Why do we celebrate Hinamatsuri? What is the role of the Hina dolls?
The items being sold are for Hinamatsuri.
This Hinamatsuri. This Hinamatsuri. And...
Hinamatsuri has been around since long before we were born.
Hina dolls are a symbol of wishing for the healthy growth of young children.
March 3rd is a day to celebrate and convey joy from the heart.
The only time a year is on Hinamatsuri, when parents express their feelings to their children...
Hinamatsuri is an ancient Japanese women's culture.
Yes, this is an important way of nurturing the heart that will allow us to convey the Japanese spirit in every era.
That is why I think this is the essence of Hina dolls.
it is···
Hinamatsuri represents family ties and the harmony between Japanese women.
Why do Japanese people display Hina dolls on March 3rd?
The history of Hina dolls is long, dating back to the Heian period. Hinamatsuri (Doll Festival) has continued from this period to the present day. Hina dolls are used to celebrate the birth and growth of girls.
In the past, there was not as much material abundance as there is today. Even when children were born, medical institutions and medicines were not yet developed, and many children died before reaching adulthood. In such times, people celebrated by displaying Hina dolls with the hope that girls would grow up to be fine people.
Recently, with the proliferation of things, it is true that people tend to get caught up in the idea of Hina dolls as mere objects. We at Hinasei, a Hina Doll store in Fujieda City, Shizuoka Prefecture, feel a little lonely, but as a company dedicated to making and providing Hina dolls, we at Hinasei, a Hina Doll store in Fujieda City, Shizuoka Prefecture, first and foremost aim to convey the true essence of Hina dolls.
Cultivating gratitude through Hinamatsuri
Through Hinamatsuri, you can experience cultivating a sense of gratitude in your daughter's heart. Of course, there are Western-style events such as Christmas and Valentine's Day, but those are just that.
Born and raised as a Japanese person. If you're reading this, you live in Japan, so you may not know this, but it's true that the Japanese temperament has unique characteristics that are rare in the world. Not only are they hardworking and earnest, but they also respect others and put them first. They are considerate of others. This awareness is quite strong in the national character.
Because we are an island nation, this mindset has been passed down through generations of ancestors, and one example of this is the existence of Hina dolls. 
The deep feelings that go into Hina dolls
The Hina dolls are gifts given by grandparents. Grandparents don't give them for themselves, but for others, and deep within them lies a wish: "May the newborn baby grow up healthy." These dolls are displayed and celebrated on March 3rd, Hinamatsuri.
The gift of a Hina doll given by grandparents to a growing young girl includes conversations as the family experiences Hinamatsuri, such as, "We have these wishes and these feelings..." "We want you to become like this," and "That's why grandparents gave you this Hina doll."
If children learn this and grow up through Hinamatsuri, won't they naturally develop a sense of gratitude?
Japanese Virtues and Hina Dolls
As I mentioned earlier, Japanese people have a strong sense of respect for others, putting others first, and being considerate to others. These values are perfectly suited to Hina dolls.
That's why Hinasei, a Hina doll shop in Fujieda City, Shizuoka Prefecture, speaks out loudly before selling Hina dolls.
Hina dolls symbolize family ties and family togetherness, and ultimately build a kind and grateful heart in children.
The culture and custom of Hinamatsuri (celebrating by displaying Hina dolls) is still carried on today, and will continue to do so forever.
Basically, it's not for yourself, but "for the other person..." - this is the virtuous value that is engraved in Japanese people.
Why Shizuoka Prefecture is a producer of Hina dolls (Trivia)
Shizuoka Prefecture became a production center of Hina dolls when Tokugawa Ieyasu finally built Sunpu Castle (present-day Aoi Ward, Shizuoka City, Shizuoka Prefecture) in Suruga Province (present-day Shizuoka) and called in craftsmen from Kyoto and Edo to build Sunpu Castle (present-day Aoi Ward, Shizuoka City, Shizuoka Prefecture).
These craftsmen built Sunpu Castle (present-day Aoi Ward, Shizuoka City, Shizuoka Prefecture) and later became furniture makers, geta makers, and Hina doll makers. These craftsmen remained in Shizuoka Prefecture and became craftsmen making Hina dolls, and Shizuoka Prefecture became a Hina doll production center.
