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Domestic production area of ​​Hina dolls (Ohinasama) | Hinasei, a local industry in Fujieda City, Shizuoka Prefecture

Domestic production areas and traditional industries of Hina dolls



Fujieda City in Shizuoka Prefecture is known for its local industry of Hina dolls , a famous traditional craft in Japan.

However, the background to the creation of the cultural heritage of Hina dolls is not limited to this region,
Historical circumstances and cultural exchanges are deeply involved.




Fujieda City, Shizuoka Prefecture: The local Hina doll industry: Historical background




Hina doll shop in Fujieda City






---- table of contents ----
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1. The Hina Doll Industry and Its Historical Background in Fujieda City, Shizuoka Prefecture - Traditional Craft Industry in Fujieda City, Shizuoka Prefecture -


2. Tokugawa Ieyasu and Sunpu Castle: The History of Hina Doll Craftsmen - Hina Doll Production Techniques Continued Since the Edo Period


3. Hina Doll Culture Developed by the Skills of Sunpu Castle Craftsmen - The Development of Hina Dolls as a Traditional Craft


4. The development of Fujieda City's Hina doll industry and the role of the Tokaido - The Tokaido as a transportation route and its influence


5. Fujieda City and the Lumber Market of the "Uncrossable Oi River" - Materials Needed to Make Hina Dolls and How to Procure Them


6. Fujieda City and the unique design and techniques of Hina dolls - Regional characteristics born from artisans


7. Modern Hina Doll Workshops in Fujieda City: Three Representative Companies ~ The Hina Doll Tradition Carried Out by Three Companies~


8. Hinasei Dolls Ltd.: A fusion of tradition and innovation - products for modern lifestyles


9. The history of Hinatsune Dolls and their connection to the local community : Activities to preserve local culture


10. The history of Ozawa dolls and their contribution to the local community : Delivery to major wholesalers and contributions


11. The Cultural Significance of Hina Dolls in Fujieda City and the Charm of Memorial Ceremonies - Memorial Ceremonies and Traditional Events


12. Fujieda City Hina Dolls: Tradition and Global Communication - Overseas Expansion and Exhibition Initiatives


13. Summary [Tradition and modern development of Fujieda City's Hina doll industry]


Admiring Hina dolls


1. Fujieda City's Hina Doll Industry and Its Historical Background

Fujieda City in Shizuoka Prefecture is known as a producer of traditional Hina dolls .

Fujieda City's Hina doll industry has a long history dating back to the Edo period, with local culture and techniques being passed down from generation to generation.

In particular, when Tokugawa Ieyasu built Sunpu Castle, many skilled artisans gathered in the area, and it was through their hands that Hina dolls developed as a traditional craft .

The advanced techniques cultivated by the craftsmen have become the pillar that supports the production of Hina dolls in Fujieda City, and are still cherished and passed down by many families today.






2. Tokugawa Ieyasu and Sunpu Castle: The History of Hina Doll Craftsmen

When Tokugawa Ieyasu built Sunpu Castle, talented craftsmen from all over Japan gathered in Fujieda City and made it their base.

Their skills were fully utilized in the construction of Sunpu Castle, and its beautiful architecture has influenced future generations.

The descendants of the craftsmen who built Sunpu Castle put down roots in the region, developed the basic techniques for making Hina dolls , and passed them on to the next generation.

This historical background is one of the reasons why Fujieda City is known as a major producer of Hina dolls.





Hinamatsuri dolls in Shizuoka




3. Hina doll culture nurtured by the skills of Sunpu Castle craftsmen

The skills of the craftsmen who built Sunpu Castle contributed greatly to the subsequent development of traditional crafts in Fujieda City.

Their advanced skills were put to good use in woodworking, stonemasonry, and the creation of delicate Hina dolls.

The descendants of the craftsmen who supported the construction of Sunpu Castle are involved in the production of products such as furniture, geta sandals, and Hina dolls, laying the foundation for Fujieda City's traditional industries .

In this way, the craftsmanship of Sunpu Castle became the foundation of the region's Hina doll culture and has been passed down to future generations.






4. The development of Fujieda City's Hina doll industry and the role of the Tokaido

The Tokaido developed as Japan's main transportation route during the Edo period, with many people and goods passing through.

Fujieda City is located along the Tokaido and flourished as a key transportation hub .

Taking advantage of this geographical advantage, the Hina doll industry has developed widely.

Hina dolls produced in Fujieda City were transported east and west along the Tokaido road and supplied all over the country .

As logistics developed, Fujieda City became known as a major producer of Hina dolls.






5. Fujieda City and the Lumber Market of the "Uncrossable Oi River"

Fujieda City is adjacent to the Oi River, one of Japan's largest lumber markets, and is an unstoppable river.

Taking advantage of its abundant forest resources, the region flourished as a supplier of high-quality timber .

High-quality wood is essential for making Hina dolls, and craftsmen in Fujieda City have used timber from the Oigawa River to create beautiful Hina dolls using traditional techniques.

The existence of this timber market has contributed to the development of Fujieda City's Hina doll industry and is one of the reasons why local craftsmen continue to produce high-quality products even today.






6. Fujieda City and the unique design and techniques of Hina dolls

Fujieda City's Hina dolls have unique designs and techniques that differ from those in other regions.

This is due to the skills that local craftsmen have cultivated over many years and the aesthetic sense unique to the region.

While preserving traditional techniques, the craftsmen actively incorporated new designs and ideas to create Hina dolls that are unique to Fujieda City.

Fujieda City's Hina dolls continue to be loved by many families for their intricate craftsmanship and beauty, and are highly regarded as crafts that symbolize the local culture.





A purely Japanese style Hina doll with vibrant colors



Characterized by the purely Japanese style of gloss and color. A special feature on traditionally made Hina dolls with beautiful facial expressions.




7. Modern Hina Doll Workshops in Fujieda City: Three Representative Companies

Currently, there are only three workshops producing Hina dolls in Fujieda City.

Each company continues to produce products that meet modern needs while preserving their unique techniques and traditions.

"Hinasei Dolls Ltd.", "Hina Tsune Dolls" and "Ozawa Dolls" are companies with a long history, and while they cherish tradition, they also offer new designs and compact Hina dolls that are in line with the times.

As inheritors of local culture , these workshops continue to preserve the advanced techniques of Hina doll production.






8. Hinasei Dolls Ltd.: A fusion of tradition and innovation

Hinasei Dolls Co., Ltd. is one of the most famous Hina doll production companies in Fujieda City.

Using the craftsmanship cultivated over a long history, we carefully create each and every beautiful Hina doll .

While valuing traditional techniques, the company also offers compact Hina dolls that suit modern lifestyles, as well as dolls with designs that can be enjoyed as interior decorations.

Our products, which are a wonderful blend of tradition and innovation, are popular with a wide range of customers and are highly regarded for their high quality.



On the company's website,
We introduce the unique Hina dolls that can only be made by Hinasei Dolls Co., Ltd. , and reveal the production process and product lineup.








9. The history of Hinatsune dolls and their connection to the local community

"Ningyo no Hinatsune" is a Hina doll workshop with a long history in Fujieda City, and is a branch of the former "Komiya Dolls" that has inherited the tradition.

While preserving tradition, we incorporate new designs and functions to meet modern needs , creating Hina dolls that are adapted to the times.

Furthermore, we value our relationships with the local community and continue to promote local culture by actively participating in festivals and events held in Fujieda City.

As a company rooted in the local community, we take pride in promoting the appeal of traditional crafts.






10. The history of Ozawa dolls and their contribution to the local community

Ozawa Dolls is one of the oldest Hina doll production companies in Fujieda City.

We used to sell our products in stores, but now we mainly focus on delivering to major wholesalers .

Ozawa Dolls, which has a long history and tradition in Fujieda City's Hina doll industry, has made a significant contribution to the development of the region.

Taking advantage of their rich history and high technical capabilities, and with local cultural pride, they will continue to spread the appeal of traditional crafts to the world.





Hina Doll 65cm




11. The cultural significance of Fujieda City's Hina dolls and the appeal of memorial services

In Fujieda City, a memorial service for old Hina dolls is held every year on April 3rd, the old festival day.

This memorial service is an important event to express gratitude for the Hina dolls that have been cherished for many years and to offer a memorial for the Hina dolls that have completed their role.

A purification ceremony is performed by the head priest and is attended by many people.

At the memorial service, some of the Hina dolls are exhibited, providing an opportunity to teach visitors about their history and value.

Through this festival, respect and gratitude for the Hina dolls are passed on to the next generation, and Fujieda City's cultural heritage is handed down to future generations.






12. Fujieda City's Hina Dolls: Tradition and Sharing with the World

Fujieda City's Hina doll industry continues to promote itself to the world while cherishing local traditions.

We actively participate in exhibitions both in Japan and overseas to introduce the latest designs and technologies, while also revealing the traditional production process and conveying its appeal.

Fujieda City's Hina dolls are also shipped overseas , and are spreading beyond borders as a symbol of Japanese culture.

The artisans of Fujieda City are passing on the skills they have cultivated over many years to future generations, while spreading Japanese beauty and traditions throughout the world.






13. Summary [Tradition and modern development of Fujieda City's Hina doll industry]



Fujieda City's Hina doll industry respects the history and culture of the region,
We continue to preserve our unique traditions while producing products that meet modern needs.


Local craftsmen make full use of the techniques they have cultivated over a long history,
Beautiful Hina dolls are made by delicate handwork.


These Hina dolls have unique regional characteristics,
It has become a cultural heritage that is treasured by families for generations.



In addition, the Hina Doll Workshop in Fujieda City actively ships its dolls overseas and participates in exhibitions in Tokyo in order to spread the traditional beauty and culture of Japan to the world.




Based on its rich history and high technical capabilities, we will continue to be a source of pride for Fujieda City.
We will continue to spread the appeal of traditional crafts to the world.








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