Why Japanese Chirimen Goods Are Selling So Hot with Inbound Tourists - Now's the Time to Stock Up! Ranking of Best-Selling Products that Foreign Tourists Are Crazy About and Want to Wear or Give as Gifts
Are you having troublesourcing Japanese goods for inbound tourists ?
In this article,we will take a closer look at the appeal of Japanese crepe goodsand a successful purchasing strategy .
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Why Tsurushi Hina members are attracting attention
~Market trends and key points for selecting products~ 2. Japanese-made goods for inbound tourists are rapidly gaining popularity -
Shopping behavior of foreigners is changing
~The effects of the weak yen and changes in purchasing psychology~ 3. Japanese crepe goods chosen as everyday wearable items -
~The effect of social media and the mechanism of word-of-mouth diffusion~ 4. Analysis of shopping patterns of foreign tourists -
The conditions for Japanese souvenirs to be chosen
~Purchase decision consideration and goal analysis~ 5. Strategy for combining Japanese goods with weapons and geisha dolls -
Sales increase due to popularity of Japanese products
~Increase in average customer spending through synergistic effects~ 6. Dramatic improvement in price competitiveness of inbound products due to weak yen
Foreigners' shopping budgets expand
~Price strategy that takes advantage of the advantages~ 7. Promoting demand for daily necessities and repeat purchases by tourists -
Purchasing strategies and rankings of Japanese goods members
~The secret to ensuring continuous sales~ 8. Minimizing inventory risk for Japanese goods -
Points to consider when selecting Tsurushi Hina doll members and some product management
~Safe purchasing methods and gradual expansion~ 9. How to identify products -
Displaying and selling Japanese goods for foreign tourists - Techniques
Effective display and customer service techniques ~ 10. Start purchasing Japanese crepe goods right away -
A roadmap for successful inbound souvenir products
~Practical Start Guide~
Is your store in a similar situation?
- The purchased products remain unsold and are sitting in the warehouse.
- Even when customers come, they say, "This doesn't have what I want," and leave.
- There are many similar products to those sold in nearby stores, making it difficult to differentiate
- Even though the number of foreign tourists is increasing, our store is the only one they just pass by.
- All the products have low profit margins, so even if they sell, there is no profit.
If any of these are not true, read on.
1. Ranking of Japanese goods popular with foreign tourists - Why Tsurushi Hina members are attracting attention
1st place: Wearable accessories (hair accessories, brooches, straps)
2nd place: Hanging Hina Dolls members and Chirimen crafts
3rd place: Japanese accessories that can be used as everyday items
Why Japanese crepe goods now?
The reason is simple: foreigners really want it.
Just yesterday, a shop owner said:
"A Chinese woman's eyes lit up when she saw the crepe hair accessories and asked me, 'Can I only buy these in Japan?'"
I bought three on the spot and said, 'I'll get one for my friend too,' and came back the next day."
This is no coincidence.
Hanging Hina dollsare a desirable piece of interior decorfor foreigners all year round.
2. Japanese-made goods for inbound tourists are becoming increasingly popular - Shopping behavior of foreigners is changing
Dramatic increase in purchasing power due to weak yen
Determination to seek authenticity
Word of mouth spread through social media
What foreign tourists are looking for:
- Something that gives you a real feel of Japan
- Something you can wear and take photos of
- Something you can brag about to your friends when you get back home
- Lightweight and easy to carry
Chirimen Japanese goods satisfy all four of these criteria.
Still, I understand your concerns about whether it will actually sell.
What is the current situation and what is the risk?
A) Continuing to sell the same products will lead to a gradual decline in profits.
B) Try small quantities of products that foreigners really want.
3. Japanese crepe goods chosen as everyday wearable items - Souvenir demand and practical appeal
Combining practicality and decorativeness
Promotional value through photogenic effects
Satisfaction with continued use after returning home
Do you know the current behavior patterns of foreign tourists?
- Wearing something unusual in Japan
- Take a photo and post it on social media
- My friends ask me, "Where did you buy that?"
- My friends also look for the same restaurant when they come to Japan.
This is the true power of Japanese crepe goods.
Hair ornaments, brooches, obi ornaments...wearable crepe productsare products that customers promote themselves .
4. Analysis of Shopping Patterns of Foreign Tourists - The Conditions for Japanese Souvenirs to be Selected
A trend towards portability
Interest in products with a story
Analysis of the reduction of girls' promotion
Foreigners have clear criteria for choosing souvenirs:
- Authenticity- Welcome to "Made in Japan"
- Easy to carry- compact and lightweight
- Easy to explain- A story that tells the story of Japanese culture
5. Strategy for combining hanging dolls with weapons and geisha dolls - Increased sales due to the popularity of Japanese-made products
Increase in customers through synergistic effects
A unified sales floor creates a specialty store effect
Product development that appeals to both men and women
"We already sell samurai merchandise and geisha dolls."
That's perfect.
Simply adding some Japanese crepe goods will instantly brighten up your sales floor.
The power of the combination:
- Men are interested in weapons, and women are attracted to crepe → Couples spend more time in the store
- Increase customer limit with "Buy as a set and get a discount"
- The entire store looks like an authentic Japanese goods store
6. The weak yen has dramatically improved the price competitiveness of inbound products - foreigners' shopping budgets have expanded
Price benefits from skate rate fluctuations
Increased sales opportunities for high-priced items
Opportunity to differentiate from restaurants
Currently, 1 dollar = 150 yen.
For foreigners, Japanese products are extremely cheap.
Previously, crepe products that cost 5,000 yen were considered "expensive," but now they are considered "cheap!"
However, this weak yen will not last forever. Nowis your chance.
7. Promoting Demand for Daily Goods and Repeat Purchases by Tourists - Purchasing Strategies and Rankings of Japanese Goods Members
Product selection with emphasis on practicality
Thinking about creating repeat customers
A year-round sales system, regardless of the season
Do you know the hidden charms of the Tsurushi Hina members?
"Tsurushi Hina dolls are only displayed during Hinamatsuri season, right?"
Don't you think so?
It's really different.
case:
- Becoming a hot topic as a "traditional Japanese"
- Display it in your living room and tell your guests about Japan.
- It looks great in photos and attracts attention on social media.
8. Minimizing inventory risk for Japanese goods - Key points for selecting Tsurushi Hina doll members and comparative product management
The benefits of small-lot purchasing
Product characteristics that allow for long-term storage
Safe business expansion through gradual expansion
"But if it still doesn't sell..."
it's okay.
Japanese crepe goods:
- Small and space-saving→ Does not take up space in the warehouse
- Does not rot or break→ Can be stored for a long time
- Sold regardless of the season→ No need to sell for the time being
- You can start with a small amount→ You can add more as you go
Start with about 10 units and see how they sell.
If this happens, I'm worried about the consequences if I fail.
9. How to Select the Right Product - Display and Sales Techniques for Japanese-Made Goods for Foreign Tourists
Effective display methods
Key points for serving foreign customers
Creating a sales floor that stimulates purchasing psychology
Nowadays, all the stores sell similar products.
Foreign tourists also think that it's the same no matter where you buy it.
However, if you put authentic Japanese crepe goods in the space:
- The feeling of exclusivity that "you can only buy it at that store"
- The value of "genuine Japaneseness"
- Differentiation that makes customers want to come back
Your store will be included in the tourist route.
10. Start purchasing Japanese crepe goods now - A roadmap for success in souvenir goods for the Bow Wind
Phased implementation of the plan
How to set success metrics
Strategies for continued growth
Three reasons to act now:
- Number of foreign tourists is at an all-time high→ There is definitely a need
- A weak yen increases purchasing power→ High-priced products can be sold
- There are still few restaurants where I eat→ First mover advantage
"Let's see how it goes..."
"After gathering a bit more information..."
In the meantime, what if your local store starts first?
Foreign tourists tend to find stores that are a little out of the way and frequent them.
It's better to take action now than later.
That is the true value of purchasing these crepe Japanese goods.
Start small and grow big - that's the secret to success.
