[2025 Latest] Beauty that keeps you radiant even during pregnancy

Fashion Complete Guide

Supervised by an obstetrician-gynecologist and beauty professional

[Obstetrician-Gynecologist's Urgent Confession] Beauty during pregnancy

Five things you should never do

"I can't believe that was dangerous too..."

Bad things that many pregnant women do without realizing it

I have been treating pregnant women at a general hospital in Tokyo for over 20 years.

Obstetrician-gynecologist Tanaka warns:

"In fact, among the beauty practices that you may be casually doing during pregnancy,


There are things lurking that could affect the fetus."

While examining over 100 pregnant women every month,

What doctors are most concerned about is

Cases where people "continue to engage in dangerous behavior without realizing it."

So, what specific actions are dangerous?

Including actual cases experienced by obstetricians and gynecologists,

Here are five things you should absolutely avoid .

No. 1: High-temperature saunas and hot stone baths (dangerous throughout pregnancy)

Why is it dangerous?


A body temperature above 38°C increases the risk of neural tube defects in the fetus.

Scientific evidence:

According to a study by the American College of Obstetricians and Gynecologists:

High body temperature during early pregnancy has been found to increase the risk of congenital abnormalities by 2.1 times.

Pregnant women's experiences:


"I went to a hot stone bath before I realized I was pregnant.

I found out later and it made me anxious..."

(28 years old, 7 weeks pregnant)

Safe alternatives:


• Take a lukewarm bath (below 38°C) for no more than 15 minutes

• Relax with a foot bath

• Prenatal yoga promotes blood circulation

No-no #2: Using commercially available self-coloring products (especially during early pregnancy)

Why is it dangerous?


Commercially available hair dyes are harsh and harsh on the sensitive skin of pregnant women.

Dermatologist testimonials:


"I did my own coloring during pregnancy,

More than 50 people a year come to the clinic with severe rashes."

Actual examples of damage:


• Scalp inflammation and itching (incidence: three times higher than before pregnancy)

• Allergic reactions (which can become severe)

• Limited treatment leads to delayed recovery

Safe way:

Tell the hairdresser that you are pregnant,

Use a hypoallergenic coloring agent.

No. 3: Continuous use of cosmetics containing retinol

Why is it dangerous?


Retinol (a vitamin A derivative)

May increase the risk of fetal malformations.

Medical data:


Taking large amounts of retinol during early pregnancy can

Research results show that the risk of congenital abnormalities increases 4.8 times.

Examples of products to be wary of:


• Anti-aging serum

• Acne medication

• Some foundations

• Foreign skin care products

How to tell:

Ingredients display

"Retinol," "tretinoin," and "retinyl palmitate"

check.

No. 4: Taking powerful diet supplements

Why is it dangerous?


This can lead to a lack of nutrients needed for fetal growth, increasing the risk of having a low birth weight baby.

Obstetrician-Gynecologist Warning:


"I'm afraid of gaining weight during pregnancy,"

As a result of continuing to take dietary supplements,

There have been cases where babies have been born weighing 2,200g."

Examples of dangerous ingredients:


• Caffeine (large doses)

• Senna (laxative effect)

• Garcinia (fat burning)

• Forskolin (metabolism promoting system)

Proper weight management:

Consult your doctor and follow a balanced diet.

No. 5: Wearing tight clothing for long periods of time

Why is it dangerous?


This can reduce blood flow and affect the oxygen supply to the fetus.

Specific examples of what not to do:


• Tight skinny pants (especially around the waist)

• Wearing shapewear for extended periods (more than 6 hours)

• High heels (over 3cm)

• Tight, body-conscious clothing

Pregnant women's experiences:


"If you continue to wear tight jeans during the first trimester,

I often have abdominal distension..."

(26 years old, 12 weeks pregnant)

Comfortable options:


• Stretchable maternity clothing

• Low heels or flats

• Loose-fitting one-piece dress

🔥 Urgent message from a specialist

"These prohibited acts,

In fact, 70% of patients say they "didn't know."


But with knowledge, these are all things that can be prevented 100%."

The important thing is not to be afraid, but to have the right knowledge .

In the next section,

Regarding "what should I actually do?"

I will talk about my own experiences as a cosmetic surgeon.

[Real Experience of a Cosmetic Surgeon] New Facts About Skin Care During Pregnancy

The latest theory that overturns the "moisturizing only" myth

I realized this when I was pregnant for the first time in 15 years.

"The common sense of skin care has completely changed."

As a cosmetic surgeon, I have treated many patients.

Dr. Eri Uehara (Director of THE ONE).

Now that she has experienced her first pregnancy in 15 years, she describes her surprise:

"My skincare routine was fine during my last pregnancy.

This time it didn't suit my skin at all.


Moreover, I have been telling my patients that moisturizing alone is enough.

I realized that my understanding was naive."

As a doctor and as a pregnant woman,

What new truths emerge from both perspectives ?

With expertise as a cosmetic surgeon,

Based on the real experience of being pregnant

I will teach you a revolutionary skin care theory .

5 dramatic, invisible changes that occur to your skin during pregnancy

Change 1: Sebum secretion increases 2.3 times more than normal

The influence of progesterone

Sebum secretion in the T-zone increased to 230% of pre-pregnancy levels.

Change 2: Melanin-producing enzymes are activated by 40%

Due to increased tyrosinase activity,

Age spots and freckles are 1.4 times more likely to appear than usual.

Change 3: Skin barrier function decreases by 30%

Due to a decrease in ceramide synthesis ability,

Resistance to external stimuli is greatly reduced.

Change 4: Blood flow increases by 50%, making inflammation more likely

Due to the expansion of capillaries,

prone to redness and inflammation.

Change 5: Collagen synthesis rhythm becomes irregular

Due to hormonal fluctuations,

The skin's repair function becomes unstable.

💥2024 Latest Research Completely Refuting the Theory That "Moisturizing Is Enough"

Conventional wisdom:

"Moisturizing and sunscreen are all you need during pregnancy."

However, a study by the International Academy of Dermatology published in September 2024 stated:

A shocking fact was revealed.

Key findings:

• Moisturizing only care: Postpartum skin ages an average of 3.2 years.

• Appropriate proactive care: Postpartum skin age remains almost the same as before pregnancy

• Care during pregnancy determines skin quality 15 years after giving birth

Dr. Uehara's comment:

"Looking at the results of this study,

I completely rethought my treatment plan.


"You need to be strategic about your skincare during pregnancy."

✨ "Revolutionary 3-step care during pregnancy" practiced by a cosmetic surgeon

Step 1: Scientific Cleansing Method (Morning and Night)

From the traditional "gentle wash"

Shift to "efficient washing."

How to do it:

1. Pre-wash with lukewarm water (34 degrees) for 30 seconds.

2. Create dense foam with an amino acid-based detergent using a foaming net

3. Wash the T-zone, then the U-zone for 30 seconds each.

4. Rinse with lukewarm water (32°C) at least 15 times.

5. Press with a clean towel to remove moisture

Dr. Uehara's real-life experience:

"Since changing to this cleaning method,

My pregnancy acne has decreased by 90%."

Step 2: Gradual Moisture System

It completely overturns the concept of "just moisturizing"

A step-by-step, evidence-based approach .

Stage 1: Hydration (within 1 minute after washing your face)

• Warm the lotion containing hyaluronic acid in your palms.

• Apply in three separate layers

• Wait 30 seconds for each to penetrate

Stage 2: Nutritional supplementation (within 2 minutes after applying lotion)

• Serum containing ceramide and niacinamide

• Apply from the center of the face outwards

• Gently apply with your ring finger around the delicate eye area.

Stage 3: Formation of a protective barrier (within 1 minute after applying serum)

• Squalane + shea butter cream

• Forms a thin protective film on the skin surface

• Apply a generous amount before going to bed to use as a night pack.

Step 3: Strategic UV Protection

During pregnancy, melanin production increases by 40%,

You need to take three times the usual amount of UV protection .

Perfect UV Protection:

Morning: SPF50+/PA++++ sunscreen

• Daytime: Layer on powder foundation with SPF 30

• Evening: SPF 25 makeup touch-up spray

• 365 days a year: Essential even on cloudy days and indoors

⚠️ Surprising ingredients that are actually OK to use during pregnancy

Usable cosmetic ingredients (doctor-approved):

Vitamin C derivatives

• Whitening effect and collagen production promotion

• Safety confirmed during pregnancy

• Recommended concentration: 5-10%

Niacinamide (Vitamin B3)

• Regulates sebum secretion and tightens pores

• Anti-inflammatory effects

• Recommended concentration: 3-5%

Azelaic acid (low concentration)

• Acne treatment and whitening effects

• Can be used during pregnancy

• Recommended concentration: 10% or less

📊 Proven Data: Incredible Results in 3 Months

Dr. Uehara's self-experiment results:

Skin measurement data at 7 months pregnant:

• Skin moisture content: 105% of pre-pregnancy levels (generally drops to 80%)

• Sebum volume: Maintained within the appropriate range (typically increased by 200%)

• Visible pores: 40% improvement rate

• Dark spots: Maintain the same level as before pregnancy

Results of patient guidance (survey of 50 patients):

• Success rate in preventing stretch marks: 92%

• Postpartum skin satisfaction: 89% say it's "better than before pregnancy"

• Continuance rate: 94% continue the same care after giving birth

🎯 The truth about investing in skin care during pregnancy that makes a huge difference after giving birth

"The nine months of pregnancy is the biggest investment you can make in your skin."

As a cosmetic surgeon, I have examined over 500 postpartum women and my conclusion is:

Differences in care during pregnancy and five years after birth:

• Appropriate care group: Apparent age - 2 years

• Moisturizing only group: Appearance age +4 years

• Difference: 6 years difference in apparent age

Economic impact:

• Investment amount during pregnancy: 30,000 yen per month x 9 months = 270,000 yen

• Reduction in postpartum cosmetic medical expenses: Average annual cost of 150,000 yen x 10 years = 1.5 million yen

• Actual profit: positive effect of 1.23 million yen

In the next section, we will be more specific.

Regarding "Which cosmetic ingredients should you avoid?"

A professional in ingredient analysis will reveal the results of 20 years of research.

[Ingredient analysis professionals reveal] Foods to avoid during pregnancy

Cosmetic ingredients

Complete Blacklist

"Wait, this popular ingredient was dangerous too?"

Shocking facts revealed by 20 years of research

With over 20 years of experience analyzing cosmetic ingredients,

Dr. Mika Yamada (Japan Cosmetic Ingredients Research Institute), PhD in Pharmacology.

To date, we have tested over 2,000 types of cosmetic ingredients.

Based on my experience in analysis, I offer this warning:

"Popular products from major manufacturers,

They usually contain ingredients that are not suitable for use during pregnancy.


Moreover, there are pregnant women who continue to use it without knowing it.

It's surprisingly common."

In fact, Professor Yamada

More than 50 inquiries per month regarding "cosmetic ingredients during pregnancy"

We have received inquiries.

So, which ingredients specifically should you avoid?

The results of 20 years of research have been compiled.

A complete list of risk levels based on scientific evidence

This is the first time it has been released.

🚨 Highest risk level: Ingredients that should be avoided at all costs

1. Retinols (Vitamin A derivatives) - High risk of birth defects

Dangerous ingredients (must memorize):

• Retinol

• Retinyl Palmitate

• Tretinoin

• Retinyl Acetate

• Retinoic Acid

Scientific evidence:

A study by the FDA (U.S. Food and Drug Administration) found that

Retinol use during early pregnancy

The risk of congenital abnormalities increased 3.8 times .

Commonly used products:

• Luxury anti-aging serum

(SK-II, POLA, some Shiseido brands)

• Acne medication (such as Differin Gel)

• Foreign-made skin care products

(The Ordinary, Paula's Choice, etc.)

• Some BB creams and foundations

2. Hydroquinone - Skin Absorption Risk

Why the most dangerous?

It is a powerful whitening ingredient

It can be absorbed into the bloodstream through the skin and cross the placenta

It has been pointed out.

Example of compounded product:

• Whitening creams (Ampoule, B.Glen, etc.)

• Dermatological prescription medications

• Korean whitening cosmetics

Alternative ingredients:

During pregnancy, take "Arbutin" and "Vitamin C Derivatives"

please select.

3. Salicylic Acid (BHA) – Risk of Fetal Growth Retardation

Risk details:

It has the same ingredients as aspirin,

Use in late pregnancy increases the risk of premature closure of the fetal ductus arteriosus.

Commonly found in:

• Peeling cosmetics (Obagi, DUO, etc.)

• Acne care products (Proactiv, NOV, etc.)

• Exfoliating serum

⚠️ High risk: Ingredients that should be carefully avoided

4. Essential oils (uterine contraction system)

Oils to avoid at all costs:

• Rosemary (reported risk of miscarriage)

• Eucalyptus (uterine contraction)

• Peppermint (menstrual stimulation)

• Cinnamon (promotes excessive blood circulation)

• Clary sage (hormonal effects)

• Sage (estrogenic)

Example of compounded product:

• Organic cosmetics

• Aromatic skin care

• Natural brand products

5. Phthalates - Endocrine Disruptors

Hazardous ingredients:

• Dibutyl phthalate (DBP)

• Diethyl phthalate (DEP)

• Diethylhexyl phthalate (DEHP)

Health effects:

Hormonal imbalance,

There are concerns about the impact on fetal reproductive development.

Commonly found in:

• Nail polish

• Perfumes and Fragrances

• Hairspray and styling products

💡 Risk level: Medium. Use with caution.

6. Parabens – Hormonal Effects

Ingredient name:

• Methylparaben

• Propylparaben

• Butylparaben

• Ethylparaben

Latest research results:

In a 2023 study,

A link has been found between paraben exposure during pregnancy and children's attention span.

7. Toluene – Effects on the nervous system

Main compounded products:

• Nail color

• Nail polish remover

• Some hair colors

Alternative:

Select products that are labeled "toluene-free."

✅ Highly safe ingredients (recommended during pregnancy)

Moisturizing/restoring ingredients (active use OK):

• Hyaluronic acid (regardless of molecular weight)

• Ceramides (all types)

• Squalane (both plant and animal-based)

• Glycerin (no concentration restrictions)

• Shea butter and jojoba oil

• Collagen and elastin

Beauty ingredients (recommended to use in appropriate amounts):

• Vitamin C derivatives (all types, up to 10%)

• Niacinamide (up to 5%)

• Arbutin (up to 2%)

• Tranexamic acid (up to 3%)

• Amino acids (no restrictions)

Plant extract (safety confirmed):

• Aloe vera

• Chamomile

• Green tea extract

• Rice bran

• Oatmeal

🔍 A practical 3-step method for checking ingredients

Step 1: Master how to read ingredient labels

Cosmetic ingredients are listed in order of the amount used .

Risk assessment rules:

• Hazardous ingredients in the top three ingredients → Discontinue use

• Dangerous ingredients in places 4-10 → Use with caution

• Dangerous ingredients ranked 11th and below → Generally safe

Step 2: Instant check with the smartphone app

Recommended ingredient checking apps:

• "Cosmetic Ingredient Checker" (free, Japanese)

• "YUKA" (free, multilingual)

• "Think Dirty" (English/overseas products strong)

How to use:

Simply scan the product's barcode

Instantly determine safety during pregnancy.

Step 3: Consult with an expert

If you are unsure of your decision, please contact:

• Your obstetrician/gynecologist (first priority)

• Dermatologist

• Pharmacist (drugstore, etc.)

• Customer service center for cosmetics manufacturers

📊 Shocking! Survey of 800 experienced moms on their "ingredients"

Survey results (conducted in August 2024):

Checking cosmetic ingredients during pregnancy:

• Not at all concerned: 45%

• I was vaguely concerned: 32%

• I checked it carefully: 23%

Actual use of dangerous ingredients:

• Continued use of retinol: 38%

• Continued use of hydroquinone: 15%

• Continued use of essential oils: 52%

Regret ranking:

1st place: "I should have checked the ingredients" (72%)

2nd place: "I wish I'd known about it sooner" (68%)

3rd place: "Many skin problems after giving birth" (41%)

💎 Final warning from ingredient analysis professionals

"Not knowing is the biggest risk."

After 20 years and 2000 different ingredients analyzed, we have concluded:

With the right ingredients:

• 90% reduction in anxiety about the fetus

• Enjoy skin care with peace of mind

• Developing care habits that can be continued after giving birth

• Avoid unnecessary cosmetic purchases

Message from Dr. Yamada:

"Print this complete list,

We recommend bringing it to the cosmetics counter.


Make smart choices while you're pregnant."

In the next section,

Regarding "hair care at the beauty salon"

We will explain in detail the honest opinions of active hairdressers and safe treatment methods.

[Hairdresser's first confession] The truth about hair coloring and perms during pregnancy

The real answer to "How long is OK?"

"Now is the time to tell you the truth that I couldn't tell you before."

The truth revealed from 20 years of experience as a hairdresser

Masato Sato (35 years old) is a hairdresser who runs a popular salon in Tokyo.

From my experience of caring for over 500 pregnant women ,

Let's start with this:

"To be honest, I don't know about hair color during pregnancy.

There are differing opinions among hairdressers.


But in front of the customer, I say "It's okay"...

That's the reality of the industry."

Pregnant women are most concerned

The question is, "How long is it okay to keep coloring and perming my hair?"

My true feelings as a hairdresser,

Truly safe criteria based on medical evidence

This is the first time it has been released.

🔥 Urgently exposing the "hidden truth" of the beauty industry

Truth 1: 70% of hairdressers feel anxious when performing their treatments

According to an internal survey by the Hairdressers Association (2024):

• 71% feel uneasy about performing treatments on pregnant women

• No clear criteria for judgment: 84%

• Feeling that medical knowledge is lacking: 92%

Testimony from hairdresser Sato:

"Honestly, we are 'hair professionals', not 'pregnancy professionals'.

But customers come to us looking for peace of mind...

I'm always conflicted."

Truth 2: The extremes of "No for the entire pregnancy" and "OK at any time"

The reality is that responses vary greatly depending on the salon:

• 38% of salons immediately refuse treatment upon discovery of pregnancy

• No particular restrictions: 45% of salons

• Require a doctor's permission: 17% of salons

Confused customers:

"At store A, they said, 'Absolutely not.'

Store B said, "There's no problem at all."

Which one is correct?' (29 years old, 14 weeks pregnant)

⚗️ Scientific verification: Data on hair colorant absorption in the body

Latest research results (announced at the International Society of Hair Science in 2024):

Chemical absorption rate through the scalp:

• Normal scalp: Absorption rate 0.8%

• Scalp during pregnancy: Absorption rate 2.3% (2.9 times increase)

• Injured scalp: Absorption rate 12.5% (15.6 times increase)

Changes in blood levels:

• 30 minutes after using the coloring agent: Blood concentration reaches its highest point

• Metabolism is slow during pregnancy and persists for 72 hours

• Possibility of placental passage: confirmed at low concentrations

An obstetrician-gynecologist's opinion:

"It's not completely safe, but

Under the right conditions, there's no need to worry too much."

(Dr. Tamura, Japan Society of Obstetrics and Gynecology)

📅 Hair Color and Perm Safety Guidelines for Each Stage of Pregnancy

[Very early pregnancy ~ 12 weeks] Most important organ formation period

Risk level: ★★★★★ (highest risk)

Recommendation: Avoid completely

• Hair color: Avoid it completely

• Perms: Avoid all perms, including straightening.

• Henna dye: Avoid even natural ingredients

reason:

This is the most sensitive period when the fetus's vital organs are being formed.

The effects of chemicals need to be minimized.

Alternative:

• Hair manicure (2cm away from the roots)

• Change your style with just a haircut

• Add some style with hair accessories

[13th to 27th week of pregnancy] Stable period

Risk level: ★★☆☆☆ (conditions accepted)

Recommendation: Careful application

• Hair color: Mild coloring is acceptable if used in part.

• Perm: Possible for a short period of time with a mild chemical.

• Frequency: Up to once every two months

Required conditions:

• Your health is stable.

• Have a doctor's permission

• Treatment by experienced beauticians

• Well-ventilated salon

• Allergy testing

Precautions during treatment:

• Treatment time is less than half of the usual time

• Frequent breaks (every 15 minutes)

• If you feel unwell, stop immediately.

[28 weeks pregnant to delivery] Late pregnancy and full term

Risk level: ★★★☆☆ (Caution required)

Recommendation: Avoid as much as possible

• Abdominal pressure due to staying in the same position for a long time

• Risk of sudden labor and water breaking

• Smell-related nausea

If absolutely necessary:

• Avoid after 36 weeks

• Must be accompanied by a chaperone

• Choose a salon close to a hospital

• Only short treatments are required

💡 A hairdresser shares tips on safe treatments for pregnant women

Tip 1: Coloring with a 3cm gap at the root

method:

Apply the colorant 3cm away from the scalp.

While completely avoiding skin contact,

Achieves a natural finish.

merit:

• No chemicals absorbed by the skin

• Eliminate purine state

• Can be safely continued into the third trimester

finish:

"Rather, it's a gradient effect.

It gives a modern look." (Sato, hairdresser)

Tip 2: The "nail polish x highlight" combination

procedure:

1. Tone up your entire look with hair manicure

2. Create a three-dimensional effect with foil work

3. Only treat the ends of the hair, without touching the roots at all

effect:

It is indistinguishable from colorants.

A natural and beautiful finish.

Safety:

The procedure can be safely performed throughout the entire pregnancy.

Tip 3: Low-irritation perm using "Air Wave"

Differences from conventional perms:

• Drug irritation: 60% less than conventional products

• Treatment time: 30 minutes shorter

• Smell: Almost odorless

Use during pregnancy:

Only when you are in good health during the stable period,

Treatment is possible with the doctor's permission.

🏥 "Safety Procedure Checklist" jointly developed by obstetricians and beauticians

Pre-treatment check items (all must be marked with a ✓):

Physical condition:

□ Morning sickness has subsided

□ No abnormalities in health

□ I got enough sleep the night before.

□ Visit after eating

□ I am hydrated.

Medical confirmation:

□ Treatment permission confirmed by doctor

□ No problems with pregnancy

□ Check for allergies

□ No abnormalities in past treatments

□ Medication status has been communicated

Salon environment:

□ Adequate ventilation facilities

□ Experienced staff

□ Emergency response system

□ Space for resting

□ Proximity to hospitals

Treatment details:

□ Use of mild medication

□ Shortening of treatment time

□ Minimize scalp contact

□ Regular health checks

□ Preparation for immediate cancellation

📊 Real data on successes and failures of hair care during pregnancy

Results of a follow-up survey of 300 experienced mothers:

Treatment group (180 people):

• Treatment only during the stable period: 89% satisfaction rate

• Overall treatment period: 45% satisfaction rate, 38% regret rate

• Low-irritation treatment: 2% problem rate

• Regular treatment: 15% trouble rate

Group that avoided treatment (120 people):

• Cosmetic satisfaction: 34%

• Mental stress: 67% answered "high"

• Postpartum beauty recovery: Average 8 months

• "I wanted more information": 91%

Most regretful moment:

1st place: Uninformed treatment during early pregnancy (42%)

2nd place: Excessive patience due to lack of information (35%)

3rd place: Poor salon selection (23%)

✨ Professional home care tips to keep your hair looking beautiful during pregnancy

How to make color last longer (extending the time between treatments):

1. Choosing a color-fade prevention shampoo

• Sulfate-free surfactants

• Amino acid-based cleansing ingredients

• Color-specific formula

Featured products:

• Milbon "Gemierfran"

• Shiseido "Adenovital"

• Napla "Caretect HB"

2. Intensive treatment twice a week

• Protein supplement type

• Contains hyaluronic acid

• Safe ingredients for pregnancy

3. Improved dryer technology

• Blow air from roots to ends

• Finish with cold air for a glossy finish

• Moderate distance (15cm or more)

🎯 Strategic Hair Plan for Postpartum

Smart preparations for postpartum changes in hair quality:

Changes in hair quality 3 months to 1 year after giving birth:

• Increased hair loss (three times the normal amount)

• Changes in hair quality (experienced by 85% of women)

• Change in curl (straight to wavy, etc.)

• Lack of volume

Measures to start during pregnancy:

• A cut style that is easy to manage even after giving birth

• Make scalp care a habit

• Preparing nutritional supplements

• Build relationships with trusted hairdressers

Advice from hairdresser Sato:

"Hair care during pregnancy is not just for now,

It's important to imagine and plan for your postpartum self."

In the next section,

Regarding "Smart Maternity Wear Purchasing Strategies"

We will explain based on the results of a survey of 1,000 experienced mothers.

[Testimonials from 1,000 experienced moms] A complete guide to the best time to buy maternity wear

Essentials list for each week of pregnancy

"I should have bought it sooner..." "I never used it..."

Learning about the best time to buy from the regrets of experienced moms

July 2024,

The study was conducted on 1,000 women who had experienced pregnancy and childbirth.

"Survey on actual maternity wear purchases."

The results revealed some surprising facts.

Shocking facts revealed in the survey:

• Wrong timing of purchase: 78%

• Made unnecessary purchases: 65%

• Missed out on buying something they needed: 43%

• Expenses more than double what they expected: 52%

A 30-year-old woman shares her experience:

"As soon as I found out I was pregnant, I bought a lot of maternity clothes.

But I actually only wore less than half of it...


On the other hand, the clothes I needed later in the year were out of stock.

I ended up making an emergency purchase of expensive clothes."

In this article,

A thorough analysis of the success and failure experiences of 1,000 experienced mothers.

"Buy what you really need at the best time and at the right price"

We'll teach you the perfect buying strategy.

📊 Shocking! Ranking of Maternity Wear Buying Mistakes by Experienced Moms

Top 5 mistakes:

1st place: "Impulsive purchases" during early pregnancy (86% failure rate)

Typical failure examples:

I bought five cute maternity dresses at 6 weeks pregnant.

→ Morning sickness caused me to go out less, so I ended up only wearing two outfits

Reason for failure:

• Unable to predict changes in body shape

• Does not consider the effects of morning sickness

• Does not account for seasonal changes

Average loss amount: 32,000 yen

2nd place: Expensive purchases based on the illusion that they can be worn after giving birth (71% failure rate)

Typical failure examples:

Purchased a luxury maternity suit worth 80,000 yen that can be used even after giving birth

→ Difficult to breastfeed, no return to shape, only worn once

Real-world data:

• Only 23% actually wear it after giving birth

• Full recovery: 35% (within 1 year)

• Convenience of breastfeeding: a top priority

3rd place: Mistake in size selection (68% failure rate)

Common mistakes:

• "Bigger is better" so I bought the large size.

→ It's too loose and awkward until the middle of pregnancy

• Putting it off, thinking, "I can still wear regular clothes"

→ My belly suddenly grew so I rushed to buy it, but there were few options and I had to compromise.

4th place: Purchasing without considering the season (failure rate 61%)

Failure example:

Purchase summer maternity clothes when you find out you're pregnant in the spring

→ Absolutely useless during the autumn and winter months

5th place: Neglecting breastfeeding function (59% failure rate)

Regretful voice:

"I loved it when I was pregnant, but

I couldn't breastfeed so I ended up buying everything again after giving birth..."

🎯 Must-Buy Essentials List for Each Week of Pregnancy

[4th to 8th week of pregnancy] Morning sickness treatment period

Purchase priority: ★★★★★

Required items (only 3 items):

1. Loose-fitting loungewear (2 pieces)

• Budget: 3,000 to 5,000 yen per garment

• How to choose: Choose something that feels comfortable and doesn't constrict.

• Recommended: Relaxed wear from MUJI and UNIQLO

2. Non-wired bras (2 pieces)

• Budget: 2,000 to 4,000 yen per ticket

• How to choose: Elastic, removable cups

• Recommended: Wacoal, Nishimatsuya's maternity line

3. Belly warmer/belly band (1 piece)

• Budget: 1,500 to 3,000 yen

• How to choose: natural materials, adjustable

• Purpose: Prevents cold and protects the stomach

The golden rules for this time:

"See how it goes with minimal items"

When your physical condition and body shape are unstable,

It is wise to avoid expensive purchases.

[12-16 weeks pregnant] Entering the stable period

Purchase priority: ★★★☆☆

Additional items to purchase:

1. Maternity bottoms (2 pairs)

• Purchase pre-pregnancy size +1 size

• 1 pair of jeans and 1 pair of dressy pants

• Budget: 6,000 to 10,000 yen per bottle

2. Adjustable tops (3 pieces)

• Front opening or side ribbon style

• Open front design for breastfeeding

• Budget: 4,000 to 8,000 yen per garment

Important points to note:

Because I haven't had a major transformation yet,

The basic rule is to wait and see before buying.

The size of your belly varies from person to person.

[20-24 weeks pregnant] Body shape change period

Purchase priority: ★★★★★

Timing for full-scale purchase (most important period):

1. Maternity dresses (3 pieces)

• 1 piece: casual (everyday)

• 1 dress: For dressy occasions (going out/work)

• 1: Formal wear (events, medical examinations)

• Budget: 5,000 to 12,000 yen each

2. Maternity outerwear (1-2 pieces)

• Coats and jackets for the season

• Designed to completely cover the stomach

• Simple design that can be worn after giving birth

• Budget: 8,000 to 20,000 yen

3. Strengthening maternity underwear

• Additional bras (2 pieces)

• Maternity shorts (5 pairs)

• Maternity tights/stockings (3 pairs)

Advice from an experienced mom:

"This is the best time to shop for the best value.

Changes in body shape are easy to predict, and there are plenty of options available.”

[28-32 weeks of pregnancy] Late stable period

Purchase priority: ★★★☆☆

Additional purchase items:

1. Oversized dresses (1-2)

• Loose fit design that can be worn until the end of pregnancy

• Front-opening type (considering postpartum breastfeeding)

• Budget: 4,000 to 8,000 yen

2. Sleepwear (2 sets)

• Front-opening pajamas (can be used in the hospital)

• Loose-fitting negligee

• Budget: 3,000 to 6,000 yen per set

Note:

Since the body shape changes drastically after this period,

Purchase only what is necessary.

[36 weeks pregnant to birth] Full term

Purchase priority: ★☆☆☆☆

Urgent Purchase Only:

• Hospital pajamas (front opening, suitable for nursing)

• Oversized loungewear

• Replenish your comfortable underwear

Basic policy:

"Avoid new purchases and get by with what you already have."

💰 A complete guide to smart buying strategies for every budget

[Budget 30,000 yen] Minimum plan

Item Allocation:

• Bottoms (2 pairs): 12,000 yen

• Tops (3 pieces): 9,000 yen

• Underwear: 6,000 yen

• Loungewear: 3,000 yen

Where to buy:

Mainly Nishimatsuya, Uniqlo, and GU

Tips:

Focus on basic items,

Selected for its versatility.

[Budget 60,000 yen] Standard plan

Item Allocation:

• Dresses (3 pieces): 18,000 yen

• Bottoms (3 pairs): 15,000 yen

• Tops (4 pieces): 12,000 yen

• Outerwear (1 piece): 10,000 yen

• Innerwear and accessories: 5,000 yen

Where to buy:

MUJI, Inujirushi Honpo, milk tea

[Budget 100,000 yen] Comprehensive plan

Item Allocation:

• Formal wear: 20,000 yen

• Dresses (5 pieces): 25,000 yen

• Bottoms (4 pairs): 20,000 yen

• Outerwear (2 pieces): 20,000 yen

• Tops and innerwear: 15,000 yen

Where to buy:

Angeliebe, Sweet Mommy,

Maternity formal wear specialty store

🛒 Tips for buying maternity clothes without losing out

Technique 1: Hybrid strategy of "rental and purchase"

Recommended rental items:

• Formal wear (weddings, shrine visits, etc.)

• Luxury outerwear (coats, jackets)

• Special-purpose clothing (party dresses, etc.)

Rental usage examples:

Formal dress (purchase price: 30,000 yen)

→ Rental 5,000 yen x 3 times = 15,000 yen

→ Save 15,000 yen

Recommended rental services:

• "Fashion Conscious"

• "Cariru"

• "LULUTI"

Tip 2: Focus on items with adjustable size

How to identify adjustable items:

• Side ribbon and belt included

• Adjustable bottoms

• Highly stretchy material

• Easy to layer design

merit:

It can be used for a long period from early to late pregnancy.

As a result, cost performance is significantly improved.

Technique 3: Prioritize investment in breastfeeding support

Breastfeeding function importance ranking:

1st place: Pajamas/loungewear (essential)

2nd place: Everyday dress (important)

3rd place: Tops for going out (somewhat important)

4th place: Formal wear (low)

Price differences by breastfeeding function:

• Breastfeeding available: +1,000 to 3,000 yen

• Savings from avoiding new purchases after giving birth: 15,000 to 25,000 yen

→ Actual savings of 12,000 to 22,000 yen

🏆 Top 10 "Good Purchases" Praised by Senior Moms

1st place: Open-front pajamas (nursing-friendly)

Satisfaction rate: 96%

"Use every day from pregnancy until one year after giving birth"

2nd place: Maternity denim (with adjuster)

Satisfaction rate: 94%

"It looks just like regular denim, but it's incredibly comfortable."

3rd place: Simple nursing dress

Satisfaction rate: 92%

"One piece completes your outfit, a lifesaver when going out."

4th place: Maternity leggings

Satisfaction rate: 90%

"Easy to match with any outfit, great value for money"

5th place: Long cardigan

Satisfaction rate: 89%

"It hides your belly and is convenient for breastfeeding."

6th to 10th place:

6th place: Maternity tights (87%)

7th place: Nursing bra (85%)

8th place: Maternity belt (83%)

9th place: Loose-fitting tunic (81%)

10th place: Open-front dress (79%)

⚠️ "I'm glad I didn't buy this" Item Warning

Top 5 failed items:

1st place: Expensive maternity suits

Regret rate: 78%

Reason: There are few opportunities to wear it, and after giving birth, your body shape changes and you can't wear it.

2nd place: Bulk purchases during early pregnancy

Regret rate: 74%

Reason: Misprediction of changes in body shape, changes in tastes

3rd place: Maternity clothes with bright patterns and colors

Regret rate: 69%

Reason: I get bored of it quickly and don't want to capture it in a photo.

4th place: Fixed size bottoms

Regret rate: 65%

Reason: You won't enter the third trimester

5. Clothes without nursing features

Regret rate: 61%

Reason: I can no longer wear it immediately after giving birth and need to buy a new one.

In the next section,

Fashion tips to look slimmer even during pregnancy

Professional stylists will reveal their secret techniques.

[Instagrammable] Fashion tips to look slimmer even during pregnancy

Magical techniques to cover up your body shape

"Why does she look so good even though she's pregnant?"

Visual Effects Secrets from the Pros

Maternity styling for celebrities and influencers

I have worked on many projects,

Popular stylist Miho Tanaka (15 years of styling experience).

From my experience styling over 200 pregnant women ,

I can say this with certainty.

"Even during pregnancy, it is possible to look slimmer and more stylish.

It's absolutely possible.


The important thing is not to hide your belly,

It's a strategy of 'what to emphasize and what to blur'.

In fact, the photos of pregnant women styled by Tanaka are:

On social media, people commented, "I can't believe she's pregnant!" and "She has such a great figure!"

It's always a hot topic.

We were given a special opportunity to see this professional technique .

You can start practicing it tomorrow.

I will teach you some "visual magic" techniques .

🎨 The Science of Visual Effects: "Why Do We Look Thinner?"

The mechanism of the "slimming effect" based on visual psychology:

Effect 1: Vertical line illusion effect

When the human eye follows a vertical line,

It automatically recognizes "vertical = slim."

Effect 2: Contraction and expansion effect by color

• Cool colors (black, navy, gray): shrinking effect

• Warm colors (red, orange, yellow): Expanding effect

• Differences in brightness: contrast creates optical illusions

Effect 3: Focus control through eye gaze guidance

Draw attention with accessories and designs,

Draw attention to the areas you want to show.

Tanaka Stylist's proven data:

Even the same pregnant woman

The impression of appearance before and after styling

The effect was confirmed to be that participants looked 7 years younger and 5kg lighter on average .

✨ A complete guide to slimming outfits for each stage of pregnancy

[Early pregnancy to 5th month] Subtle changes in body shape

Characteristics of this period:

• The belly is slightly protruding but not clearly defined

• Your breasts start to grow.

• The whole body becomes plumper.

Strategy: Tighten the overall look with emphasis on contrast

Basic Coordination 1: How to Use an A-Line Dress

Item selection:

• Dress with a seam under the bust

• Knee-length to midi length is best

• Choose a solid color

Styling points:

• Thin belt to define the waist

• V-neck accentuates vertical lines

• Heels make your legs look longer (less than 3cm)

Coordination example:

Navy A-line dress

+ Thin gold belt

+ Beige low-heeled pumps

+ Small clutch bag

Basic Coordination 2: Layered Style

The golden ratio of layering:

1st layer (inner): fitted tank top

2nd layer (main): loose blouse

3rd layer (outerwear): Long cardigan

Color distribution:

• Inner: Light color (white or beige)

• Main: Neutral colors (gray, navy)

• Outerwear: Dark colors (black, charcoal)

effect:

The vertical lines are emphasized by the three-layer structure,

Achieves an overwhelming slimming effect.

[Mid-pregnancy, 6-8 months] The period when your belly starts to become more noticeable

Characteristics of this period:

• A more defined rounded belly

• Gaining weight around the waist

• Your bust will become even larger

Strategy: "Make use of your belly" to create a balanced look

God Technique 1: How to Use the "Empire Line"

What is the Empire Line?

A-line silhouette that flows from just below the chest to the hem

Effective dressing:

• The transition point under the chest is the most important

• Set above the underline of the bra

• The skirt part has a straight, falling design

Recommended items:

• Empire dress (solid/dark color)

• Tunic + leggings combination

• Maxi-length empire dress

Completed styling example:

Black empire dress

+ Long gold necklace (emphasizes vertical lines)

+ Beige flats

+ Small shoulder bag

Amazing Technique 2: Control your gaze with "Color Blocking"

Basic theory:

Light colors are used on the upper body and dark colors on the lower body.

Focus your gaze upwards.

How to do it:

• Tops: White, beige, pastel colors

• Bottoms: Black, navy, dark gray

• Boundary line: Set from under the chest to the top of the stomach

Coordination example:

White blouse (tucked in under the chest)

+ Black maternity pants

+ Black long vest

+ White sneakers (for a unified look)

[Late pregnancy, 8-10 months] When your belly is at its largest

Characteristics of this period:

• Your belly protrudes forward

• Overall volume increase

• Ease of movement is also important

Strategy: A beautiful maternity silhouette that shows off your confidence

Pro tip 1: "Maximize vertical lines" technique

method:

• Long outerwear accentuates vertical lines

• Open front design creates a V-line

• Straight pants keep your legs in shape

Specific coordination:

Long open-front cardigan (knee-length)

+ A fitted tank top (underwear)

+ Straight maternity pants

+ Pointed-toe flats

Pro tip 2: Monochrome for a firming effect

Rules for color selection:

• Wear the same color throughout your body

• Black, grey and navy are the most effective.

• Add a pop of color with accessories (only one color)

Success stories:

Gray maternity dress

+ Charcoal grey tights

+ Black boots

+ Red handbag (for a pop of color)

+ Silver accessories

💎 "Secret Techniques" that Professionals Don't Want to Share

Secret Technique 1: The "Three-Point Balance" Rule

theory:

Consciously emphasize the three points of the face, chest, and waist,

Makes belly bulge less noticeable.

How to do it:

• Around the face: Light-colored tops and accessories

• Chest: Fitted, V-neck

• Waist: Mark with a belt or ribbon

effect:

The gaze circulates around three points,

You won't be concerned about the size of your stomach.

Secret technique 2: "Asymmetrical effect"

method:

• Place volume on only one side

• Opt for asymmetrical designs

• Concentrate your accessories on one side

Example:

• Off-the-shoulder style

• A dress with a large pocket on only one side

• Hairstyles that are swept to the side

Psychological effects:

Asymmetry creates visual movement,

Breaking body stereotypes.

Secret technique 3: Creating a three-dimensional effect by mixing textures

Example combinations:

• Matte material x glossy material

• Knit × Chiffon

• Denim x Silk

effect:

The difference in texture creates visual depth,

For maternity styles that tend to look flat

Gives a three-dimensional effect.

📸 Instagrammable Maternity Photo Tips

Photo slimming techniques:

Posing:

• Stand at a 45-degree angle (not facing forward)

• Pull your shoulders back slightly

• Put one foot slightly forward

• Place your hands on your hips to form a triangle

angle:

• The camera should be at chest height (no looking down)

• Shoot from a distance

• Take a vertical shot

Background selection:

• Backgrounds that emphasize vertical lines

• Simple, few-color background

• Places with natural light

🛍️ "Slimming Items" Priority Shopping List

Top priority items (5 must-buys):

1. Black empire dress

Budget: 8,000 to 15,000 yen

Effect: A flattering silhouette for any body type

2. Long cardigan (front opening)

Budget: 6,000 to 12,000 yen

Effect: The strongest vertical line item

3. Straight maternity pants

Budget: 5,000 to 10,000 yen

Effect: Maintains the shape of your legs

4. V-neck fitted top

Budget: 3,000 to 6,000 yen

Effect: Emphasizes the vertical line of the neck

5. Narrow belt (adjustable)

Budget: 2,000 to 5,000 yen

Effect: Waistline and definition

⚡ "Dramatic change in 5 minutes" emergency slimming technique

Emergency solutions for when you don't have time to get ready in the morning:

1st minute: Select basic items

Black dress or

Black tops + black bottoms

2nd minute: Add accessories

Long necklace (vertical line)

+ Small earrings

3rd minute: Hairstyle adjustment

Hair tied up high

(Makes your neck look longer)

4th minute: Make an impression with your feet

pointed toe shoes

(Leg lengthening effect)

5th minute: Final check

Correct your posture and finish

In these 5 minutes, your apparent age will decrease by 3 years.

Achieves the appearance of weighing 3kg less.

In the next section,

Regarding "The ultimate maternity closet for a budget of 10,000 yen"

We will explain in detail a smart purchasing strategy that focuses on cost-effectiveness.

[Cost-effective] The ultimate maternity closet for just 10,000 yen

Must-buy items carefully selected by professionals

"Wow, this is only 10,000 yen?" A pro teaches you how to buy with great value for money

The secret to getting the most out of a small budget

The average cost of purchasing maternity clothes is

While it is said to cost between 60,000 and 100,000 yen ,

"I can't spend that much money..."

"But I don't want to look shabby..."

As many as 73% of pregnant women have such concerns.

So, as a buyer specializing in maternity wear,

Mayumi Yamada, who has 10 years of experience,

Revealing the secret technique for "creating the ultimate closet for 10,000 yen ."

"What's important is not the price, but how you choose and combine them.

Even at 10,000 yen, it's comparable to high-end maternity wear

You can absolutely create a stylish and functional wardrobe.”

In fact, Yamada-san produced

"10,000 yen coordination" is,

It was also featured in maternity magazines and became a hot topic.

We will now reveal the trade secrets to you.

💰 Strategic allocation method for "10,000 yen breakdown"

Optimal allocation calculated by a professional:

[Basic 5-piece set]

1. Bottoms (1 pair): 3,000 yen

• Suitable for early to late pregnancy

• Versatility is paramount

• Black or navy required

2. Dress (1 piece): 2,500 yen

• Empire line or A-line

• Nursing-friendly design

• Solid dark colors

3. Tops (2 pieces): 2,000 yen

• 1 piece: casual wear (1,000 yen)

• 1 piece: For a clean look (1,000 yen)

• Both are front-opening type

4. Cardigan (1 piece): 1,500 yen

• Long length (above the knee)

• Lightweight and can be layered

• Basic colors

5. Underwear: 1,000 yen

• Maternity bra (1 piece)

• Maternity shorts (2 pairs)

• Abdominal band (1 piece)

Total: 10,000 yen

Number of outfits you can create with these 5 items:

There are more than 15 different ways!

🛒 "Cheap but high-end looking" complete guide to where to buy

Purchase ranking (in order of cost performance):

1st place: Nishimatsuya (cost performance champion)

Recommended reasons:

• Lowest price range (500 yen to 2,000 yen)

• Practical design with emphasis on functionality

• Nationwide store network makes it easy to purchase

Items to aim for:

• Maternity leggings: 698 yen

• Front-opening pajamas: 1,280 yen

• Maternity bra: 780 yen

Buying Tips:

Aim for sale periods (March, July, November)

→ Additional 30-50% off

2nd place: GU (affordable and stylish)

Recommended reasons:

• High design quality

• Trend-driven products

• Extensive maternity line available

Items to aim for:

• Maternity denim: 1,990 yen

• Oversized shirt: 1,290 yen

• Long cardigan: 1,990 yen

Tips and Tricks:

Regular size L

Use as maternity wear

→ Greatly expanded options

3rd place: Uniqlo (quality-oriented)

Recommended reasons:

• High quality and long lasting

• Basic and easy to mix and match

• Save money with sales like Thanksgiving

Target items:

• Maternity leggings pants: 1,990 yen

• Relaxed dress: 2,990 yen

• Dry color crew neck T-shirt: 990 yen

4th place: Shimamura (Bargains)

Recommended reasons:

• Super bargains appear on an irregular basis

• Surprisingly cute designs

• Product lineup varies by store

Purchasing strategy:

Check it regularly

Find treasure items

5th place: Online shopping (Rakuten, Amazon, etc.)

Recommended reasons:

• Lots of sales and limited time offers

• Easy to compare

• Quality can be confirmed through reviews

Points to note:

• It's difficult to choose the right size

• The return and exchange process is complicated

• There may be differences from the actual product.

🎯 "Best Value for Money" Product List by Item

[Bottoms category] The best pair

Nishimatsuya "Maternity Stretch Denim"

Price: 2,480 yen

Highlights:

• Belly area: Fully elastic

• Adjustment: Fine adjustment with laces

• Design: Indistinguishable from regular denim

• Durability: Keeps its shape even after 50+ washes

Examples of how to wear it:

• Casual: T-shirt + sneakers

• Dressy: Blouse + Pumps

• Layering: Long cardigan + boots

[One Piece Division] All-rounder

GU "Maternity Dress (Three-Quarter Sleeve)"

Price: 1,990 yen

Highlights:

• Silhouette: Empire line

• Nursing: Button front closure

• Material: Stretch jersey

• Color: Black, Navy, Gray

Coordination skills:

One piece can be styled in 7 different ways

• As is: Going out style

• +Cardigan: Office-ready

• + Belt: Waist mark

• +Leggings: Casual look

[Tops category] Set of 2

Set 1: Uniqlo "Dry Color T-shirt"

Price: 990 yen

Features:

• Quick-drying: Stays dry even when you sweat

• Color variations: Choose from over 10 colors

• Size: Large size suitable for maternity wear.

• Durability: Retains its shape

Set 2: Shimamura "Front Opening Blouse"

Price: 980 yen

Features:

• Design: Clean and elegant

• Features: Open front for easy nursing

• Material: Wrinkle-resistant

• Versatile: casual and formal

[Cardigan category] Vertical line champion

Nishimatsuya "Long Cardigan"

Price: 1,480 yen

Highlights:

• Length: Long, reaching above the knee

• Design: Simple and basic

• Material: Thin and easy to layer

• Effect: Vertical lines create a slimming effect

How to use:

• Air conditioning measures

• Body shape coverage

• Accent your outfit

• Blindfolding while breastfeeding

💡 How to make your items look like branded goods using "high-end looking techniques"

Technique 1: Change tags

method:

Remove the tags from inexpensive items,

Replace with a luxury brand-style tag.

effect:

Dramatically improved appearance.

It also improves your own mood.

Where to buy:

High-end tags at craft stores

They can be purchased for 100 to 300 yen.

Tip 2: Elevate your look with accessories

Investment Allocation:

Clothes: 8,000 yen + Accessories: 2,000 yen

Effective accessories:

• Elegant necklace (1,000 yen)

• Simple earrings (500 yen)

• A good quality scarf (500 yen)

Coordination example:

Affordable dress

+ Pearl necklace

= Looks like a high-end maternity dress

Technique 3: Silhouette adjustment

Repair investment:

Invest 10% of the purchase price in repairs

Effective fix:

• Length adjustment: 500 yen to 1,000 yen

• Waist adjustment: 1,000 to 2,000 yen

• Sleeve length adjustment: 500 yen - 1,000 yen

result:

Ready-made products fit perfectly to your body shape

→ Custom-made finish

📅 Tips for saving even more by timing your purchases

Annual sales calendar:

March: Year-end sale

• Fiscal year end for each store

• Clearance sale: up to 70% off

• Best buy: Winter maternity wear

July: Summer Sale

• Full-scale sale of summer items

• Up to 50% off is standard

• Best for: Summer dresses and tops

November: Year-end sale

• Year-end inventory clearance

• Huge price reductions in preparation for next year's new releases

• Best for: Autumn/winter items in general

January: New Year's sales and lucky bags

• Buy in bulk with a lucky bag

• 60-80% of normal prices

• Note: Size and design must be confirmed.

Tip: Buy ahead of the season

method:

Buying next season's products at the end of a season

example:

Purchased a fall/winter maternity coat in August

→ Regular price 12,000 yen, available for 4,000 yen

Points to note:

Predicting changes in body shape

Choose a slightly larger size

🔄 Combinations that maximize versatility

15 outfit examples for 5 items:

[For weekday office use]

1. Denim + blouse + cardigan

2. Dress + Cardigan

3. Denim + T-shirt + Jacket-style cardigan

[For casual holidays]

4. Denim + T-shirt

5. One Piece

6. Denim + T-shirt + cardigan

[For going out and dates]

7. Dress + Accessories

8. Denim + blouse + scarf

9. Dress + Belt + Cardigan

[For use at home and relaxation]

10. Cardigan + T-shirt

11. Dress + Cardigan (Loose)

[For seasonal use]

12-15. Combination of the above + seasonal accessories

Tips for mixing and matching:

• Wear the same item in different ways

• Change your look completely with accessories

• Layering creates a fresh look

📊 Comparing a "10,000 Yen Closet" and a "60,000 Yen Closet"

Comparison results (shocking data):

Number of outfits:

• 10,000 yen closet: 15 variations

• 60,000 yen closet: 12 styles

→ 10,000 yen closet victory

Frequency of use:

• 10,000 yen closet: 95% utilization of all items

• ¥60,000 closet: 68% utilization of all items

→ 10,000 yen closet victory

Satisfaction:

• 10,000 yen closet: 89%

• 60,000 yen closet: 84%

→ 10,000 yen closet victory

Continued use after delivery:

• 10,000 yen closet: 73% continue to use after giving birth

• ¥60,000 closet: 41% continue to use it after giving birth

→ 10,000 yen closet victory

Conclusion:

"You'll be more satisfied if you don't spend money"

The surprising result was:

💫 Senior mom's "10,000 yen success story"

Testimonial 1: Tamura-san (28 years old, first child)

Purchased items:

Total price at Nishimatsuya: 9,800 yen

thoughts:

"At first I was worried that it would look cheap, but

Depending on how you combine them, there's no problem!


On the contrary, you can wash it without any worries,

I don't mind getting it dirty.

My friend asked me, "Where did you buy it?"

I get asked that a lot.”

Story 2: Sato-san (32 years old, second child)

Purchased items:

Total at GU and Uniqlo: 10,500 yen

thoughts:

"I spent 80,000 yen on my first child,

This time, I'm more satisfied with the 10,000 yen price.


The reason is that I learned how to choose.

If you buy according to professional advice,

It was just something I could really use."

In the next section,

Regarding "Fashion tips for working moms to hide pregnancy,"

Learn practical techniques you can use in the workplace.

[Working Mom's Savior] How to Hide Pregnancy in Office Fashion

How to be comfortable without being noticed

"I don't want to report to my company yet... but my body is in a lot of pain."

A secret solution for you

Although pregnancy was confirmed,

"I want to keep it a secret from my company until I enter a stable period."

"I'm worried about my relationship with my boss and can't bring myself to tell him."

"I'm worried about the impact on my promotion"

Working pregnant women who have these concerns

This accounts for 84% of the total .

As a human resources consultant

Supporting women working at over 500 companies

Keiko Tanaka (a human resources and labor consultant with 12 years of experience)

He says:

"The desire to hide during the early stages of pregnancy

It's not a bad thing at all.


The important thing is not to push yourself too hard

Get through this time "smartly and comfortably."

There is a specific strategy for that.”

In fact, Tanaka gave advice to a working pregnant woman.

97% of the time was "satisfactory"

I am able to announce my pregnancy.

The proven technique

We will teach you along with practical examples from the workplace.

📊 The Reality of Hiding Pregnancy

Survey results of 800 working pregnant women (2024):

Timing of pregnancy announcement:

• Immediately after finding out you are pregnant: 12%

• Around the stable period (12 weeks): 58%

• After morning sickness became severe: 22%

• After your belly becomes noticeable: 8%

Concerns about the hiding period:

• Unable to explain feeling unwell: 78%

• Difficulty choosing clothes: 71%

• How to decline an invitation to a drinking party or dinner: 65%

• Handling overtime and business trips: 58%

• Suspicion from colleagues: 41%

Situations where I almost got caught:

1st place: Sudden illness (nausea, dizziness)

2nd place: Changes in clothing (more loose-fitting clothes)

3rd place: Changes in food preferences

4th place: Increased frequency of turning down invitations to drinking parties

5th place: Increased frequency of toilet visits

👔 "Hidden Office Coordination" Strategies for Each Stage of Pregnancy

[4-8 weeks pregnant] Early stage measures

Characteristics of this period:

• Almost no change in appearance

• Possible onset of morning sickness

• My physical condition fluctuates greatly

• Becoming sensitive to smells

Basic strategy: Presenting the same as before

Coordination example 1: Classic suit style

item:

• Your usual suit (your exact size)

• Wear your innerwear a little looser.

• Regular heels (3-5cm)

Hidden Points:

• Open one extra button on your jacket

• Choose a wrap-around type inner layer

• Adjust the belt slightly looser

Health measures:

• A small trash can on your desk (to prevent nausea)

• Fragrance-free antiperspirant (to combat odor)

• Use a lap blanket to regulate body temperature

[8-12 weeks pregnant] Morning sickness begins in earnest

Characteristics of this period:

• Morning sickness peaks

• Your breasts start to grow.

• Feels tight around the waist

• Drastic changes in physical condition

Strategy: "Naturally cover up poor health"

Coordination example 2: How to use a dress

Item selection:

• A-line dress (one size larger than usual)

• Explain that you recently purchased

• Dark colors camouflage your body shape

styling:

• Wear a jacket for a classic look

• Thin belt to define the waist

• Draw the eye upward with accessories

Health management items:

• A small plastic bottle (keep it on your desk)

• Candy or gum (to keep your mouth fresh)

• Cardigan (to regulate body temperature)

[12-16 weeks pregnant] Belly begins to grow

Characteristics of this period:

• Your belly starts to swell a little.

• Regular suits become too tight

• Your appetite starts to return.

• You become more easily noticed by others

Strategy: "Create a natural body transformation"

Coordination example 3: Layered Master

Basic configuration:

1st layer: fitted camisole

Second layer: A slightly loose blouse

3rd layer: Long jacket

effect:

• Blurs changes in body shape

• Vertical lines give the whole look a clean look

• Impression of being "fashion-conscious"

Conversation strategies:

"Recently, I've been concerned about my body shape...

Shall we start training?"

(A natural explanation that makes it less likely that you are pregnant)

🎭 Acting and conversation techniques to avoid being found out

Manuals for different situations:

[How to decline an invitation to a drinking party or dinner]

NG answer:

"I'm not feeling well..."

→ High possibility of pregnancy being suspected

OK answer example:

• "I'm busy studying for my qualification exam."

• "I have family business to attend to."

• "I've been trying to save money lately."

• "I'm on a diet."

Advanced Techniques:

I'll join, but I'll say I came by car.

Pass with a soft drink

[Explanation of sudden illness]

Other symptoms that explain morning sickness:

• Nausea → "I ate too much yesterday and my stomach feels heavy."

• Dizziness → “due to lack of sleep”

• Sleepiness → “Due to the change of seasons”

• Frequent urination → "Try to drink more fluids."

Props to prepare:

Stomach medicine (just show it, don't take it)

• Energy drinks (to show fatigue)

• Mask (to appear unwell)

[Measures to deal with changes in food preferences]

Reasoning for the change:

• "I've become more health-conscious."

• "I started a diet."

• "I'm trying out a health regimen I saw on TV."

• "I've had a weak stomach lately."

Example:

I can't drink coffee

→ "On a caffeine-free diet"

💼 Complete guide to "hidden fashion" by occupation

[Sales] Style that emphasizes ease of movement

Basic items:

• Stretch suit

• Low heels (less than 2cm) that are easy to walk in

• A spacious yet elegant bag

Hidden Technique:

• Always wear a jacket (cover your body shape)

• The inner layer is made of sweat-absorbing and quick-drying material

• Carry emergency food (to control blood sugar levels)

Outside measures:

• Check the location of public toilets in advance

• Always keep a change of clothes and a towel in the car

• Set emergency contact information in case of illness

[Office work] Desk work-focused style

Basic items:

• A comfortable dress for sitting

• Cardigan (for temperature regulation)

• Cushion (for lumbar support)

Hidden Technique:

• Comfortable shoes so you can't see under your desk

• Cover your stomach area with a lap blanket

• Keep a plastic bottle at your desk

Concentration measures:

• Small snacks (to maintain blood sugar levels)

• Aroma seal (for odor control)

• Eye drops (to combat drowsiness)

[Customer service] Standing in front of people

Basic items:

• Comfortable shoes for standing (an absolute must)

• Comfortable yet elegant clothing

• Subtle body coverage

Hidden Technique:

• Camouflage your figure with an apron or vest

• Make effective use of break time

• Share information with colleagues (only with people you trust)

Customer Service:

• Smile to cover changes in your physical condition

• Quick and efficient customer service

• Ensure support in case of an emergency

🚨 What to do and how to prepare if you get caught

Tiered plans:

Stage 1: If you are vaguely suspicious

Response policy:

Neither denying nor confirming, pretending to be natural

Specific measures:

• "I've been taking care of my health lately."

• "I'm worried about my health because of my age."

• "Maybe it's a diet effect."

Points to note:

If you deny it too strongly, it becomes unnatural.

Stage 2: If you are asked directly

Option A: If you still want to hide

"Does it look like that? You seem happy,

It seems complicated... (laughs)

→ Evade vaguely

Option B: If you are considering reporting

“Actually... that’s true.

It's still early days, so I'll wait and see

I wanted to talk to you officially."

→ Progressive disclosure

Stage 3: If you are convinced

Response policy:

Be honest and ask for understanding and cooperation

Specific ways of speaking:

"As you can imagine.

I was planning to officially announce it once I entered the stable period.

Until then, we would appreciate your consideration."

📋 "Report Preparation" Checklist

Things to prepare before reporting:

Organizing medical information:

• Due date

• Current week number

• Name of doctor and hospital

• Upcoming checkup schedule

Organizing business:

• List of current projects

• Tasks that need to be handed over

• Desired time to take maternity leave

• Planned return to work date (tentative)

Check the system:

• Company maternity and childcare leave system

• How to apply for benefits

• Possibility of reduced working hours

• Work-from-home system

Timing of reporting:

• After the stable period (12 weeks)

• A day when your physical condition is stable

• When your boss has time.

• At the end of an important project

💪 Workplace tips for a comfortable pregnancy

Tips for managing your health:

Time management:

• Avoid the morning rush hour

• Always rest during lunch break

• Minimize overtime

• Planned paid leave

Nutritional Management:

• Keep emergency food at your desk

• Snacks that stabilize blood sugar levels

• Stay hydrated

• Choosing a menu when eating out

Stress Management:

• Let go of perfectionism

• Communication with colleagues

• Find time for hobbies and relaxation

• Consult an expert

Optimize your work environment:

• Reorganize desk layout

• Adjusting chairs and cushions

• Lighting and temperature control

• Check evacuation routes in case of an emergency

In the next section,

Regarding "Measures against rough skin and acne during pregnancy"

A dermatologist will explain in detail the specific treatment methods.

[Direct from a dermatologist] Complete method to get rid of rough skin and acne during pregnancy

Build skin that can withstand hormonal changes

"My skin has been terrible since I got pregnant..." "My acne won't go away..."

Doctor's treatment that fundamentally solves such problems

Women who suffer from rough skin due to pregnancy

There is shocking data that shows that this is the case for 89% of the total .

However, there are restrictions on the medicines and cosmetics that can be used during pregnancy.

"How should I care for it?"

The reality is that many people are at a loss.

Therefore, we have established a specialist clinic for skin problems during pregnancy.

I've been in charge for 15 years,

Dermatologist Yoko Yamada (Director of Tokyo Dermatology Clinic)

Special treatments will be revealed.

"Skin problems during pregnancy are not something to give up on.

With proper care and treatment,

It can definitely be improved.


The key is to understand the changes in hormone balance,

Adopt a strategic approach accordingly

In fact, a pregnant woman who received Dr. Yamada's treatment

96% of people experienced a significant improvement in their skin condition.

Treatment based on medical evidence

From self-care to medical care,

I will explain in detail step by step.

A complete analysis of the scientific changes that occur in your skin during pregnancy

How hormonal changes affect your skin:

[Effects of progesterone (luteal hormone)]

Change 1: Sudden increase in sebum secretion

• Increased to 230% of pre-pregnancy levels

• It is especially noticeable in the T-zone (forehead and nose)

• Pores are three times more likely to become clogged

Change 2: Thickening of the stratum corneum

• Skin turnover is extended from 28 days to 35 days

• Dead skin cells become harder to peel off

• Causes of rough and dull skin

Change 3: Increased inflammatory response

• Hypersensitivity of the immune response

• Even minor irritation can easily cause inflammation

• Redness of acne is difficult to heal

[Effects of estrogen (follicular hormone)]

Change 4: Activation of melanin production

• 40% increase in melanocyte activity

• Easily develops blemishes and freckles

• The occurrence of melasma of pregnancy

Change 5: Vascular dilation

• Dilated capillaries cause redness of the face

• Increased blood flow makes inflammation more likely to spread

• Worsening of sensitive skin symptoms

Dr. Yamada explains:

"These changes are designed to protect the fetus.

It is a natural physiological phenomenon.


However, if left untreated, it will continue after birth.

This can lead to chronic skin problems,

Proactive care from the time of conception onwards is important.

📊 Incidence of skin problems during pregnancy by symptom

Results of a survey of 500 pregnant women:

1st place: Acne and pimples (67%)

• Occurring in places that were not there before pregnancy

• Especially the jaw, face line and back

• Heals slowly and leaves scars

2nd place: Dry skin (61%)

• Severe dryness around the cheeks and eyes

• Lotion does not penetrate as well

• Powdering and peeling occurs

3rd place: Spots and pigmentation (54%)

• Development of melasma of pregnancy

• Darkening of existing stains

• Pigmentation from acne scars

4th place: Sensitive skin symptoms (48%)

• The cosmetics I've been using up until now are irritating me

• Redness, itching, and burning sensation

• Worsening with seasonal changes

5th place: Dull skin (43%)

• Overall skin tone becomes darker

• Loss of transparency

• The color of your foundation doesn't match.

💊 "Doctor-certified" treatment protocols for each symptom

[Severe Acne] Medical-level Treatment

Symptom characteristics:

• Inflammatory acne (red and swollen)

• Yellow acne with pus

• Painful

• Large number (10 or more)

Doctor-recommended treatment (confirmed safe during pregnancy):

Topical medication treatment:

• Azelaic acid (10%): Anti-inflammatory

• Benzoyl peroxide (2.5%): Antibacterial

• Clindamycin: Antibiotic (topical)

How to use:

1. After washing your face, dry it completely

2. Apply the medication only to the affected area

3. Apply moisturizing cream after 30 minutes

4. Always use sunscreen in the morning

Treatment duration:

• Results are felt in 2-3 weeks

• Significant improvement: 6-8 weeks

• Maintenance therapy: Continue until delivery

[Mild acne] Self-care-based treatment

Symptom characteristics:

• Whiteheads and blackheads

• Mild inflammation

• Few (less than 10)

Self-care treatments:

Improve your face washing method:

• Morning: Wash your face with water only

• Night: Amino acid-based facial cleanser

• Twice a week: Enzyme facial cleanser (exfoliating)

Skincare Review:

• Lotion: Contains niacinamide

• Serum: Salicylic acid (less than 0.5%)

• Cream: Non-comedogenic

Lifestyle changes:

• Sleep: 7-8 hours

• Pillowcases: Changed daily

• Hairstyle: Keep it out of your face

[Dry skin] Moisturizing treatment

Symptom characteristics:

• Dryness and flaking

• Makeup doesn't stick well

• Stinging and tightness

Step-by-step moisturizing treatment:

Step 1: Rethink your face wash

• Facial cleanser: Mild amino acid type

• Water temperature: warm water below 32°C

• Time: Within 30 seconds

• Frequency: Up to twice a day

Stage 2: Strengthening moisturizing ingredients

• Ceramide (multiple types)

• Hyaluronic acid (different molecular weights)

• Squalane (protective film formation)

• Glycerin (hygroscopic)

Phase 3: Optimizing usage

• Moisturize within 1 minute of washing your face

• Lotion → serum → cream

• Wait 30 seconds between each step

• Apply a generous amount before going to bed (night pack)

[Spots and pigmentation] Whitening focused treatment

Symptom characteristics:

• Age spots above the cheekbones

• Brown pigmentation from acne scars

• Overall dullness

Safe Skin Whitening Treatments During Pregnancy:

Safe whitening ingredients:

• Vitamin C derivatives (up to 10%)

• Arbutin (up to 2%)

• Tranexamic acid (up to 3%)

• Kojic acid (up to 1%)

Treatment Schedule:

Morning: Vitamin C derivative serum

• Night: Arbutin cream

• Twice a week: Tranexamic acid pack

• 365 days: SPF 50 sunscreen

How to use it effectively:

• Avoid applying multiple layers of whitening ingredients.

• If you experience irritation, discontinue use.

• Results will be evaluated in 3 months

• Continue treatment after delivery to achieve complete recovery

🏥 Symptoms that require medical attention

Level of emergency medical treatment required:

Symptom 1: Severe inflammation

• Redness and swelling of the entire face

• Large pimples filled with pus

• Inflammation accompanied by fever

• Pain interferes with daily life

Symptom 2: Allergic reaction

• Sudden symptoms after using cosmetics

• Hives/rash

• Swelling of the eyes or lips

• Difficulty breathing (emergency)

Symptom 3: Suspected infection

• Pus is yellow-green in color

• Red lines running around

• Swollen lymph nodes

• Widespread spread of infection

Preparation for your appointment:

What information to bring:

• Maternal and Child Health Handbook (confirm number of weeks pregnant)

• List of cosmetics currently in use

• Photos of symptoms (showing progression)

• Medications and supplements you are taking

Examples of questions to ask your doctor:

• "What treatments are safe during pregnancy?"

• "Do I need to continue after the birth?"

• "Will this really have no effect on the baby?"

• "What areas can I improve through self-care?"

🍎 "Care from the inside" nutritional therapy

Nutrients that are effective for rough skin:

[Vitamin C] Antioxidant and whitening effects

effect:

• Promotes collagen production

• Inhibits melanin production

• Reduces inflammation

• Improving immunity

Suggested intake:

During pregnancy: 110mg per day

(10mg more than usual)

Effective ingredients:

• Red bell peppers (170mg per bell pepper)

• Kiwi fruit (70mg per fruit)

Broccoli (120mg per 100g)

• Strawberries (62mg per 100g)

Tips for taking:

• Water-soluble so take with every meal

• Minimize cooking

• Consult your doctor before using supplements

[Vitamin E] Strengthens the skin barrier

effect:

• Protects cell membranes

• Promotes blood circulation

• Antioxidant effect

• Hormone balancing

Suggested intake:

During pregnancy: 6.5mg per day

Effective ingredients:

• Almonds (3.1 mg per 10 pieces)

• Sunflower oil (5.7 mg per tablespoon)

• Pumpkin (4.9mg per 100g)

• Avocado (3.3mg per avocado)

[Zinc] Promotes skin regeneration

effect:

• Promote metabolism

• Promotes wound healing

• Regulating sebum secretion

• Enhances immune function

Suggested intake:

During pregnancy: 10mg per day

(2mg more than usual)

Effective ingredients:

• Oysters (5 oysters = 7.4 mg)

• Pork liver (6.9mg per 100g)

• Beef round (4.4mg per 100g)

• Cashew nuts (10 nuts = 1.2 mg)

Points to note:

Excessive intake of copper can interfere with its absorption,

Keep dose below 15mg per day

[Omega-3 fatty acids] Anti-inflammatory

effect:

• Suppression of inflammatory substances

• Increased flexibility of cell membranes

• Promotes blood circulation

• Hormone balancing

Suggested intake:

During pregnancy: 1.8g per day

Effective ingredients:

• Salmon (1.8g per 100g)

• Mackerel (1.7g per 100g)

• Walnuts (10 nuts = 2.0g)

• Flaxseed oil (1 teaspoon = 2.3g)

🥗 "Beautiful Skin Pregnancy Menu" 1-week plan

[Monday] Vitamin C Enhancement Day

breakfast:

• Strawberry yogurt

• Wholemeal toast

• orange juice

lunch:

• Broccoli and chicken salad

• Brown rice

• Vegetable soup

dinner:

• Stuffed red peppers

• Kiwi salad

• Steamed vegetables

Snacks:

2 mandarins

[Tuesday] Zinc & Protein Day

breakfast:

• Natto rice

• Wakame miso soup

• Boiled eggs

lunch:

• Beef steak

• Warm vegetable salad

• Brown rice

dinner:

• Sweet and spicy pork liver

• Boiled spinach

• Tofu miso soup

Snacks:

10 cashew nuts

[Wednesday] Omega 3 & Anti-inflammatory Day

breakfast:

• Salmon and avocado toast

• Green smoothie

• Yogurt

lunch:

• Grilled salted mackerel

• Kinpira burdock

• Multigrain rice

dinner:

• Sardine meatball soup

• Seaweed salad

• Brown rice rice balls

Snacks:

5 walnuts

[Thursday to Sunday] Balanced

The menu for the above three days

While rotating,

Incorporating seasonal vegetables and fish

Provide variation.

Common points:

• Drink at least 2L of fluid per day

• Minimize refined sugar and processed foods

• Eat fiber at every meal

• Regular meal times

🧴 Complete Guide to Pregnancy-Safe Skincare Brands

Top 5 Dermatologist Recommended Brands:

1st place: Avène

• Brands specializing in sensitive skin

• Hot spring water based, mild

• Developed in collaboration with dermatologists

• Price: 2,000 yen to 5,000 yen

Recommended items:

• Avène Water (toner)

• Tolerance Extreme Cream

• Clinance Expert Emulsion

2nd place: La Roche-Posay

• French dermatology brand

• Contains thermal water

• Sensitive skin tested

• Price: 2,500 yen to 6,000 yen

Recommended items:

• Cerozanc (Facial cleanser)

• Toleriane Sensitive Fluid

• Anthelios XL Fluid

3. Vaseline

• Simple composition

• Over 100 years of experience

• Low price and high quality

• Price: 500 yen to 2,000 yen

Recommended items:

• Petroleum jelly (moisturizer)

• Advanced Repair Body Lotion

• Lip Therapy

4. Cetaphil

• #1 Dermatologist Recommended

• No fragrance or coloring

• Slightly acidic with a pH of 5.5

• Price: 1,200 yen - 3,500 yen

Recommended items:

• Gentle Skin Cleanser

• Daily Facial Moisturizer

• Restoraderm Lotion

5th place: MUJI

• Formulated to suit Japanese skin

• Fragrance-free, colorant-free, and mineral oil-free

• Affordable and easy to maintain

• Price: 500 yen to 2,000 yen

Recommended items:

• Sensitive skin lotion (highly moisturizing type)

• Emulsion for sensitive skin

• Jojoba oil

📝 "Daily Skin Care" Checklist

Morning Skincare Routine:

6:30 Immediately after waking up

□ Rinse your face lightly with lukewarm water

□ Gently pat dry with a clean towel

6:35 Moisturizing care

□ Warm the lotion in your palms before applying

□ Focus on beauty serum in problem areas

□ Protect with lotion or cream

6:45 UV care

□ Apply sunscreen (SPF 30 or higher) to your entire face

□ Don't forget your neck and décolleté

□ Prepare to repaint after 2-3 hours

Nighttime skincare routine:

21:00 Makeup remover

□ Carefully remove makeup with cleansing

□ Rinse thoroughly with lukewarm water

□ Remove excess sebum with a facial cleanser

21:10 Therapeutic Care

□ Allow skin to dry completely (5 minutes)

□ Apply treatment if available

□ Start moisturizing care after 30 minutes

21:45 Moisturizing care

□ Apply plenty of lotion

□ Intensive care with beauty serum

□ Apply a generous amount of cream (night pack)

22:30 Getting ready for bed

□ Make sure your pillowcase is clean

□ Tie your hair back so that it doesn't fall on your face

□ Adjust the humidity level in the room to 50-60%

🌟 "Dramatic Improvement in 3 Months" Success Story

Case 1: Complete recovery from severe acne

Patient: Ms. Tanaka (29 years old, 18 weeks pregnant)

Condition before treatment:

• 20 or more inflamed pimples on the face

• Pain keeps me up at night

• It's hard to go out

Treatment details:

• Azelaic acid 10% cream (nighttime only)

• Switch to a milder facial cleanser

• Dietary advice (fortified with zinc and vitamin C)

• Stress management training

Results after 3 months:

• Number of pimples: 20 → 2

• Inflammation: Severe → Almost none

• Pain: Every day → None

• Satisfaction rating: 9 out of 10

Patient comments:

"I didn't think it would be this good.

You don't have to give up even when you're pregnant.

Case 2: Significant improvement in dark spots and dullness

Patient: Ms. Yamada (32 years old, 24 weeks pregnant)

Condition before treatment:

• Dark spots on both cheeks

• Overall dullness

• Cannot be hidden even with foundation

Treatment details:

• Vitamin C derivative 10% serum

• Lotion containing tranexamic acid

• Thorough UV protection

• Nutritional guidance (with emphasis on vitamin C)

Results after 3 months:

• Dark spots: reduced by 70%

• Skin Brightening: 2 tones brighter

• Foundation: A light application is fine.

• Evaluation from others: "Your skin is beautiful"

Patient comments:

"It's so strange that people say that pregnant women have beautiful skin.

It's like a dream."

💪 Strategies for maintaining beautiful skin after giving birth

Postpartum skin changes prediction:

1-3 months postpartum:

• Sudden changes in hormone balance

• Skin problems caused by lack of sleep

• Sensitive skin caused by stress

3-6 months postpartum:

• Hormonal changes due to breastfeeding

• Dryness due to nutrient deficiency

• Reduced recovery ability due to fatigue

Six months or more after giving birth:

• Gradually return to pre-pregnancy state

• However, lack of care accumulates

• With proper care, you can achieve skin that is even more beautiful than before pregnancy

Postpartum preparations starting during pregnancy:

Establish a skin care routine:

• Learn simple and sustainable methods

• Find effective items

• Learn time-saving care techniques

Accumulating nutritional knowledge:

• Learn about ingredients that are effective for beautiful skin

• Learn simple skin-beautifying recipes

• Gain knowledge about supplements

Optimizing lifestyle habits:

• Efficient ways to sleep

• Stress relief

• Establishing exercise habits

Final message from Dr. Yamada:

Skin problems during pregnancy

It can definitely be improved with the right care.


The important thing is not to worry alone

Consult a specialist.


And, this period is a chance to get beautiful skin.

It's about looking at it positively.


Your beautiful skin and

The birth of a healthy baby

I wholeheartedly support you."

In the next section,

Regarding "beauty and fashion strategies for each season and pregnancy period,"

A detailed monthly care plan will be provided.

[Season x Pregnancy Period] Beauty and Fashion Strategy

Complete monthly map from morning sickness to the due date

"I found out I was pregnant in the spring and my baby is due in the winter...what should I do?"

A perfect strategy to deal with seasonal changes and physical condition changes

The gestation period is about 10 months.

During that time, the seasons change two or three times,

Your physical condition will also change dramatically.

"Morning sickness combined with the summer heat was hellish."

"I was in the last month of pregnancy and had no clothes to wear in the winter."

"My skin gets worse with the change of seasons"

Pregnant women who have these concerns

This accounts for 91% of the total .

So, as a pregnancy and childbirth consultant,

Supported over 1,000 pregnant women

Michiko Kato (a pregnancy life advisor with 18 years of experience)

We'll reveal the perfect strategy for dealing with the season and pregnancy period.

"The important thing is to look ahead.

Predict your physical condition and the seasons three months ahead,

Start preparing now.


If you can do this, you can handle any seasonal changes.

I can get through it comfortably.”

In fact, one pregnant woman who received Kato's advice

98% of respondents said they were able to "experience the seasonal changes without stress."

I am answering.

All the technologies for prediction and countermeasures

We will explain in detail by month and symptom.

📅 "Month of Pregnancy x Season" Matrix

Pregnancy period and season combination patterns:

[Spring pregnancy pattern]

Early pregnancy: Spring (April-June)

Second trimester: Summer (July-September)

Late pregnancy: Autumn/winter (October-January)

Biggest challenge:

• The double whammy of morning sickness and hay fever

• Mid-season heatwaves and belly size

• Managing your health during the dry winter months and in the final month of pregnancy

[Summer pregnancy pattern]

Early pregnancy: Summer (July-September)

Second trimester: Autumn/winter (October-January)

Late pregnancy: Spring (February-May)

Biggest challenge:

• The synergistic effect of morning sickness and summer fatigue

• Winter cold and a cold stomach

• Hay fever × Unstable health during the final month

[Autumn pregnancy pattern]

Early pregnancy: Autumn (October-December)

Mid-pregnancy: Winter-Spring (January-April)

Late pregnancy: Summer (May-August)

Biggest challenge:

• Dry skin caused by morning sickness

• Layering clothes in winter and abdominal pressure

• Midsummer x Difficulty of the last month of pregnancy

[Winter pregnancy pattern]

Early pregnancy: Winter (January-March)

Second trimester: Spring/Summer (April-July)

Late pregnancy: Autumn (August-November)

Biggest challenge:

• Deterioration of health due to cold weather and morning sickness

• Rainy season × worsening swelling

• Dry autumn weather and skin problems in later stages

🌸 [Spring Pregnancy] Complete Guide

2nd-4th month of pregnancy (April-June): Morning sickness and hay fever prevention period

Characteristics of this period:

• Morning sickness reaches its peak

• Hay fever causes runny nose and itchy eyes

• Temperature changes can cause unstable physical condition

• Need to change into spring clothes

Beauty measures:

Skin care enhancement points:

• Pollen prevention: Wash your face immediately after returning home

• Enhanced Moisture: For dry to sensitive skin

• UV care begins: Increased UV exposure

• Switch to hypoallergenic cosmetics

Specific care methods:

1. Morning: Mild face wash + moisturizer + sunscreen

2. When going out: Wear a mask (to protect against pollen and morning sickness)

3. After returning home: Immediately wash your face and gargle

4. Night: Thorough moisturizing care

Fashion measures:

Tips for choosing clothes:

• Emphasis on layering (temperature regulation)

• Pollen-resistant material

• Relaxed design to help with morning sickness

• Bright colors lift your mood

Recommended items:

• Lightweight cardigans (3 pieces)

• Cotton tops

• Adjustable bottoms

• Breathable innerwear

Items to note:

• Wool material (pollen adheres to it)

• Tight clothing (morning sickness makes it difficult)

• Dark color (pollen is visible)

5-7th month of pregnancy (July-September): dealing with the heatwave and growing belly

Characteristics of this period:

• Morning sickness subsides

• Your belly starts to become more noticeable

• Exhaustion of energy due to extreme heat

• You may sweat more easily

Beauty measures:

Summer intensive care:

• Sweat prevention: Wash your face twice a day, morning and evening

• Sunscreen: SPF50 + frequently reapplied

• Moisturizing: Change to a refreshing type

• Body Odor Control: Deodorants that are safe for pregnancy

Stretch mark prevention:

• Daily massage with special cream

• Focus on moisturizing after showering

• Not only the stomach but also the chest and thighs

Fashion measures:

Summer Maternity Basics:

• Focus on sweat-wicking and quick-drying materials

• A loose-fitting dress

• Comfortable design that doesn't constrict the stomach

• A jacket to protect you from the air conditioning

Heat prevention goods:

• Maternity belt with ice pack

• Hat with UV protection

• Folding parasol

• Cooling towel

8-10th month of pregnancy (October-January): Dryness and dealing with a big belly

Characteristics of this period:

• Belly reaches maximum size

• Dryness increases skin problems

• Weight gain makes it difficult to move

• Busy preparing for birth

Beauty measures:

Thorough measures to prevent dryness:

• Use a humidifier to maintain indoor humidity at 50-60%

• Rich cream for deep moisturization

• Moisturize within 3 minutes of bathing

• Continued care for stretch marks

Fashion measures:

Winter maternity tips:

• A coat that covers your belly completely

• Adjust the size by layering

• Choose non-slip shoes

• Anti-static measures

☀️ [Summer Pregnancy] Complete Guide

2nd-4th month of pregnancy (July-September): Morning sickness and heatstroke prevention period

Your biggest enemy during this time:

• The double whammy of morning sickness and summer fatigue

• Loss of appetite + dehydration symptoms

• Morning sickness due to smell + sweat smell

• Chills caused by air conditioning

Strategy:

Hydration and nutrition management:

• Drink small amounts of fluids frequently

• Be aware of electrolyte balance

• Avoid drinks that are too cold

• Use of nutritional supplements

Body temperature regulation:

• Cool your neck with an ice pack

• Carry a folding fan or handheld fan

• Rest in an air-conditioned area

• Breathable clothing

Odor control:

• Add a drop of peppermint oil to the mask

• Portable aroma sticks

• Switching to fragrance-free products

• Shower frequently

5th-7th month of pregnancy (October-January): Time to protect your stomach from cold

Characteristics of this period:

• Your health will stabilize.

• Your belly starts to grow

• Cold weather can make you feel bloated

• Dry skin problems

The importance of cold prevention:

• A cold stomach increases the risk of premature birth

• Poor circulation worsens swelling

• Weakened immune system makes you more susceptible to catching colds

Specific measures:

• Keep your abdomen warm with a belly warmer or heating pad

• Prevents cold ankles and wrists

• Consciously drink hot drinks

• Promote blood circulation through moderate exercise

8-10th month of pregnancy (February-May): Hay fever and measures to prevent pregnancy

Characteristics of this period:

• Body feels heavy and difficult to move

• Hay fever makes me feel even worse

• Anxiety and stress about childbirth

• Temperature differences make it difficult to manage your health

Hay fever and pregnancy prevention:

• Minimize time spent outside

• Dry laundry indoors

• Run the air purifier at full capacity

• Consult your doctor about hay fever medications that are safe for pregnant women.

🍂 [Autumn Pregnancy] Complete Guide

2nd-4th month of pregnancy (October-December): Dryness and morning sickness prevention period

Characteristics of this period:

• Morning sickness peak + air drying

• Skin irritation tends to worsen

• Cold and flu season

• Stress due to busy schedules at the end of the year

Thorough measures to prevent dryness:

• Control indoor humidity (50-60%)

• Enhanced moisturizing care

• Hydration awareness

• Moisturize your mouth while wearing a mask

Maintaining immunity:

• Wash your hands and gargle thoroughly

• Get enough sleep

• A nutritionally balanced diet

• Moderate exercise

5th-7th month of pregnancy (January-April): Three cold days, four warm days, and measures to prevent a swollen belly

Characteristics of this period:

• Large temperature differences

• Your belly starts to become more noticeable

• Hay fever season begins

• Changes in the environment for the new fiscal year

How to deal with temperature differences:

• Master the layered style

• Choose items that are easy to put on and take off

• Be aware of the temperature difference between indoors and outdoors

• Sensitively detects changes in your physical condition

8-10th month of pregnancy (May-August): Midsummer and preparation for the final month

The biggest challenge of this period:

• Maximum weight + extreme heat

• Development of miliaria and heat rash

• Poor appetite and malnutrition

• Lack of sleep due to tropical nights

Midsummer x Term Survival Tips:

• Air conditioner set to 28 degrees + electric fan

• Active use of cooling products

• Maintain cleanliness by showering frequently

• Drink at least 3L of fluid per day

• Go out only in the early morning and evening

❄️ [Winter Pregnancy] Complete Guide

2nd-4th month of pregnancy (January-March): Extreme cold and morning sickness prevention period

Characteristics of this period:

• Morning sickness and cold weather exhausted me

• Peak of influenza epidemic

• Dry skin causes worsening skin irritation

• Depression due to reduced daylight hours

Cold weather and health management:

• Keeping the abdomen warm is the top priority

• Prevents cold feet

• Warm yourself from the inside out with hot drinks

• Vitamin D deficiency prevention

Infectious disease prevention:

• Avoid crowds

• Wearing masks is mandatory

• Wash your hands and use alcohol disinfectant

• Vaccinations (consult with your doctor)

5th-7th month of pregnancy (April-July): Rainy season and swelling prevention period

Characteristics of this period:

• Your belly starts to become more noticeable

• High humidity during the rainy season

• Swelling tends to worsen

• Allergies caused by mold and dust mites

Tips for staying comfortable during the rainy season:

• Control humidity with a dehumidifier

• Breathable clothing

• Massage to relieve swelling in the legs

• Be mindful of indoor ventilation

8th-10th month of pregnancy (August-November): Seasonal changes and preparations for the final month

Characteristics of this period:

• The transition from summer to autumn

• Temperature changes can cause unstable physical condition

• Dry season begins

• Preparations for childbirth are in the final stages

Seasonal changes:

• Prepare for clothing adjustments

• Started strengthening moisturizing care

• Lifestyle habits to maintain immunity

• Final check of birth preparations

🗓️ "Three Months Ahead" Preparation Calendar

Example of preparations for a currently 4th month pregnant woman:

Preparations for this month (4 months):

• Check the season at 7 months pregnant (3 months later)

• Make a list of items you need for the season

• Buy early during sales periods

• Select size based on predicted changes in body shape

Example (for spring pregnancy):

Found out I was pregnant in April → 7 months pregnant in July

Things to prepare in April:

• Summer maternity wear selection

• Purchase anti-perspirant skin care products

• Bring a jacket to protect yourself from the air conditioning

• Started using stretch mark prevention cream

Purchase timing:

• May: Pre-purchase before the summer sale begins

• June: Prepare comfortable items before the rainy season begins

• July: Addition of full-scale heat prevention goods

💡 Emergency solutions for seasonal problems

[Spring] Emergency measures for hay fever and morning sickness

Symptoms: stuffy nose and nausea, difficulty breathing

Solution:

1. Immediately evacuate indoors

2. Remove pollen with nasal irrigation

3. Warm your nose with a steamed towel

4. Safe nasal spray use during pregnancy

5. If symptoms are severe, contact your obstetrician-gynecologist.

[Summer] Heatstroke and pregnancy emergency measures

Symptoms: dizziness, headache, nausea

Solution:

1. Immediately move to a cooler place

2. Loosen your clothing to let your body heat dissipate

3. Cool your neck, armpits, and thighs

4. Drink oral rehydration fluid slowly

5. If symptoms do not improve within 30 minutes, seek medical advice

[Autumn] Emergency measures for dry and rough skin

Symptoms: Itching, redness, peeling

Solution:

1. Cool the affected area to reduce itching

2. Form a protective film with Vaseline

3. Keep indoor humidity above 60%

4. Avoid irritating cosmetics

5. Consult your doctor about anti-itch medication (safe during pregnancy)

[Winter] Emergency measures for cold weather and abdominal bloating

Symptoms: abdominal distension and pain

Solution:

1. Rest in a warm place

2. Warm your abdomen with a heating pad

3. Take a deep breath and relax

4. Warm up from the inside out with hot drinks

5. If the swelling persists, contact your obstetrician-gynecologist.

📱 Useful apps and tools for "seasonal management"

Top 5 recommended apps:

1st place: Pregnancy and childcare app "Mamare"

• Advice for each week of pregnancy

• Automatically deliver seasonal tips

• Exchange information with other mothers of the same age.

• Reliable information supervised by doctors

2nd place: Weather forecast app "Weathernews"

• Hourly weather details

• Pollen and PM2.5 information

• Heatstroke warning/Dry weather warning

• Providing health information for pregnant women

3rd place: Health management app "Luna Luna Body Temperature Note"

• Record your basal body temperature

• Visualization of changes in physical condition

• Analysis of correlation with seasonal changes

• Information sharing function with doctors

4th place: Meal management app "Asuken"

• Nutritional management during pregnancy

• Seasonal food suggestions

• Calorie and nutrient calculations

• Dietitian advice

5th place: Exercise app "Pregnancy Yoga Exercise"

• Exercise menu by pregnancy week

• Indoor exercise according to the season

• Stretching for physical condition management

• Safe midwife-supervised program

In the next section,

Regarding "cosmetics brands that can be used safely during pregnancy,"

Cosmetics professionals have achieved both safety and cost-effectiveness

We will introduce selected items in detail.

[Selected by cosmetics professionals] A complete guide to cosmetic brands that are safe to use during pregnancy

Carefully selected items that are both safe and cost-effective

"I'm worried about choosing cosmetics since I'm pregnant..." "I want it to be safe but effective."

A list of carefully selected professionals for you

Many women face a number of problems when they find out they are pregnant.

"Is the cosmetics I've been using really okay?"

"I feel like safe cosmetics are not very effective..."

"The price is too high and I can't continue."

Pregnant women who have these concerns

This accounts for 87% of the total .

So, after 20 years of involvement in cosmetics development,

He currently works as an expert in cosmetic safety assessment.

Yumiko Tanaka (cosmetic ingredient analyst and pharmacist)

Satisfies the three criteria of "safety," "effectiveness," and "price"

The strongest brand list is released.

"The important thing is not to compromise because you're pregnant.

The idea is to choose truly good products especially during pregnancy.


With the right knowledge, you can be safe and

You're sure to find cosmetics that are effective and effective."

In fact, there are pregnant women who have used the cosmetics recommended by Tanaka.

94% of respondents answered that they were able to enjoy beauty care with peace of mind.

The selection criteria are based on scientific evidence and

We will explain specific brands and items in detail.

🔬 Professional advice on choosing cosmetics for pregnancy

Expert Tanaka's three-level evaluation system:

[Safety Level 1] Absolute requirement

No banned ingredients:

• Retinols (all types)

• Hydroquinone

• Salicylic acid (2% or more)

• Benzoyl peroxide (5% or more)

• Essential oils (uterine contraction system)

• Parabens (high concentrations)

Allergy tested:

• Patch test performed

• Sensitive skin test

• Eye irritation test (for eye care)

• Safety confirmed by dermatologists

[Safety Level 2] Recommended conditions

Hypoallergenic design:

• Unscented or naturally flavored

• No coloring or natural colors

• Alcohol-free

• Mineral oil free

• Minimal surfactant use

pH value suitability:

• Facial cleanser: pH 5.5-6.5 (weak acidity)

• Lotion: pH 5.0-7.0

• Cream: pH 5.5-6.5

• pH designed to be gentle on pregnant skin

[Safety Level 3] Ideal conditions

Organic and naturally derived:

• Uses organically grown ingredients

• No synthetic chemical preservatives

• No petroleum-based surfactants

• No genetically modified ingredients

Third-party certification:

• ECOCERT certified

• COSMOS certified

• JOCA organic cosmetics certification

• Recommended by the Japan Atopic Dermatitis Association

🏆 [Overall Ranking] Top 10 Recommended Brands for Pregnancy

1st place: Mom & Kids (Natural Science)

Rating: 96/100

Recommended reasons:

• Pregnancy and childcare specialty brands

• Supervised by a dermatologist, obstetrician-gynecologist, and midwife

• No additives and hypoallergenic formula

• Research focused on preventing stretch marks

Popular items:

• Natural Mark Cream (prevents stretch marks): 2,970 yen

• Moist Body Cream: 1,980 yen

• Baby Milky Lotion: 1,650 yen

Actual usage experience:

"It spreads well and isn't sticky.

I was able to use it safely throughout pregnancy and after giving birth.

(30 years old, pregnant with second child)

2nd place: Avène (Pierre Fabre)

Rating: 94/100

Recommended reasons:

• French pharmacy brand

• 150 years of history specializing in sensitive skin

• #1 Dermatologist Recommended

• The natural mineral benefits of hot spring water

Popular items:

• Avène Water: 700 yen

• Tolerance Extreme Cream: 3,300 yen

• Milky Gel: 2,420 yen

Features:

For rough and sensitive skin during pregnancy

Fast-acting sedative effect

3rd place: MUJI

Rating: 91/100

Recommended reasons:

• Best value for money

• Simple composition

• Fragrance-free, colorant-free, and mineral oil-free

• Available nationwide

Popular items:

• Sensitive skin lotion (highly moisturizing type): 690 yen

• Sensitive skin lotion: 580 yen

• Jojoba oil: 890 yen

Cost-effectiveness calculation:

Purchase a set of 3 for approximately 500 yen per month

(1/10 the price of luxury brands)

4th place: Weleda

Rating: 89/100

Recommended reasons:

• A long-established organic cosmetics company

• Over 95% naturally derived ingredients

• Famous for its stretch mark prevention oil

• Popular in 50 countries around the world

Popular items:

• Mother's Body Oil: 4,180 yen

• Calendula Baby Oil: 1,320 yen

• Arnica massage oil: 2,530 yen

Fragrance rating:

With a gentle scent of natural essential oils

Easy to use even during morning sickness

5th place: Due (2e)

Rating: 87/100

Recommended reasons:

• Shiseido's line for sensitive skin

• Developed in collaboration with dermatologists

• Hypoallergenic and allergy tested

• Easily purchased at drugstores

Popular items:

• Baby Plus Foam Soap: 1,430 yen

• Baby Plus Milky Lotion: 1,650 yen

• Baby Plus UV Protect Milk: 1,980 yen

Features:

Can be used with babies

Skin care for the whole family

6th to 10th place

6th place: Curel (85 points)

Contains ceramide functional ingredients for dry, sensitive skin

7th place: Minon (83 points)

Amino acid cleanser, barrier function support

8th place: Alouette (81 points)

Nano-sized natural ceramide, for ultra-sensitive skin

9th place: FANCL (79 points)

Additive-free cosmetics, preservative-free

10th place: Chifure (77 points)

Simple formula, affordable and easy to continue

💄 [Category] Detailed guide to the best items

[Facial Cleanser Category] Top 3 Best Items

1st place: Mama & Kids Baby Body Shampoo

Price: 1,650 yen

Ingredient Characteristics:

• 100% amino acid-based cleansing ingredients

• Weak acidity, the same as tears

• Contains 8 types of moisturizing ingredients

• Over 99% natural origin

Usage feeling:

It produces rich foam and leaves your skin feeling moisturized after washing.

It doesn't hurt even if it gets in your eyes, so it's safe.

Benefits during pregnancy:

• It's okay if you're sensitive to scents due to morning sickness

• Can be used with your baby after birth

• Good value for money and economical

2nd place: MUJI Foaming Facial Cleanser for Sensitive Skin

Price: 350 yen

Reasons why it's the best value for money:

• Just the right amount of foam with one push

• Balance of cleansing power and moisturizing power

• Fragrance-free, colorant-free, and mineral oil-free

• Refills make it even more economical

3rd place: Avène Gentle Cleansing Foam

Price: 2,420 yen

Reasons for high quality:

• Contains Avène thermal spring water

• Dermatologist tested

• Cleansing power that can even remove makeup

• Effective for rough skin during pregnancy

[Lotion category] Top 3 best items

1st place: MUJI Lotion, Sensitive Skin, High Moisture Type

Price: 690 yen (400ml)

Component analysis:

• Lipidure (twice the moisturizing power of hyaluronic acid)

• Sodium hyaluronate

• Grapefruit seed extract

• Purslane extract

Cost-effectiveness calculation:

1.7 yen per 1 ml

(1/50 the price of luxury lotions)

effect:

Dry skin during pregnancy

Visible improvement in 3 weeks

2nd place: Curel Lotion III (Very Moisturizing)

Price: 1,980 yen (150ml)

Effects of ceramide functional ingredients:

• Penetrates deep into the stratum corneum

• Supports barrier function

• Protects the skin from external stimuli

• Ideal for sensitive skin during pregnancy

3rd place: Avene Avene Water

Price: 700 yen (50ml)

Effects of 100% hot spring water:

• Instantly soothes skin

• Reduces inflammation

• Tone your skin with minerals

• Can be used over makeup

[Lotion/Cream Category] Top 3 Best Items

1st place: Mama & Kids Natural Mark Cream

Price: 2,970 yen (150g)

Stretch mark prevention effect:

• Calendula oil (skin repair)

• Argan oil (moisturizing and softening)

• Centella asiatica extract (collagen production)

• Lima Bean Seed Extract (Improves Elasticity)

How to use:

Apply twice a day, morning and evening, to the stomach, chest, and thighs

Apply while gently massaging

Effectiveness rate:

92% of users successfully prevent stretch marks

2nd place: Weleda Mother's Body Oil

Price: 4,180 yen (100ml)

Organic Ingredients:

• Almond oil (moisturizing and softening)

• Wheat germ oil (rich in vitamin E)

• Arnica extract (promotes blood circulation)

• Rosemary extract (antioxidant)

Fragrance effects:

With a gentle scent of natural essential oils

Relaxing effect too

3rd place: MUJI Emulsion for sensitive skin

Price: 580 yen (200ml)

The benefits of a simple formula:

• Minimum necessary ingredients

• Minimal risk of allergic reactions

• Economical even for daily use

• Can be used on both face and body

[Sunscreen category] Top 3 best items

1st place: Due Baby Plus UV Protect Milk

Price: 1,980 yen (30ml)

Why it's ideal during pregnancy:

• SPF20 PA++ (moderate protection)

• No UV absorbers

• Can be removed with soap

• Can be used on babies from 1 month old

2nd place: Avène Mineral Fluid

Price: 3,080 yen (40ml)

Suitable for sensitive skin:

• 100% mineral filtered

• Contains Avène thermal spring water

• Also excellent as a makeup base

• Dermatologist tested

3rd place: MUJI Sunscreen Milk for Sensitive Skin

Price: 890 yen (30ml)

For those who prioritize cost-effectiveness:

• SPF30 PA+++

• Fragrance-free, colorant-free, and mineral oil-free

• Waterproof

• Pump type for easy use

💰 Recommended outfits for every budget

[Monthly budget 2,000 yen] Super saving course

Item configuration:

• Face wash: MUJI foaming face wash (350 yen)

• Lotion: MUJI High Moisturizing Lotion for Sensitive Skin (690 yen)

• Emulsion: MUJI Emulsion for Sensitive Skin (580 yen)

• Sunscreen: Chifure Sunscreen (880 yen)

Total: 2,500 yen (first time)

Refills and repeat purchases cost 1,800 yen per month

effect:

Basic skin care is enough

Safety is also ensured

[Monthly budget 5,000 yen] Balanced course

Item configuration:

• Face wash: Mommy & Kids Baby Body Shampoo (1,650 yen)

• Lotion: Curel Lotion III (1,980 yen)

• Emulsion: Due Milky Lotion (1,650 yen)

• Sunscreen: Due UV Protect (1,980 yen)

Total: 7,260 yen (first time)

Repeat purchases cost 4,500 yen per month

effect:

High safety and reliable effectiveness

Stretch mark prevention can also be added

[Monthly budget 10,000 yen] Premium course

Item configuration:

• Face wash: Avène Gentle Cleansing (2,420 yen)

• Lotion: Avène Water (700 yen x 2 bottles)

• Serum: Weleda Facial Oil (4,180 yen)

• Cream: Mama & Kids Mark Cream (2,970 yen)

• Sunscreen: Avène Mineral Fluid (3,080 yen)

Total: 14,050 yen (first time)

Repeat purchases cost 9,500 yen per month

effect:

Highest level of safety and effectiveness

Continue using it after giving birth to maintain beautiful skin

🛒 A "No-Fail" Shopping Guide

[Store Purchase] Advantages and Disadvantages

Drugstore:

Advantages: You can check the actual product, and get points back

Cons: Limited selection

Recommended products: MUJI, Curel, Due

Department stores and specialty stores:

Benefits: Consultation by expert staff, sample provided

Cons: High prices and inconvenient access

Recommended products: Avène, Weleda

MUJI stores:

Pros: Lowest price, wide range of capacity options

Cons: Cannot be compared to other brands

Recommended products: All sensitive skin series

[Online Purchase] Smart Use

Official online store:

• No need to worry about counterfeits

• Discounts available for subscriptions

• Skin consultation service available

• Comprehensive return and exchange guarantee

Amazon and Rakuten:

• Easy price comparison

• Reviews are available

• High point redemption rate

• Caution: Risk of counterfeit and resold products

Points to check when purchasing:

• Check if the seller is an authorized dealer

• Check the manufacturing date and expiry date

• Avoid unusually low prices

• Determine the authenticity of reviews

⭐ Real user review analysis

Satisfaction data by pregnancy stage

Early pregnancy assessment (2-4 months):

Highly rated brands:

1st place: MUJI (93% satisfied)

"It was fine even when I was sensitive to smells due to morning sickness."

2nd place: Avène (91% satisfied)

"It saved me when my skin was really rough"

3rd place: Moms & Kids (89% satisfied)

"I felt safe using it from the beginning of my pregnancy."

Mid-trimester (5-7 months) assessment:

Highly rated brands:

1st place: Weleda (95% satisfied)

"I could really feel the effect of preventing stretch marks"

2nd place: Moms & Kids (94% satisfied)

No skin problems even with a big belly

3rd place: Curel (90% satisfied)

"Keeps moisture even during dry seasons"

Third trimester (8-10 months) assessment:

Highly rated brands:

1st place: Moms & Kids (96% satisfied)

"I didn't get stretch marks until I was due."

2nd place: Due (92% satisfied)

Can be used with your baby even after birth

3rd place: Avène (90% satisfied)

"It's reliable and has immediate effects when you have skin problems."

[Cost-effectiveness satisfaction] ranking

1st place: MUJI

Satisfaction rate: 97%

"The best balance of effectiveness and price"

2nd place: Chifure

Satisfaction rate: 89%

"It's affordable and safe to use"

3rd place: Curel

Satisfaction rate: 85%

"It's convenient because you can buy it at a drugstore."

Final advice from Expert Tanaka:

"The most important thing when choosing cosmetics during pregnancy is

While prioritizing safety,

Don't give up on "effectiveness" and "continuity."


Expensive cosmetics are not necessarily better.


The important thing is to choose a product that suits your skin type and budget.

Finding the "best combination."


And if you develop good skin care habits during pregnancy,

You can maintain beautiful skin even after giving birth.


Cosmetics are an investment in beauty.

Choose wisely and feel confident throughout your pregnancy

Please shine."

📝 "The best cosmetics for me" diagnostic chart

[STEP 1] Skin type diagnosis

Question 1: What was your skin like before pregnancy?

A. Normal skin → Go to 【STEP 2】

B. Dry skin → [Moisturizing route]

C. Oily skin → [Refreshing route]

D. Sensitive skin → [Low-irritation route]

E. Combination skin → [Balance route]

[STEP 2] Setting a budget

Question 2: What is your monthly skincare budget?

A. Under 2,000 yen → [Savings Course]

B. 2,000-5,000 yen → [Standard course]

C. 5,000-10,000 yen → [Full Course]

D. Over 10,000 yen → [Premium Course]

[STEP 3] Important points

Question 3: What is most important to you?

A. Safety first → [Focus on no additives]

B. Stretch mark prevention → [Focus on body care]

C. Improvement of rough skin → [Focus on treatment system]

D. Ease of use → [Emphasis on easy care]

[Example of diagnosis result]

For dry skin, budget-friendly options, and safety-conscious:

Recommended brand: MUJI

• Face wash: Foam cleanser for sensitive skin

• Lotion: For sensitive skin, highly moisturizing type

• Emulsion: Emulsion for sensitive skin

• Oil: Jojoba oil

Total budget: 2,160 yen (first time)

Repeat: 1,500 yen per month

Predicted effect:

Dryness improved in 2 weeks,

Skin quality stabilizes in one month

🎁 Sample and trial information for great deals

[Free sample] How to obtain

Moms & Kids:

• Request a free sample on the official website

• 7-day trial set

• Only shipping costs (300 yen)

• Money back guarantee if you don't like it

Avène:

• Samples distributed at dermatologists and pharmacies

• Provided after skin consultation on the official website

• Available for trial at department store counters

• Mini size set for sensitive skin

Weleda:

• Request a sample on the official website

• Maternity oil for 7 days

• Comes with detailed instructions on how to use

• Discounts on this product based on satisfaction

[Trial Set] Special Offer

Due Starter Set:

Price: 1,100 yen (usually 3,000 yen)

Contents: Face wash, lotion, emulsion, sunscreen

Duration: Approximately 10 days

Benefits: 500 yen discount when purchasing this product

Curel Trial Kit:

Price: 1,320 yen (usually 2,500 yen)

Contents: Lotion, emulsion, cream

Duration: Approximately 2 weeks

Bonus: Gift certificate for completing a usage survey

📞 List of consultation desks for when you're in trouble

[Direct consultation with manufacturer]