Realistic Hina Dolls: Skill is the accumulation of experience

The work of making Hina dolls and May dolls is very seasonal and specific.

That's why very few people are involved in this work.

However, at Hinasei's workshop, conversations on the factory grounds use industry jargon in traditional technical terms.
Furthermore, conversations with manufacturing business partners, suppliers, and customers are of course full of technical terms.

At Hinasei Kobo, for inexperienced staff, the senior staff will take the junior staff by the hand and teach them what part of the overall flow they are doing, what part of the work they are doing, and then convey that to them.

Once you understand and are taught, practice slowly and immediately.

When you practice, you understand the flow of work and think with your brain whether that work is part of it. Understand.
And then practice. Practice. Practice again and again.

The accumulation of experience is the path to mastery.

What we will convey is the system and the flow

Once you reach a certain level, you will then become a teacher.

The main objective for the skilled workers who are teaching them is not simply to teach them how to do something, but to properly understand the system and process.
Rather than teaching or conveying an understanding of how to do something, we ask what part of the job it is from the whole picture, or is it a task?

It is with this emphasis that Hinasei's techniques are passed down.
This system is what transmits technology and craftsmanship.

It is an accumulation of traditional techniques.

Completely different tasks depending on the season

At Hinasei's workshop, the work changes completely depending on the season.

During the busy season from January to April, our main work involves preparing and packaging the Hina dolls and May dolls that have been ordered.
During the off-season, we make production plans and schedules from June to November.

Recently, the company has also launched an Internet business division, producing catalogues for Hina dolls and May dolls.
That's why I take and edit photos.

Website creation, catchphrases and copywriting related to it...

By bringing this into an in-house system rather than outsourcing, we have been able to significantly reduce costs, and we have also built a model in which the craftsmen themselves sell directly to the customers.

The transmission of analogue skilled craftsmanship in the manufacture of Hina dolls and May dolls.
The succession and advancement of the skills of skilled IT workers in the computer-related field.

By doing this, Hinasei is able to create products that are more in line with general consumers .
When viewed by the average consumer, our Hina dolls and May dolls are completely different from those made by other companies.