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Top > Stylish Hina Dolls See the special feature


We want families to deepen their bonds through the first seasonal festival - why Hinasei exists

The reason why Hinasei exists is to deepen family bonds through the first festival.





Compact and modern Hina dolls




For moms and dads who are thinking about preparing Hina dolls.

For those who love Japanese style.

Why not spend your annual Hinamatsuri with these very rare dolls, Hina dolls and May dolls, which are set on folding screens made from natural cedar wood and are full of Japanese charm?


Hinamatsuri and Boys' Festival are traditional Japanese events.


This ancient Hina doll dates back to the Heian period.
What is it that lies at the heart of these Hina dolls?

It is the human love that a parent has for their child.

"I want my newborn baby to grow up healthy and strong."
"I want him to grow up healthy and have a kind heart."
"I want to be someone that everyone loves."


Hina dolls represent these feelings of parents.
And this involves even more connections between people.

So who is the giver?

The people who give May dolls and Hina dolls are grandparents. They are given to their grandchildren, who are newborn babies. Here too, there are the same wishes and feelings as with the parents. Hina dolls and May dolls are given to newborn babies with these wishes and feelings in mind.

These dolls, each carrying a message, are displayed and celebrated on March 3rd every year, the Girls' Festival.

Every year, Hinamatsuri is celebrated through the small eyes of a growing child.
Here, many memories will be etched in your child's heart.


Children experience this happy family time, and there is conversation between parents and children.


"This is what you were like when you were born!" "This is what you did on Hinamatsuri this year!" "Your grandparents gave you this Hina doll to tell you to be a good girl!"


By repeating these experiences year after year, your child's mind will grow. By repeating these experiences, something important will begin to sprout in your child's heart. Your child's "heart" will begin to move in an increasingly rich direction.



Family Love Hina Dolls



Times change, but...


Although the form of Hina dolls has changed over the years, the essence of the dolls remains the same.

It's true that 30 or 40 years ago, people celebrated Hinamatsuri with a seven-tiered display of 15 dolls. However, in recent years, due to space constraints, more and more people are choosing to display and store two Hina dolls, one for the prince and one for the princess.

We don't recommend overly large Hina dolls or May dolls. In order to enjoy watching your child grow up on Hinamatsuri (Girl's Day) every year on March 3rd, it's important that the dolls are not too big and are easy to display and store.


Family Love Hina Dolls


Hinamatsuri is a special occasion for families to enjoy together, especially with your daughter. Wouldn't you like to celebrate with a more Japanese-style Hina doll?

Therefore, at Hinasei Dolls in Fujieda City, Shizuoka Prefecture, we offer a wide variety of these two-piece old-fashioned Hina dolls.

These days, it seems like Hina dolls can be purchased easily, but Hina dolls made from natural cedar wood are extremely rare.

In fact, the industry almost never deals in Hina dolls and May dolls that exude an old-fashioned Japanese-style atmosphere, because they are not even being made.

We have long wanted to offer Hina dolls that have the unique atmosphere of Kyoto's old townscape.


However, I learned that the industry does not, and cannot, make these products. Surprisingly, it is difficult to obtain natural materials in a stable supply. Processing them takes time and effort. Painting techniques are required. Moreover, the biggest drawback is that, unlike mass-produced products, they are expensive. There is also the cost of materials.

However, I (Hinasei) personally love the good old days of Japan.


Amidst Japan's rapid economic growth, development, modernization, and Westernization, the streets of Kyoto continue to exude a Japanese atmosphere. The government has worked together to preserve this landscape, with the aim of "preserving the Japanese character of Kyoto alone."


They went against the times. What should be preserved and what should evolve. This decision at the time has left Kyoto's streetscape and atmosphere in the modern world. It is also a treasure of Japan.

In the midst of all this, I received a request from someone who was on the same wavelength as me.



Traditional Japanese Hina Dolls



Hinasei-ness! I love Japanese-ness!


I'm looking for such a Hina doll. Long ago, when I went to visit my grandparents' parents' house in the countryside, the house was somehow gloomy and dim. It was not a convenient place at all.

There are old scratches here and there, perhaps marks made by the carpenter when the house was built? You can feel the weight of time. There is a hearth with the crackling sound of firewood burning, and a warm atmosphere and space.

A very relaxing rural home for grandparents.
I want a Hina doll with this kind of atmosphere.

At that moment, I saw the future that I wanted to create and provide for Hinasei.

Over time, we have reviewed our manufacturing techniques and sales distribution methods, and have expanded our offering to include a wide variety of dolls. We have created our carefully crafted, traditional Japanese style Hina dolls and May dolls.






Stylish May Dolls



三段飾りの隣でにっこり:長野県の宮川様|初節句 雛人形

三段飾りの隣でにっこり:長野県の宮川様|初節句 雛人形 三段飾りの隣でにっこり:長野県の宮川様|初節句 雛人形 畳の上に三段の雛飾りを背に、ママに抱かれてこちらをまっすぐ見つめる赤ちゃんのお写真をお送りいただきました。 淡いゴールドのワンピースに白いお花のヘアバンド。少し緊張したような、でもどこかほっとしたような表情が、とても愛らしいですね。 桜模様の背景に親王・三人官女が華やかに並び、桃の花や御所車、色鮮やかなつるし雛も添えられた、心のこもった飾り付けが印象的です。 こんなにも温かな春の景色の中で迎えた初節句。 これからも毎年、お雛様とともに成長を重ねていかれますように。 人形のひなせい 柴田 ご購入されたお雛様はこちら

お雛様と一緒にお祝い:神奈川県の美來ちゃん|初節句の雛人形

両親から、ひなせいさんのお雛様をプレゼントしてもらいました初めて迎える娘のひな祭りとても素敵なお雛様と一緒にお祝いすることができて、幸せな時間でしたこれから毎年、このお雛様とともに娘の成長を見守っていけるのが楽しみです素敵なお雛様をありがとうございました

娘の初節句がとても華やかに:愛知県の陽彩ちゃん|雛人形のお雛様

娘の初節句にひなせいさんの雛人形をじーじばーばに購入してもらいました。とっても素敵な雛人形でこれを選んで良かったと毎日嬉しい気持ちで眺めていました。9ヶ月の娘は何でも目新しいものはすぐ触りに行きますが、雛人形には触れず、ちょこんと座って眺めています。何かを感じているようです。

令和らしい可愛い雛人形:東京都の真桜ちゃんの初節句の雛祭り

伝統的な雛人形も素敵だったのですが、お花をバックにしたモダンなデザインは他社では見たことがなく、一目惚れし購入を決めました。サイズも大きすぎないのでタンスの上に置けましたし、色合いがマンションのフローリングにも合っていて気に入っています。友人や親戚にも令和らしい可愛い雛人形だと褒められてとても嬉しかったです。

金屏風が映えるお雛様:岐阜県の希ちゃんの初節句

金屏風が映えるお雛様:岐阜県の希ちゃんの初節句 金屏風が映えるお雛様:岐阜県の希ちゃんの初節句 昨年誕生した娘の初節句のために私の両親から贈ってもらったのがひなせいさんのお雛様です。 お雛様の決め手は優しくて上品なお顔立ちと、華やかに仕立てられた十二単です。お雛様が届き実際に飾ってみると、うっとりするほど美しい姿です。家族一同とても気に入っています。娘の初節句を素敵なお雛様と一緒にお祝いすることができて嬉しかったです。 娘の健やかな成長を願い、これからも大切に飾っていきたいと思います。 この度は本当にありがとうございました。 ------------------------------------------------------------------------- この度は、素敵なお写真をお送りいただき誠にありがとうございます。お嬢様の可愛らしい表情と、おしゃれなお着物姿に思わず笑顔になりました。赤い毛せんと豪華なお雛様の組み合わせもとても華やかで、初節句の特別な空気が伝わってまいります。ご家族皆様で、温かなひな祭りのお時間を過ごされたことと思います。これから毎年、お嬢様の成長とともに、お雛様を囲む思い出が増えていきますことを願っております。この度は本当にありがとうございました。 ご購入されたお雛様はこちら

全体的にピンクのお雛様でひな祭り:東京都の遥夏ちゃん

祖父母からの贈り物として、娘の健やかな成長を願って夫婦で選び、飾らせて頂きました。 全体的にピンクでとっても可愛いらしい雛人形でお部屋も明るくなりました! 娘が成長し、一緒に手に取って飾ったり、お祝いをするのが楽しみです!来年のひな祭りが待ち遠しいです!

Everyone is having fun | First Doll's Festival

I can't believe I feel this happy...

My first experience of Hinamatsuri at home

More memorable family memories

The birth of our daughter added another spring event to our calendar.

This is our first time becoming parents, but just like you, this is the beginning of our family's first festival as parents.

I hope to continue watching your growth and happiness together with the Hina dolls for a long time to come.

See the list of first Doll's Festival celebrations

Search for information from the top page

You can access various information from Hinasei's homepage.

  • Sales introduction for Hina dolls by category
  • Customer purchase reviews
  • Useful information for Hinamatsuri
  • Hinasei's Commitment

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