The reason why Hinasei exists is to deepen family bonds through the first festival.

For moms and dads who are thinking about preparing Hina dolls.

For those who love Japanese style.

Why not spend your annual Hinamatsuri with these very rare dolls, Hina dolls and May dolls, which are set on folding screens made from natural cedar wood and are full of Japanese charm?

Hinamatsuri and Boys' Festival are traditional Japanese events.

This ancient Hina doll dates back to the Heian period.
What is it that lies at the heart of these Hina dolls?

It is the human love that a parent has for their child.

"I want my newborn baby to grow up healthy and strong."
"I want him to grow up healthy and have a kind heart."
"I want to be someone that everyone loves."

Hina dolls represent these feelings of parents.
And this involves even more connections between people.

So who is the giver?

The people who give May dolls and Hina dolls are grandparents. They are given to their grandchildren, who are newborn babies. Here too, there are the same wishes and feelings as with the parents. Hina dolls and May dolls are given to newborn babies with these wishes and feelings in mind.

These dolls, each carrying a message, are displayed and celebrated on March 3rd every year, the Girls' Festival.

Every year, Hinamatsuri is celebrated through the small eyes of a growing child.
Here, many memories will be etched in your child's heart.

Children experience this happy family time, and there is conversation between parents and children.

"This is what you were like when you were born!" "This is what you did on Hinamatsuri this year!" "Your grandparents gave you this Hina doll to tell you to be a good girl!"

By repeating these experiences year after year, your child's mind will grow. By repeating these experiences, something important will begin to sprout in your child's heart. Your child's "heart" will begin to move in an increasingly rich direction.

Times change, but...

Although the form of Hina dolls has changed over the years, the essence of the dolls remains the same.

It's true that 30 or 40 years ago, people celebrated Hinamatsuri with a seven-tiered display of 15 dolls. However, in recent years, due to space constraints, more and more people are choosing to display and store two Hina dolls, one for the prince and one for the princess.

We don't recommend overly large Hina dolls or May dolls. In order to enjoy watching your child grow up on Hinamatsuri (Girl's Day) every year on March 3rd, it's important that the dolls are not too big and are easy to display and store.

Hinamatsuri is a special occasion for families to enjoy together, especially with your daughter. Wouldn't you like to celebrate with a more Japanese-style Hina doll?

Therefore, at Hinasei Dolls in Fujieda City, Shizuoka Prefecture, we offer a wide variety of these two-piece old-fashioned Hina dolls.

These days, it seems like Hina dolls can be purchased easily, but Hina dolls made from natural cedar wood are extremely rare.

In fact, the industry almost never deals in Hina dolls and May dolls that exude an old-fashioned Japanese-style atmosphere, because they are not even being made.

We have long wanted to offer Hina dolls that have the unique atmosphere of Kyoto's old townscape.

However, I learned that the industry does not, and cannot, make these products. Surprisingly, it is difficult to obtain natural materials in a stable supply. Processing them takes time and effort. Painting techniques are required. Moreover, the biggest drawback is that, unlike mass-produced products, they are expensive. There is also the cost of materials.

However, I (Hinasei) personally love the good old days of Japan.

Amidst Japan's rapid economic growth, development, modernization, and Westernization, the streets of Kyoto continue to exude a Japanese atmosphere. The government has worked together to preserve this landscape, with the aim of "preserving the Japanese character of Kyoto alone."

They went against the times. What should be preserved and what should evolve. This decision at the time has left Kyoto's streetscape and atmosphere in the modern world. It is also a treasure of Japan.

In the midst of all this, I received a request from someone who was on the same wavelength as me.

Hinasei-ness! I love Japanese-ness!

I'm looking for such a Hina doll. Long ago, when I went to visit my grandparents' parents' house in the countryside, the house was somehow gloomy and dim. It was not a convenient place at all.

There are old scratches here and there, perhaps marks made by the carpenter when the house was built? You can feel the weight of time. There is a hearth with the crackling sound of firewood burning, and a warm atmosphere and space.

A very relaxing rural home for grandparents.
I want a Hina doll with this kind of atmosphere.

At that moment, I saw the future that I wanted to create and provide for Hinasei.

Over time, we have reviewed our manufacturing techniques and sales distribution methods, and have expanded our offering to include a wide variety of dolls. We have created our carefully crafted, traditional Japanese style Hina dolls and May dolls.