Hina Dolls: Why Hina Dolls Have an Aesthetic Sense

The human eye has the ability to perceive color.
As you sense this color, you will sense the characteristics of the object, recognize it, and remember it.

There are many different colors, but roughly speaking, they consist of three colors: blue, red, and green.

By mixing these three colors, different colors are created.

The female staff at Hinasei Kobo use and combine this color logic and theory to create color scheme designs for Hina dolls.

Start by choosing the kimonos for the prince and princess of the Hina dolls, imagining the general colors and texture of the fabric.

And the princess is basically a combination of two main colors (strictly speaking, Hinasei Kobo is pursuing three more colors, but we will not go into detail here).

How do you achieve this color balance?

Let's start by deriving this from a scientific formula.

To be honest, at first I used scientific formulas and extracted and excerpted information from women's fashion magazines.

Also, by looking at the color balance of classic ukiyo-e prints and Katsushika Hokusai, you can explore and gradually hone your sense of combining these sensibilities at an unconscious level through training.

As this sensitivity is honed, just by looking at a bolt of fabric or a kimono, you will be able to test out two patterns of matching kimonos: "To make the most of the texture of this color, match it with something in the same color family. Or, conversely, choose a contrasting combination."

Ultimately, we find a combination of kimonos in colors that will bring out the full color palette of the Hina doll princess.

The choice of colour for the folding screen is an extension of that combination.
Development of the colour tone of the pattern.
This involves a comprehensive development process that brings the product to market.

In particular, this sense of color is very much in line with the tastes that lie deep within the Japanese people.
Why? In Japan, we have four seasons. Each season has its own charm and atmosphere.

This sense of color must be matched with the sentiment of Japan's Hinamatsuri festival.

Then we conduct test sales to see if customers will actually choose the product.

In fact, if customers choose it during the early sales of the season, we plan to stock a certain amount for a year later.

Cultivate and master the color balance of Hina dolls.
In order for this feeling to be expressed at an unconscious level, the colors of the Hina dolls are created through a fusion of experience and the scientific design theory behind it.