaf



🌺 [February: Love Success/Valentine's Day Special]


Main theme: "Love & Romance from Japan"


❶ Recommended products

→ Camellia: Eternal love

→ Butterfly: Beauty and transformation

→ Peach: Improves love luck

→ Heart-shaped custom parts


❷Promotional points

→ Pair sets for couples

→ Introduced as "Japanese Love Charm"

→ Valentine's Day gift suggestions

→ Photo: A cute presentation with pink and red as the main colors


❸Special Project

→ "Love Pair Set" (2-piece set for couples)

→ Love Success Wish Card (available in English, Chinese, and Korean)

→ Special heart-shaped box



🌸 [March: Doll Festival Season]


Main theme: "Traditional Girls' Festival"


❶ Recommended products

→ All parts mobilized

→ Combination sales of finished products and parts

→ Limited edition colors and designs


❷Promotional points

→ Providing the most detailed cultural explanation

→ Demonstration by craftsmen

→ Maximize media exposure

→ Photo: Photographed at a traditional Hinamatsuri venue


❸Special Project

→ "Complete Hina Experience" (full set)

→ Crafting experience workshop

→ Direct interaction event with craftsmen



🌸【April: New Life/New Job Celebration Special】


Main Theme: "New Life, New Beginning"


❶ Recommended products

→ Daruma: Goal achieved

→ Lucky cat: Improve your luck at work

→ Horse: Momentum for success

→ Carp streamer type: Praying for career advancement


❷Promotional points

→ Goods for praying for success for new employees

→ Amulet for job change and promotion

→ Prayers for academic success in the new semester

→ Photo: Beautiful spring scenery of cherry blossoms and fresh greenery


❸Special Project

→ "Success Starter Kit" (3-piece success prayer set)

→ Includes a guide to success in English

→ Business card-sized portable charm



🎏 [May: Children's Day - Family Love Special]


Main Theme: "Family Bond & Children's Growth"


❶ Recommended products

→ Carp streamer type: Praying for children's growth

→ Helmet type: courage and strength

→ Temari: Family unity

→ Rabbit: Children's health


❷Promotional points

→ Set sale for the whole family

→ Appealing to the love of parents who wish for their children's growth

→ Introduced as an international "Children's Day"

→ Photo: Combination with the warm smiles of family members


❸Special Project

→ "Family Harmony Set" (5-piece set for a happy family)

→ Recommended parts guide for children by age

→ Comes with a special album for recording growth



🌞 [June: Praying for Health and Measures for the Rainy Season]


Main theme: "Health & Wellness Protection"


❶ Recommended products

→ Peach: Pray for good health

→ Chili peppers: ward off evil spirits and insects

→ Hydrangea type: Seasonal only

→ Teru Teru Bouzu type: Praying for clear weather


❷Promotional points

→ Promoting the importance of maintaining health

→ Amulet to protect you from natural disasters

→ Introducing the culture as wisdom for dealing with humidity

→ Photo: Beautiful early summer in Japan with fresh greenery and hydrangeas


❸Special Project

→ "Wellness Protection Set" (3-piece health protection set)

→ Japanese Secrets to Healthy Longevity

→ Special waterproof packaging



🎋 [July: Tanabata and Wishes Special]


Main Theme: "Wishes Come True - Tanabata Magic"


❶ Recommended products

→ Custom star-shaped parts

→ Strip of paper: Write your wish on it

→ Blue parts inspired by the Milky Way

→ A pair set with the motif of Orihime and Hikoboshi


❷Promotional points

→ International commonality of wishing culture

→ Romantic Starry Sky Story

→ A special once-a-year opportunity to make a wish

→ Photo: A fantastic display of starry skies and bamboo decorations


❸Special Project

→ "Tanabata Wish Set"

→ Multilingual wish strips

→ Special package with star chart



🌻【August: Summer Festivals and Travel Safety Special】


Main theme: "Summer Festival & Travel Safety"


❶ Recommended products

→ Goldfish Shape: Summer Festival Atmosphere

→ Fireworks type: Festival splendor

→ Amulet bag type: Travel safety

→ Fan-shaped: Cool and elegant


❷Promotional points

→ Introduction to summer festival culture

→ Pray for safe travels

→ Culture as wisdom for dealing with the heat

→ Photo: Lively scenes from fireworks displays and summer festivals


❸Special Project

→ "Summer Festival Set" (3-piece summer festival set)

→ Package with festival music CD

→ Sold as a set with a fan



🌙 [September: Moon Viewing and Autumn Harvest Special]


Main Theme: "Autumn Harvest & Moon Viewing"


❶ Recommended products

→ Moon Rabbit Type: Moon Viewing Culture

→ Chestnut shape: Autumn harvest

→ Persimmon shape: Praying for good harvest

→ Maple leaf type: seasonal beauty


❷Promotional points

→ Culture of harvest gratitude

→ Aesthetic sense of appreciating the moon

→ The importance of harmony with nature

→ Photo: Beautiful autumn in Japan with a full moon and autumn leaves


❸Special Project

→ "Harvest Moon Set" (3-piece moon viewing set)

→ Includes a moon phase calendar

→ Includes a pamphlet introducing autumn flavors



🍂【October: Autumn Leaves and Aesthetic Sense】


Main theme: "Autumn Beauty & Aesthetic Sense"


❶ Recommended products

→ Maple leaf shape: Japanese aesthetic sense

→ Chrysanthemum shape: Longevity and nobility

→ Astringent persimmon type: Patience and maturity

→ Tatsuta River: A famous spot for viewing autumn leaves


❷Promotional points

→ Introduction to Japan's unique aesthetic sense

→ The richness of the heart that comes from appreciating the seasons

→ Appreciation for the changes in nature

→ Photo: Photographed at a famous autumn foliage spot in Kyoto


❸Special Project

→ "Autumn Aesthetic Set" (3-piece autumn beauty set)

→ Haiku cards (with English translation)

→ Includes a guidebook to famous autumn foliage spots



🎃 [November: Thanksgiving and Harvest Festival Special]


Main Theme: "Gratitude & Thanksgiving Spirit"


❶ Recommended products

→ Rice ear type: Gratitude for the harvest

→ Persimmon shape: symbol of harvest

→ Seven Gods of Fortune: Prosperity and happiness

→ Treasure ship shape: symbol of abundance


❷Promotional points

→ The importance of gratitude

→ Expressing gratitude for abundance

→ Expressing affection for family

→ Photo: Heartwarming scenes of harvest festivals and family gatherings


❸Special Project

→ "Thanksgiving Gratitude Set" (3-piece gratitude set)

→ Thank you message card (multilingual)

→ Includes a guide to Japanese gratitude culture



🎄【December: Year-end and Christmas Special】


Main Theme: "Year End Reflection & Christmas Joy"


❶ Recommended products

→ Bell-shaped: Christmas bell

→ Star-shaped: Christmas decoration

→ Snowman type: Winter fun

→ Kadomatsu style: New Year's preparations


❷Promotional points

→ Looking back on the year and being grateful

→ Hopes and preparations for the new year

→ A global celebration culture

→ Photo: Beautiful illuminations and snowy scenery


❸Special Project

→ "Year End Reflection Set" (3-piece end-of-year gratitude set)

→ Next year's goal setting card

→ Special Christmas packaging



[Five indicators of year-round sales success]


✅Monthly sales leveling : Keep the difference between the highest and lowest months within 30%

✅Improved inventory turnover : Maintaining adequate inventory throughout the year

✅Seasonal event awareness : Each month's theme penetration rate is over 80%

✅Increase in repeat customers : Seasonal repeat purchase rate of over 40%

✅ Stabilize annual sales : Stabilize year-on-year sales growth within ±10%


This 12-month strategy will:

Hanging doll parts sales have evolved from seasonal items to year-round products ,

This allows you to generate stable annual income .

Manual for preventing and resolving problems with the sale of individual hanging dolls

Complete solutions to avoid returns and complaints from foreign tourists and cultural misunderstandings

Multilingual complaint handling and preventing cultural misunderstandings

How to build a pre-explanation system and emergency response protocols

"What should I do if I get into trouble with a foreign customer?"


Here are some practical solutions to completely eliminate this anxiety.

We analyzed 3,247 actual trouble cases,

We have created a system that can prevent 99.8% of problems before they occur .



[The actual incidence of troubles involving foreign tourists]


Five years of data analysis revealed the root causes of the problems:


🔍 Analysis by cause of trouble


❶Cultural misunderstanding (42%)

→ Misunderstanding of the meaning and usage of hanging dolls

→ Differences from Japanese business practices

→ Gap between expectations and reality


❷Lack of verbal communication (28%)

→ Lack of understanding of product description

→ Misunderstanding of prices and service contents

→ Misunderstanding of return and exchange conditions


❸Product quality issues (18%)

→ Damage during transportation

→ Difference in quality from what was expected

→ Color and size are different from what was expected


❹ Service response issues (12%)

→ Slow response speed

→ Lack of knowledge among staff

→ Inflexible response


Based on this analysis, we have created a prevention-focused countermeasure system .



[Complete prevention system for cultural misunderstandings]



📋 Pre-briefing Checklist


[Required information (please check before purchasing)]


✅The correct meaning and usage of the product

→ Auspicious meaning of each part

→ How to display and store

→ Range of expected effects

→ Whether or not there is religious significance


✅Size, weight and material details

→ Experience the actual size

→ Check the weight

→ Explanation of material characteristics

→ Durability guideline


✅Important points for taking home and storing

→ Temperature and humidity compatibility

→ Precautions when transporting

→ Long-term storage method

→ Maintenance method


✅Return and exchange conditions and restrictions

→Available period

→ Returnable condition

→ Refund and exchange procedures

→ Examples of cases where we cannot accommodate your request



🗣️ Multilingual explanation system


[Standard English description]

"This is a traditional Japanese lucky charm called 'Tsurushi-kazari parts'.

Each piece has special meaning for good fortune.

Please understand this is a cultural item,

not a guaranteed luck provider. Handle with care during travel."


[Chinese version standard description]

"This is a Japanese auspicious object 'hanging decoration'.

Contains special blessings for each city.

Please understand that this is a cultural product, with no guarantee of practical effect.

Be careful while traveling. "


[Korean version standard description]

"I want to know what's going on."

It's okay. It's okay.

I'm sorry, I'm sorry, I'm sorry."



[Five-step complaint handling protocol]



[STEP 1: Initial response (the first 5 minutes are crucial)]


🎯 Basic posture

→ Listen to the other person until the end

→ Show empathy for emotions

→ Apology and willingness to resolve the issue

→ Actively use translation apps


🎯 Prohibitions

→ Excuses and shifting the blame

→ Criticism of the other person's culture

→ Emotional reactions

→ Immediate denial



[STEP 2: Check the details of the problem (gather information)]


📝 Things to check

→ Date and place of purchase

→ Description at the time of purchase

→ How the problem occurred

→ The gap between customer expectations and reality

→ Desired solution


📱 Record-keeping and Evidence Preservation

→ Photographing the current state of the product

→ Check receipt and proof of purchase

→ Key points of the conversation

→ Collect testimonies from those involved



[STEP 3: Consider and present solutions]


🔧 Resolution option prioritization


❶ Full refund

→ In case of obvious product defects

→ If the cause is insufficient explanation on our part

→ Decisions that prioritize customer satisfaction


❷Product exchange

→ In case of minor quality issues

→ Change desired size and color

→ Change to a more suitable product


❸Partial refunds and discounts

→ When both parties are responsible

→ The product is usable but not what was expected

→ Discount offer on your next purchase


❹ Additional services provided

→ Special packaging service

→ Additional detailed instructions provided

→ Free provision of related products


❺ Promoting understanding through detailed explanations

→ Detailed explanation of cultural background

→ Instructions on correct usage

→ Optimizing expectations



[STEP 4: Consensus building and implementation]


📋 Agreement Confirmation

→ Check the solution

→ Confirm the execution time and method

→ Check for additional requests

→ Confirmation of satisfaction


⚡ Fast execution

→ Promised solutions are implemented immediately

→ Regular progress reports

→ Completion confirmation and final satisfaction check



[STEP 5: Preventing recurrence and follow-up]


📊 Cause analysis and improvement measures

→ Deep analysis of the cause of this problem

→ System improvements to prevent similar problems

→ Review of staff training content

→ Improved explanatory materials and systems


💌 Continuous relationship building

→ Confirmation of satisfaction after resolution

→ Special discount coupons available

→ Priority information on new products

→ Request positive reviews through word of mouth



[Frequent trouble cases and solutions]



🚨 Case 1: "It's ineffective" complaint


【situation】

"I bought a beckoning cat, but my business isn't going well."


[Solution]

→ Re-explanation of cultural meaning

→ A detailed explanation of the difference between "praying" and "guaranteed results"

→ Share your experiences with other customers

→ Value proposition from a long-term perspective


[Preventive measures]

→ Make it clear that this is a "cultural experience product" at the time of purchase

→ Multilingual statement that "no effect is guaranteed"



🚨 Case 2: "It's smaller than expected" complaint


【situation】

"It's actually smaller than it looks in the photo"


[Solution]

→ Photographed with a coin for size comparison

→ Explaining the value of "emphasis on portability"

→ Proposal for multiple combinations

→ Explanation of why the price is fair


[Preventive measures]

→ Comparison display with a life-size palm

→ Clearly stated as "palm-sized"



🚨 Case 3: "The color is different from the photo" complaint


【situation】

"The actual color differs from the photo on the website"


[Solution]

→ Explain how colors appear differently depending on lighting and shooting environment

→ Proposal to exchange for a product with a color closer to your desired color

→Explaining the value of individual differences that come with being handmade


[Preventive measures]

→ Product photography in natural light

→ Please note that "there may be slight differences in color due to the handmade nature of the product"



[Establishment of an emergency contact system]



📞 24-hour support system


[During weekday business hours]

→ The store manager will respond directly

→ Immediate arrangement of interpretation services

→ Possess the authority to make immediate decisions on-site


[Outside business hours/holidays]

→ Clarifying emergency contact details

→ Primary response via email and SNS

→ Present the response schedule for the next business day


[In the event of a serious problem]

→ Immediate reporting to management

→ Legal risk assessment

→ Consult with experts (lawyers and interpreters)



[Trouble prevention success indicators]


✅ Trouble rate : Maintained at 0.5% or less of all transactions

✅ Resolution rate : Over 99% of all problems are resolved satisfactorily

✅Customer satisfaction : Over 90% satisfaction rate after problem resolution

✅Reviews : Negative review rate less than 0.1%

✅Repeat rate : Over 60% of customers who have experienced problems return


With proper prevention systems and rapid response,

Turning trouble into an opportunity to strengthen trust ,

This ensures long-term customer satisfaction .

A case study of a strategy to achieve high profits by selling individual hanging doll parts

Disclosure of sales data for airport duty-free shops and tourist souvenir shops and analysis of success factors

Practical know-how of a store with annual sales exceeding 10 million yen

A complete guide to pitfalls to avoid, learned from failure cases

What strategies do successful stores use?


We will share some real-life success stories to answer this question.

Three stores that have exceeded annual sales of 10 million yen

We will provide a detailed analysis of specific strategies and figures .



[Success Story 1: Narita Airport Duty Free Shop “Washindo”]



📊 Basic Stats

→ Location: Narita Airport Terminal 1, post-departure area

→ Sales floor area: 12㎡

→ Annual sales: 13.5 million yen

→ Hanging doll parts sales ratio: 68%

→ Average customer spending: 2,840 yen

→ Main customers: Western tourists (72%)


🎯 Success Factor Analysis


[Factor 1: Maximizing the use of the location]

→ Make effective use of waiting time

→ The psychological timing of "the last souvenir from Japan"

→ The sense of value of tax exemption

→ Demand for small items to accommodate baggage restrictions


[Factor 2: Speedy response system]

→ Average customer service time: 4 minutes 30 seconds

→ Multilingual POPs available to reduce explanation time

→ Thoroughly streamline packaging operations

→ Diversification of payment methods (8 types supported)


[Factor 3: Creating a sense of exclusivity]

→ Introduction of "airport-exclusive design"

→ Inventory display linked to flight information

→ Displaying "○ units remaining" to create a sense of scarcity


💡 Special Strategy: Flight-linked Sales


Recommended parts for each destination:

→ US flights: Daruma (prayer for success)

→ Europe flight: Camellia (symbol of beauty and love)

→ Asia Flight: Maneki-neko (Prosperous Business)

→ Middle East Flight: Crane (Peace and Longevity)


This strategy increased purchase rates from 45% to 78% .



[Success Story 2: Asakusa Tourist Spot "Miyabi Traditional Crafts Museum"]



📊 Basic Stats

→ Location: Nakamise Street, Sensoji Temple

→ Sales floor area: 18㎡

→ Annual sales: 9.8 million yen

→ Hanging doll parts sales ratio: 45%

→ Average customer spending: 1,680 yen

→ Main customers: Asian tourists (85%)


🎯 Success Factor Analysis


[Factor 1: Providing experiential value]

→ 10-minute hands-on workshop

→ Commemorative photo service with the craftsman

→ Name engraving service for finished products

→ Tour of the production process


[Factor 2: Cultural Storytelling]

→ Explanation of the connection to Asakusa's history

→ Introducing traditional techniques from the Edo period

→ Sharing the thoughts of modern craftsmen

→ Emphasize the importance of passing on technology to the next generation


[Factor 3: Designing a space that looks good on social media]

→ Photo corner in a traditional Japanese room

→ Exhibits combined with seasonal flowers

→ Collaboration project with kimono rental

→ 5% discount on Instagram posts


💡 Special Strategy: Cultural Experience Package


"Edo Culture Experience Set" (3,500 yen):

→ 3 Hanging Hina Doll Parts

→ Craft experience (15 minutes)

→ Cultural explanation by artisans

→ Commemorative photo service

→ Special paulownia wood box packaging


The purchase rate for this set product was 89% .



[Success Story 3: Kyogado inside Kyoto Station]



📊 Basic Stats

→ Location: Inside the Shinkansen ticket gates at Kyoto Station

→ Sales floor area: 8㎡

→ Annual sales: 11.8 million yen

→ Hanging doll parts sales ratio: 78%

→ Average customer spending: 3,250 yen

→ Main customers: domestic tourists (45%) and foreigners (55%)


🎯 Success Factor Analysis


[Factor 1: Specialization in luxury routes]

→ Only items with an average price of 800 yen or more are sold

→ Hand-signed by the craftsman

→ Priority sales of limited production items

→ Standardization of premium packaging


[Factor 2: Optimization for Shinkansen passengers]

→ Promoting purchases during the limited time before boarding

→ Psychological appeal of "your last memory of Kyoto"

→ Packaging designed to be opened on board a Shinkansen train

→ Display suggestions for when you get home


[Factor 3: Maximizing seasonality]

→ Product development linked to the four seasons of Kyoto

→ Tie-up with annual events at temples and shrines

→ Special menu for school trip students

→ "Kyoto Exclusive" series for foreigners


💡 Special Strategy: How to Utilize Shinkansen Time


"Choose your Kyoto set in 3 minutes":

→ 3 pre-selected patterns

→ By purpose (love, work, health)

→ Instant packaging system

→ Includes instructions to read in the car


The average selection time was reduced to 2 minutes and 45 seconds , improving turnover.



[Lessons learned from failure cases]



🚫 Failure Case 1: The Pitfalls of the "Super Cheap Strategy"


【situation】

→ Super cheap sale at 200 yen each to compete with rival stores

→ Customer numbers increased, but profitability deteriorated

→ Decline in product value perception

→ Withdraw after 6 months


[Cause of failure]

→ War of attrition due to price competition

→ Damage to brand value

→ Difficulty in securing profit margins

→ Lack of continuity


[Lessons learned]

The importance of competing on value , not price



🚫 Failure Case 2: Confusion due to "Too Many Product Varieties"


【situation】

→ 150 types of parts available at once

→ It takes too long for customers to make a choice

→ Inventory management becomes more complicated

→ Staff product knowledge is not keeping up


[Cause of failure]

→ Purchase inhibition due to the "paradox of choice"

→ Increased complexity of operations

→ Increased education costs

→ Increased inventory risk


[Lessons learned]

It is best to have an appropriate number of products (30-50 types)



🚫 Failure Case 3: Cultural Gap in "Explanation for Japanese People"


【situation】

→ Detailed explanation of Japanese cultural background

→ Content that is difficult for foreigners to understand

→ Decline in purchasing desire

→ Shorten stay time


[Cause of failure]

→ Misidentification of target customers

→ Lack of consideration for cultural background

→ Explanation content is not optimized


[Lessons learned]

Proposing value from a foreigner's perspective is essential



[Analysis of common factors in success]



✅ Maximize the use of location characteristics

→ A strategy that makes use of the unique characteristics of the location

→ Service design tailored to customer time constraints

→ Harmony with the surrounding environment and creation of synergy


✅ Clarifying target customers

→ Thorough analysis of major customer segments

→ Product lineup tailored to customer needs

→ Setting an appropriate price range


✅ Creating differentiated value

→ A special experience you won't find anywhere else

→ Creating a sense of exclusivity and rarity

→ Effective transmission of cultural values


✅ Optimize operations

→ Efficient customer service and sales flow

→ Improve staff expertise

→ Continuous improvement cycle



[Guidelines for achieving high profits]


🎯 Phase 1: Building the foundation (1-3 months)

→ Location analysis and customer demographics

→ Determine the appropriate product mix

→ Establish basic operations


🎯 Phase 2: Differentiation (3-6 months)

→ Creating and promoting unique value

→ Improved customer experience

→ Building a system for word-of-mouth and referrals


🎯 Phase 3: Optimization (6 months to 1 year)

→ Continuous improvement through data analysis

→ Improved profitability

→ Establish a sustainable growth system


Based on these success stories and lessons learned,

Build the best strategy for your store

Let's achieve consistent success .

Hanging Ornament Market Forecast 2025-2030 Business Model

Cross-border e-commerce, AI utilization, and profitability strategies to accommodate the increase in foreign visitors to Japan

With an eye on next-generation technologies and global market expansion

A complete roadmap for building a sustainable business growth model

"How will the hanging doll parts market change in the future?"


We will provide market forecasts and response strategies to answer this important question.

Comprehensive analysis of government statistics, industry data, and technology trends

We will fully design a reliable growth strategy through to 2030 .



[Prediction of market environment changes from 2025 to 2030]



📈 Dramatic increase in the number of foreign visitors to Japan


[Government goals and feasibility]

→ 2025: 32 million people (1.4 times the current number)

→ 2027: 40 million (1.7 times the current number)

→ 2030: 50 million (2.1 times the current population)


[Increasing trends by region]

→ Southeast Asia: 15% annual growth

→ Europe: 12% annual growth

→ North America: 8% annual growth

→ Middle East and Africa: 20% annual growth rate (emerging markets)


Due to this increase in visitors to Japan, the hanging doll parts market

Growth is expected to be between 18 and 25 percent per year .



🌐 Deepening global cultural exchange


[Increasing cultural interest]

→ Demand shift towards "experience-based tourism"

→ Increasing desire for "authentic Japan"

→ Accelerating the spread of cultural information through social media

→ The global "Japan boom" continues


The interest in Japanese culture among Gen Z and millennials in particular is

This is more than three times the previous level.



🚀 Expanding sales opportunities through technological innovation


[Potential uses of AI and VR technology]

→ Providing a virtual production experience

→ Fully automated multilingual support using AI translation

→ Recommendations tailored to your personal preferences

→ AR-based product explanations and displays



[2025-2027: Expansion Strategy]



🎯 Full-scale entry into the cross-border e-commerce market


[Selection of priority markets]


❶ North American market (top priority)

→ Market size: Approximately 18 billion yen

→ Growth rate: 15% per year

→ Major platforms: Amazon, Etsy

→ Key products: Daruma, Maneki-neko, Crane


❷European market (second priority)

→ Market size: Approximately 12 billion yen

→ Growth rate: 12% per year

→ Major platforms: Amazon Europe, eBay

→ Key products: camellia, butterfly, cherry blossom


❸ Southeast Asian market (growth stocks)

→ Market size: Approximately 8 billion yen

→ Growth rate: 25% per year

→ Major platforms: Shopee, Lazada

→ Key products: Maneki-neko (beckoning cat), Mount Fuji-shaped, carp streamers



💻 Digitalization Strategy


[Essential digital tools]


❶ Multilingual EC site construction

→ Supports 12 languages ​​(English, Chinese, Korean, French, German, Spanish, Italian, Russian, Thai, Indonesian, Vietnamese, Arabic)

→ Full support for local payment methods

→ Compliance with the laws, regulations and tax systems of each country

→ Partnership with local delivery partners


❷ AI-based customer support

→ 24-hour multilingual chatbot

→ Product recommendation AI

→ Inventory management and demand forecasting AI

→ Price optimization AI


❸ VR/AR experience system

→ Virtual workshop tour

→ AR product try-on and placement simulation

→ VR production experience workshop

→ 3D hologram product description



[2027-2030: Maturity Strategy]



🏭 Innovation in manufacturing and supply systems


[Shift to sustainable manufacturing]


→ 100% eco-friendly materials used

→ Carbon neutral manufacturing process

→ Recycle and upcycle compatible

→ Digital inheritance system for craftsmanship


Through these efforts,

Established value as an "ethical product" in the European and American markets .



🤖 Utilizing AI and robotics technology


[Next-generation manufacturing system]


❶ AI design support system

→ Learn customer preferences and cultural background

→ Create your own custom design

→ Automatic calculation of production difficulty and cost

→ Quality prediction and optimization proposals


❷ Introduction of collaborative robots

→ Robots learn craftsmanship

→ Automate repetitive tasks

→ Stabilizing and improving quality

→ Craftsmen focus on creation and design


❸Blockchain Quality Assurance

→ Complete record of creator and production date

→ Complete counterfeit prevention measures

→ Ensuring transparency of quality and value

→ Maintaining value in the second-hand market



[Emerging market development strategy]



🌍 Entering the African and Middle Eastern markets


[Market characteristics analysis]


❶Middle East market

→ Luxury-oriented and brand-focused

→ Demand for special editions using gold and silver

→ Gift-giving culture for family and relatives

→ Product development that combines Islamic culture


❷African Market

→ Demand for colorful designs

→ Respect for handcrafted craftsmanship

→ Sharing culture in the community

→ Use as a tool for educational and cultural exchange



🚀 Expansion into the space and metaverse markets


[Next-generation market potential]


❶Sales in the Metaverse

→ Opening a virtual workshop

→ Digital Hanging Hina Doll NFT sales

→Avatar accessories available

→ Hosting virtual events and festivals


❷ Integration with space-related technologies

→ New ways to decorate in a zero-gravity environment

→ Special commemorative gift for astronauts

→ Cultural exchange on the International Space Station

→ Special products for space tourists



[Designing a sustainable growth model]



📊 Revenue Diversification Strategy


[Establishing seven revenue streams]


❶ Product sales revenue (core: 50%)

→ Conventional parts sales

→ Customized products

→ Limited/special products


❷ Experience and education revenue (20%)

→ Crafting experience workshop

→ Online courses

→ Cultural and Educational Programs


❸Licensing revenue (10%)

→ Design and technology licensing

→ Collaboration with overseas manufacturing partners

→ Brand license


❹ Digital content revenue (8%)

→ NFT and digital art sales

→ In-app/game purchases

→ VR content sales


5. Subscription revenue (5%)

→ Monthly parts delivery service

→ Seasonal subscriptions

→ Premium Membership Service


❻ Consulting revenue (4%)

→ Sales strategy guidance for other companies

→ Providing store management know-how

→ Market entry support


❼ Investment and financial income (3%)

→ Investing in related businesses

→ Craftsman Development Fund Management

→ Cultural Preservation Project



[Risk management and countermeasures]



⚠️ Anticipated risks and countermeasures


[Economic and political risks]

→ Countermeasures against exchange rate fluctuations: Diversification into multiple currencies

→ Countermeasures against trade friction: Local production system

→ Countermeasures against economic downturn: Diversifying price ranges


[Technology/competitive risks]

→ Technological innovation response: Continuous R&D investment

→ Countermeasures against counterfeit goods: Strengthening intellectual property rights

→ New entrant countermeasures: Strengthening differentiated value


[Cultural and social risks]

→ Countering cultural misunderstandings: Collaborating with local partners

→ Generational change countermeasures: Product development for younger generations

→ Environmental issues: Sustainable management



[Setting goals for 2030]


🎯Market Share Target

→ Domestic hanging doll parts market: 30%

→ Market for foreign visitors to Japan: 25%

→ Cross-border EC market: 15%


🎯Business scale target

→ Annual sales: 10 billion yen

→ Number of employees: 500

→ Overseas bases: 15 countries


🎯Social Contribution Goals

→ Craftsman training: 1,000 people in total

→ Cultural inheritance: Complete digital preservation of technology

→ International exchange: Sales in 100 countries


This comprehensive strategy will:

The Hanging Doll Parts Business will achieve sustainable growth ,

This will help to spread Japanese culture around the world .